I have been taking SEO services for the past 5 years. Everyone I worked with to do SEO for my website was just posting contents here and there, generating backlinks and other general stuff. Which was still fine with me as I was doing steady business. But their SEO Experts came with a plan, a detailed analysis and stuff, explaining to me high domain authority websites, how to post and what to post. What toxic domains are and how many toxic links I had and how search engines punish. To be honest I did not understand much but I hired them. To be honest I did exceptional business this time. They were continuously up with so many reports and suggestions for my website. So much time was invested along with money, but I am happy to have hired them as my long term SEO providers.