They ask you to create a login/password for the ease of shopping or special benefits, but without making it very clear that this entails paying a monthly membership fee. Once you create a password, you are supposedly on a trail membership, but again this is not said clearly up front. Even when they send you a registration email, they do not say a word about the membership fee until at the very end of a long message such that you do not catch it right away. Unfortunately I discovered that I have been enrolled in a paid membership program after 5 months. The credit card cancelled the last charge for me, but I still end up paying for 4 months (about eighty dollars). This is as if the website is tricking you into paying money by not being very explicit about the registration/membership program.