Stop complaining about the ads. It's free. Which means you pay them nothing. Which mean they don't make money from you. They make money from ADVERTISERS who pay Crackle to show those ads. Ads are the price you pay for this free service. Use your brain. It's called business.
My issue with Crackle is their TERRIBLE Xbox One app. Not only do I occasionally have mid-movie crashes, rewinding and fast-forwarding also cause the app to crash. This app is useless and only makes me want to pursue these films by other means. Fix it. Other than that, Crackle has limited selection, but usually watchable films. Fix the app issues on Xbox One and they could make a lot more in ad revenue.