Brett B.

Ask any Coca-Cola representative that has any say on the new My Coke Rewards program why they changed to the new rewards system, and they'll all say "it's what the customers wanted"... But ask any Coca-Cola fans that loved the older rewards program, and you won't find one single customer that even asked for such a decline! If you have an issue or complaint and try to take it up with any Coca-Cola representative, rather than listen to the feedback on the new rewards system, they keep trying to bend over backwards to convince everyone "it's what everyone was wanting, and we hope you enjoy the new rewards system", thus completely forcing themselves to be oblivious to any and all complaints or valuable feedback from Coca-Cola fans. This new rewards program sucks, it's all about contests nobody is going to ever win, donations to give your points away to charity (which I don't even believe it's of any help either... after all, they lie to the customers about how "wonderful" this new rewards system is, they can easily lie and say that your coke points are going toward donations for your local schools.) I used to save up every Coca-Cola code I got to apply toward Amazon credit. Now I couldn't care less! Coca-Cola does not listen to any feedback whatsoever, they have automated and inaccurate responses whenever you voice your concerns on their Facebook page, and furthermore, they certainly don't care what you think about the new rewards system, so why should we care to continue supporting them? Do yourself a favor and don't clutter your living space with useless Coke points. You're not going to get any reward out of them anymore.