Very easy interface to help build websites. No more adobe or ms front page, this website can pretty much do it all. They have a ton of free templates as well to help you get started. Still can't get over how easy it is to use.
Overall a decent little online boutique. I have purchased a few of their LBD's and a maxi and have loved it. The quality is up to par with most mid-end retailers in the states. The shipping was surprisingly fast considering it was free.