They claim that they make it obvious that you are signing up for a trial membership, so how are SO many people missing it? There are a few reasons.
1. "30 day FREE TRIAL MEMBERSHIP" is in bold and large text. Then only below it do they put in non-bold and small text "After your trial, you'll be charged." (And this may be worse on some browsers and some screens - which I doubt they tested) 2. The site repeatedly displays this on every page: "Today Only: Save an Extra 20% Off Your First 3 Orders Shop Now" - but they fail to display the membership details on any page. Also, the above text is a lie. The discount is not "today only" - it is every day. But anyway, that is the deal that catches everyone's attention. Further, I doubt they have tested this on every browser, screen resolution, and every mobile device, and the disparity between their big bold discounts and fine print of being charged after the trial is even worse on some screens.
I certainly did not see anything about this trial or I would've cancelled it immediately that day. I've dealt with this before on apps and websites & always cancel the same day or put it on my calendar to cancel it. I do this because other sites make the fee CLEAR. Thrive deliberately does not. How do I know it is deliberate? Well, for one thing - they haven't changed a thing about their website despite hundreds of complaints. But there is more.
By not making their fees conspicuous (clearly visible - like their promotions are), it is a violation most states' consumer fraud and deceptive business practices laws. So, you'd think I could just take them to court for this and also get punitive damages for this behavior, right? Nope! They thought of that already, and this is where it gets interesting. Their TOS has an arbitration clause, making it impossible to sue them out in an actual court of law. You have to arbitrate, and you can only arbitrate in California, per the TOS. Arbitration rarely (if ever) awards punitive damages, so you'd spend quite a lot of time and money traveling to CA for $60 - which nobody would do. They obviously know this.
Now, to Thrive Market employees who read / respond to comments here, why does a simple healthy organic online grocery store need a lengthy & tightly bound arbitration clause in its terms of service? Hmm? It is because you know the little scam you have going on with membership fees would eventually be challenged in another state's court system, at a tremendous cost to you in legal & travel fees to attend court out of state? That's the only reason I can think of, and I am sure that's the real reason, because what customer would fly to Marina Del Rey to arbitrate over a $60 membership fee? I was going to sue you here under our consumer protection laws just because you seem like horrible people, but I can't due to that clause (which may not hold up due to fraud - i. E. not conspicuously labeling membership fees... laws were passed about this after gyms defrauded consumers). Also, can you answer me this: After reading months of complaints about this issue, why have you refused to make ANY alterations in your website to make the fee more obvious? Do you think anyone signs up for Amazon Prime without knowing about it? Now ask yourselves what you are doing different from Amazon and why. Feel free to post it as a response (I see you ignored my post, but you responded to everyone else.)
Oh, in the fine print, Thrive does allow you to opt out of arbitration for the first 30 days after your purchase - only in a very small block of text in their massive TOS. But if you opt out, they still claim (though I don't see how this is enforceable) that all disputes are settled in CA under CA law... and not where the damaged party is (which is where jurisdiction should be). Consumer fraud lawsuits are brought where the consumer was defrauded 99% of the time, NOT where the company is based - like they are trying to enforce.
It is amazing how they keep pretending they just innocently charged you a yearly membership fee on here - and you're the one at fault for missing it (and you "agreed to" it - supposedly -- amazing how many hundreds of people missed it though isn't it?). However, when you read the TOS & see their refusal to modify the website, this reveals their true nature. It's all deliberate - obviously. Truly nasty, vile people are behind this site.