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As R. Herz & Bros., a Reno jewellery and watch business that shut down in 2007. At some point in 2009 or later whatever remained of the business was renamed Sterling Pacific, and in 2018 it was purchased by Galton Voysey. In 2021 it set up as a manufacturer of metal suitcases.
Prior to 2021 there is zero presence of this company anywhere in the market, and the sterlingpacific.com website was available on GoDaddy as late as 2019. This is what the company would like to call 113 years of "proudly bearing the Sterling Pacific banner." Currently their published address is most prominently a US Bank location, which apparently also contains a rentable-workspace.
While I have no particular qualms with the product, I am very concerned by this appropriation of history in an attempt to give the brand some gravitas it has not naturally acquired.
Both Sterling Pacific and Galton Voysey seem to be run by Fail. VC, a venture capitalist firm that invests in "ideas so stupid they might just work." Ideas like co-opting an ostensibly unrelated brand's history perhaps?
I communicated my concerns with the company, and while they were quick to correct an error I pointed out on their website, they did not seem to be interested in presenting their history in a more honest manner. So I give the company 1 star so that people who look for this type of review can find it and make their own decision on this company's "est. 1907" claims.
Edit: Sterling Pacific has updated their about page to reflect a more honest version of the events. I'll leave this review up as a record of the original version they used, to help ensure they continue to be honest, and because they continue to use "Est. 1907" prominently.
(Copy of my Trustpilot Review)
Tip for consumers:
The suitcases may be fine, but willing to use deception to make you believe they're an old/longstanding company, really they are new as of 2021 essentially.
Aymen S.'s review of Sterling Pacific earned 3 Very Helpful votes
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Hi Aymen,
Thank you for your feedback during our initial launch in 2021! We think Sterling Pacific is the perfect name for our line of aluminum travel cases, and we believe we've now been able to find the right balance on what kind of a small yet fascinating role the history of this old company we acquired plays in the story of our pursuit to make Sterling Pacific the #1 travel gear brand for frequent flyers, pilots and airline crew.
Our physical presence in Reno started out at a co-working space called Pacific Workplaces at 1 East Liberty St, Reno NV. As planned, we’ve since opened and renovated a substantial repair shop, showroom and HQ at 3515 Airway Dr, Reno NV 89511. You can also today find our travel cases in more than 50 retail stores worldwide.
If you’re ever around the Reno area, we warmly welcome you to drop by at 3515 Airway Dr for a coffee and to check out the travel cases!