I like the site. At just one glance, you can see that the business is about selling tattoos. The design of the website definitely appeals to an average person, simple yet very effective. The two color scheme is good, it makes anyone feel comfortable because it is so well done and clean looking. It is easy to navigate this site and there are no broken links or errors. Also, all important information can be accessed by the reader easily. The content flows good and is well written. The design is very consistent throughout all of the pages. Overall it is a great site with not only great design but excellent content as well.