Gfuel is not for gamers alone. My job requires intense focus for long periods of time and Gfuel helps me breeze through the day. I love coffee, but it inevitably gives me jitters - followed by an uncomfortable crash. That is not the case with Gfuel. Gfuel gives me the consistent energy, stamina and focus I require with no unpleasant side effects. The product is easy to measure, mix and comes in a tremendous variety of flavors sure to delight every palette. I cannot recommend Gfuel highly enough - to gamers and non-gamers alike!