Having read a very negative review, I felt I had to give a counter opinion.
We started using Ecommerce Templates software back in 2005. In 2019, we are approaching 25,000 products in our catalogue. We have a turnover close to £2m.
I'm not here to pretend its easy - it requires a lot of time and effort, but thanks to the shopping "cart" software we chose, we've been able to build a deep understanding of the code and maintain it all in-house.
That is the main attraction of Ecommerce Templates for our company - despite the feature list growing considerably since we first started out, the core logic in the code remains consistent and is accessible.
Ecommerce Templates might not have all the bells and whistles of some of its competitors, but much of that is "eye candy" and in reality, does little to increase sales. What it does do, it does well.
We've toyed with alternatives over the past 14 years but prefer the logical code which has not been turned into a monster through over development, the approachable, down-to-earth ECT team and the fact that we own the software.
Here's to another 14 years and then I might be able to retire!