Beware of the activation fees on itunes gift cards. Firstly, the amount is almost half the cost of the value of the cards. Secondly, the payment flow and webpage design do not highlight the fact that there are activation fees involved, and keep these in fine print in the total tally almost like an incidental footnote. The amount that is displayed prominently and the shopping basket amount, positioned in the same place as other e-commerce sites (i. E top right corner of the page), only reflect the amount of the gift cards you intend to purchase. There is also a conveniently located "pay now" button just below the shopping basket which is misleading because the total amount is actually further down the page. All in all a site clearly designed to deceive purchasers.