We have no regrets about choosing this company for our 3 day / 2 night tour from Fes to Marrakech. We had Aladdin as our driver on the first day; we then met up with Abdul who was our driver for the remainder of the trip. Neither of them pressured us to enter any shops (as we had experienced on other parts of our trip) but when we asked, they were able to provide recommendations of high-quality shops. On all of these tours you will spend many hours each day in the car with your guides and we were very happy with ours. It was very nice knowing that you could jump into the SUV (a new Toyota Land Cruiser, my husband's favourite) and feel safe knowing you are in good hands. I can't imagine trying to rent a car and navigate the country on our own (which we have done numerous times in Europe previously) because the road "rules" are VERY different.
Abdul was accommodating of our request to spend 1.5 hours (!) carpet shopping when we hadn't really planned for it. He was funny and was always available to answer questions for us even into the evening. Ask to hear his goat/camel/donkey impressions:)
The stay in the Sahara with the camel ride (near Merzouga) was fantastic and likely the highlight of our trip. The stay at the hotel on the second night was top notch (seriously, this place was amazing).
Overall, highly recommended, hassle-free, and well-priced.