I've been a paying user of this site for a little under a year. The site does a great job compiling the data and has useful comparison tools. You have to understand that there is going to be bias articles out there used to drive artificial growth. If the companies don't, "pay their dues", to these financial writers they will have negative things said about them. (The same thing happens with consumer reports). What I'm trying to get at is there are a bunch of reviews rating this site 1 or 2 stars due to this bias.
I'm perfectly willing to pay what I pay just for the way the data is compiled. It saves me an hour or so a week, definitely worth the price of admission.