I haven't subscribed to DatingFactory.net (or any other dating site for that matter) but I recently saw where DatingFactory.net has run a $14.95 temporary authorization against my debit card. A visit to that site looks very, very suspicious. Instead of a typical "front door" page that a reputable business website would have, the DatingFactory.net page has the title "Payment reference page" and looks like it was set up to answer the question, "Why was this charge on my credit card statement?" Here is a link to a screenshot hosted on my website:
The site itself is pretty suspect. The phone numbers are international (I'm in the US). The email address for support is *******@payref.info. Any reputable site would set the support email up to be some kind of alias like "support" at their own domain name. Further research of DatingFactory.net and the "white label and affiliate network" reveals that it appears to be associated with an international internet dating network. There is no way I or my wife (of 8+ years) initiated any activity on an internet dating network.
I contacted my bank, alerted them of attempted fraud, and had my debit card deactivated. If the transaction successfully posts to the account, I will dispute it and report it immediately. I recommend you do the same!