Look at the positive reviewers. They all have one or two posts. The ones with two posts, posted positive reviews for ToyLibrary and Pley. Interesting.
This appears to be a very sophisticated con. They appear to be making fake reviews. They respond to negative reviews, and they do respond to costumer emails. I think they are trying to string you along until the bank can no longer void the transaction. When our toys didn't ship for two weeks (they advertise two days) they claimed they were moving the warehouse. This is the same line Pley has reportedly used (see BBB website).
Most companies can migrate facilities without affecting their customers. If they are legit, they shouldn't take your money until they ship. At the very least its unprofessional. But I strongly suspect its fraudulant.
After filing formal complaint, and stopping CC payment we did get a shipment. They may not be a scam after all, but it doesn't look like they can reliably fulfill their obligations either. Since we had stopped payment, we returned without opening. So I can't say anything about the condition. For me, if they can't reliably ship, the service isn't worth it.