Awful is too generous a word. Badoo is just a profiteering site and app for the owners of it. They don't care about the users. As someone else says, it is a greedy pay site, quote "constantly hounding you to use pay services like sending gifts and stickers, get your message read first, get your profile seen more, and it goes on..."
I found it very costly and any extras you pay for are quickly used up and you are motioned to pay again and again. The extras, the add-ons, are expensive too.