NATIONWIDE; meaning, extending or reaching throughout a whole nation, or throughout the whole nation.
Funny, when I contacted the business from the UK for information the response was,
Thank you for your recent enquiry however, we are very sorry but we do not provide a service in your area. Unfortunately, we will not be able to help you on this occasion.
Maybe they need a name change to Nationwide, but not all of it.
We can only apologise you feel our company name is misinforming you of our business, brand or service we provide. Unfortunately, there can be some areas that we are unable to fully accommodate at a given time. We have covered these areas before and we will cover them again. However, we will not undertake business in an area that we cannot guarantee to be able to fully fulfil our promise to provide the high level of service our customers rightfully expect. Whilst this is only ever a very small part of the country, we understand this can be disappointing.