• PrimeStyle

2021 CUSTOMER CHOICE AWARD

PrimeStyle

Overview

PrimeStyle has a rating of 4.54 stars from 366 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry, and engagement ring. PrimeStyle ranks 6th among Diamond sites.

  • Service
    13
  • Value
    14
  • Shipping
    13
  • Quality
    13
45
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What reviewers want you to know

Positive highlights

  • Thank you very much prime style for the excellent customer service and the time you put in to my order!
  • If you're in New Zealand and looking to save some money on diamond jewelry you could do worse than check this site out.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate PrimeStyle?
Top Positive Review

“Gorgeous Ring - Beautiful Price!”

Pamela L.
6/9/21

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

Top Critical Review

“Poor quality”

Lynn J.
11/26/22

My husband bought me an anniversary ring in 2016 it was platinum. The band bent and I sent it back twice. The third time it happened I had it reset into 14k white gold in 2017. In 2019 a diamond fell out I sent it in and paid to have it repaired in 2020 a diamond fell out on the Sam side I sent it in and paid for the repair in December of 2021 the same diamond fell out I sent it in again and paid for the repair I wore it twice and it fell out again this time I sent it in and wasn't charged for the repair they have not put the correct size diamond in so there is a gap between the diamond and the center diamond. I spoke to David and he assures me it was inspected and reinforced but I am afraid to wear it because I am afraid the diamond will fall out again so I have a ring I am afraid to wear.

Reviews (366)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (90) diamond jewelry (60) customer support (19) jewelry store (31)
Thumbnail of user pamelal739
1 review
0 helpful votes
June 9th, 2021

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

Tip for consumers:
It does take about two weeks for them to prepare the item for shipment. Once it ships it arrives very quickly.

Products used:
Ring

Service
Value
Shipping
Quality
Thumbnail of user lynnj281
2 reviews
0 helpful votes
November 26th, 2022

My husband bought me an anniversary ring in 2016 it was platinum. The band bent and I sent it back twice. The third time it happened I had it reset into 14k white gold in 2017. In 2019 a diamond fell out I sent it in and paid to have it repaired in 2020 a diamond fell out on the Sam side I sent it in and paid for the repair in December of 2021 the same diamond fell out I sent it in again and paid for the repair I wore it twice and it fell out again this time I sent it in and wasn't charged for the repair they have not put the correct size diamond in so there is a gap between the diamond and the center diamond. I spoke to David and he assures me it was inspected and reinforced but I am afraid to wear it because I am afraid the diamond will fall out again so I have a ring I am afraid to wear.

Service
Value
Shipping
Returns
Quality
Thumbnail of user brianned19
1 review
21 helpful votes
February 27th, 2020

My fiancé was reluctant to make such a big important purchase online as we were nervous about scams etc. He got in touch with primestyle via telephone and purchased a ring that I had previously told him I really liked. The ring was received within a couple of days and was absolutely gorgeous. We took the ring for an appraisal and it was appraised at more than double of what was paid for it on primestyle. The diamond was bigger than I expected and the clarity was amazing. We will not purchase jewellery from anywhere else.

Thumbnail of user sherrieg27
1 review
0 helpful votes
November 6th, 2020

Called, spoke the owner. He was knowledgable and very much wanted to help me purchase the wedding set I chose. I was treated wonderfully and I intend to do all my jewelry purchasing thru Primestyle as they are always happy to help you sort out and get what you want, not what they just want to sell. That made a big difference to me. I received my beautiful wedding set and could not be happier! I thank them very much!
Sherrie Granger

Thumbnail of user monicae64
1 review
10 helpful votes
March 28th, 2020

I absolutely loved my 14k rose gold tennis bracelet. It has a lot of sparkle. I would definitely recommend PrimeStyle to everybody, the prices are awsome.

Thumbnail of user veraveronicar
1 review
18 helpful votes
January 1st, 2020

My husband bought me a new engagement in lieu of the one I lost a year after our wedding. I chose a beautiful. 45 carat princess cut solitaire diamond mounted on a 14 k white gold. The ordering online was fast and easy and there was a small glitch though when we successfully ordered online we never saw any notification if the item we ordered was already shipped because Primestyle was transitioning into their new website And there was no way to track it in the website. Anyway the ring arrived and it was beautiful and exquisite as expected. I was very happy with my new ring. Thank you Primestyle!

Thumbnail of user tommyh196
1 review
0 helpful votes
January 6th, 2022

I HAVE SPENT OVER $6K AND PLANNING TO SPEND ANOTHER 4K VERY SOON. HIGHLY RECOMMEND! BEST PRICES, MORE THAN HALF OF RETAIL. DO NOT HESITATE TO ORDER!

Products used:
RING AND EARRING DIAMONDS

Service
Value
Shipping
Returns
Quality
Thumbnail of user maayans
1 review
22 helpful votes
March 15th, 2018

Customer service answered all my questions. Even went out of their way to measure the width of several mens wedding bands because they were not listed on the website. Ring arrived within 1 week. The diamonds were sparkly and beautiful. My husband loved it. I would recommend Primestyle to others and we will purchase other items from you in the future.

Thumbnail of user darlenej11
1 review
4 helpful votes
February 16th, 2016

I just recently purchased a. 95ct diamond ring from primestyle. The ring wasn't that expensive but the picture and the ring itself looked totally different to me. I thought the center stone would have been larger but it wasn't. If you want a nice size diamond make sure u spend over a thousand dollars. My ring is nice but I wish it was larger. You can barely see the detail on the band but in the pictures it looks very detailed so I think the pictures are definitely enhanced to look bigger

Thumbnail of user jeffreyw762
3 reviews
1 helpful vote
November 1st, 2021

Their customer service was really excellent. They were in touch with us throughout the whole process of making my bridal set sending 3D photos. I will definitely be purchasing from this agency in the future.

Products used:
Bridal set

Service
Value
Shipping
Returns
Quality
Thumbnail of user alanl428
4 reviews
3 helpful votes
September 28th, 2021

The ring that I ordered was for my lovely wife to celebrate 10 years of marriage and Jane loves it! There were plenty of choices to find just the right one for her, so I recommend PrimeStyle company for everyone looking for wedding rings!

Products used:
1.00 CT Round Cut Diamonds - Eternity Ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user juliet319
1 review
23 helpful votes
March 12th, 2018

I recently purchased a customized 3ct diamond bracelet for my fiance. We just wanted to say thank you for the speed and service you provided which was outstanding and a special shout out to Thomas who made it all happen! The bracelet itself is beautiful beyond words and the look on my fiancee's face was absolutely priceless. Thanks again.

Thumbnail of user mariaq33
1 review
10 helpful votes
March 16th, 2019

I spoke with Nick was very respectful always and patient, I ordered a set that I didn't like sent it back.
I then ordered a different one, it took a while but i recieved it today and it is very beautiful. It looks amazing!
IM delighted with it. To follow s appraisal with a local jeweler. Thanks Nick and Thomas

From Maria Rojas

Thumbnail of user misham6
1 review
18 helpful votes
March 10th, 2019

I I was skeptical about purchasing online. Thomas was incredibly helpful and quick to respond to all of my questions. The ring it's self is absolutely exquisite! I would highly recommend prime style to anyone looking for a good deal on a beautiful piece of jewelry.

Thumbnail of user elizabethh417
1 review
10 helpful votes
May 24th, 2019

Wow is all I can say. Very nervous about ordering online. The service was above and beyond. The quality and craftsmanship was stunning. The pictures don't even come close to how beautiful this ring really is.
Thank you

Thumbnail of user adeltas
1 review
15 helpful votes
May 25th, 2017

Excellent online jewelry purchasing experience! Of course I was hesitant, about buying a diamond ring sight unseen but was absolutely blown away when I opened the box. I received exactly what I ordered. The ring was more beautiful than I even expected. What an amazing moment! I constantly receive compliments about it. Thanks so much PrimeStyle! I tell everyone about you and how affordable your prices are!

Thumbnail of user louh22
1 review
19 helpful votes
March 3rd, 2014

I have had a very disappointing experience with my ring purchase from PrimeStyle that I would like to share with consumers.
I had ordered a ring and was told that it would be 3-4 days to have it delivered to me. The payment for the ring was taken out of my account that same day that I placed my order, February 4. The ring did not arrive until 8 days later. When the ring did arrive it was extremely flawed with low quality yellow stones, grade K-M and gold which has fractures in many areas creating a number of points where breakage was inevitable. This I was able to see under a simple jewelers loop.
I returned the ring the same day overnight ($ 75) cost incurred by me, shipping with insurance, which PrimeStyle required. I also called and informed them of the reason for the return.
The ring was received back in New York on February 13 and I did not hear from the company until February 20, to verify return and discuss replacement. I ordered a new ring that day, requesting better quality stones H-I and to have one of the sales managers, David, examine the ring prior to shipping.
This entire process took an additional 7 days and additional $ 275 to complete.
The ring was shipped back to me 2 day air (4 days over the weekend) and arrived Monday March 3 in the afternoon, for a total order time of 28 days or 24 days more than what was initially promised and $ 275 in additional incurred costs. Upon receipt of the ring, there is a crack in one of the prongs holding the center stone and two of the side stones have chips, there are two stones that are yellow in color, the additional 12 are white, I paid additional money to have matched H-I color. I AM VERY DISSAPOINTED.
Remember "You get what you pay for". "Buyer Beware"!
LH/Minnesota

Thumbnail of user thomasd36
David Y. – PrimeStyle Rep

Firstly, Primestyle would like apologize for any inconvenience you have endured throughout your purchasing process.

We are a manufacturer; therefore each item is made to order. The making and completion of the item needs to pass multiple inspection points.

Also, we advice our customers that each item takes 3 – 4 business days to be completed and shipped, this time may be extended if it falls during a weekend. Hence, any or all of these points could have been contributing factors for your 8 day delivery.

We are located in New York City and during that week we had severe weather issues the entire nations logistics was affected, aside from it also been our busiest week of the year.

Why did you choose overnight delivery? We know this may be costly to our customers and this also the reason why it is not part of our return policy.
You failed to mention which stone you originally purchased since we also offer K quality stones through our website.

At Primestyle, our customer’s satisfaction is something we take pride in. If you could kindly provide us with your order number to better help you with this issue. We have many return customers and our return rate is a minimum, however mistakes do happen and it’s unfortunate. Once more, we would like to apologize for this inconvenience.

Thumbnail of user karenw1830
1 review
0 helpful votes
June 17th, 2021

We ordered my wedding set from these people in WHITE GOLD. It came in and I took it immediately to my jeweler. It was rhodium plated over YELLOW gold and I've had to have it re-plated every other year because it starts looking VERY yellow.

Products used:
3K of a diamond wedding set!

Service
Value
Shipping
Thumbnail of user flossiec
2 reviews
15 helpful votes
November 3rd, 2018

A special thank you to David for helping me select a princess bracelet. He made sure it had nice stones, plus get over my concerns about ordering a bracelet without seeing it first. And he sent me information about Prime Style being a legitimate company. I am pleased and my wife is very happy!

Thumbnail of user lindak344
1 review
7 helpful votes
June 3rd, 2018

I have bought several eternity bands from Primestyle and I just love them!
Two are platinum eternity bands and one is 18 kt yellow gold eternity band.
I used to work in jewelry for many years and you can not touch the quality that Primestyle and that is saying a lot. I also have had each piece tested and the appraisal that you will receive is spot on. I have sent many people to this website because of the quality.
So happy with all my purchases. There is a reason why I have been a repeat client.

Thumbnail of user dariousk
1 review
13 helpful votes
September 11th, 2018

Primestyle has been incredible. There was always someone available to talk to you. My jewelry came on time and it was exactly as it was presented on the website. It was true to size and I needed no further adjustments by any other retailer. And you cannot beat the price anywhere! I have purchased both my wife's engagement ring and wedding band here and people constantly rave about them. I have checked in brick and mortar stores and they are two to three times what I paid for them on Prime Style. You just can't beat it.

Thumbnail of user bradk240
1 review
1 helpful vote
December 20th, 2021

I ordered an engagement ring and wedding band through Prime Style. The engagement ring went smoothly, but the wedding band has been nothing but trouble.

The original band was no where close to matching with the engagement ring. They requested we send both the engagement ring and band back, so they could get it right. They told us it would take about two weeks to get the rings back. The total time before we got them back was closer to a month.

The wedding band fitment was still not right. They told us to send them back for a second time. Same story with the delivery deadline. They told us about 2 weeks and it was closer to a month.

We requested to receive pictures before the rings were sent back this time multiple times. They said they would make it happen. No pictures were sent before they delivered the rings.

The rings now match, but there is file marks all over both sides of the engagement ring. The manager clams they still have the rings and haven't been sent back yet. He said they did not touch the engagement ring. He clearly does not know what is going on. What a let down and a disappointment. They seem to cut corners whenever they can. I'm still waiting for them to make this right.

Service
Value
Shipping
Returns
Quality
Thumbnail of user eldonr12
1 review
15 helpful votes
June 11th, 2018

I'm not going to lie... I had some reservations about ordering my fiancee's ring without seeing it first. I am, however, so glad I did. The ordering process was easy and fun, and the return policy that Primestyle has was reassuring. As it turned out, though, no return was necessary. The ring is beautiful, and my fiancee absolutely loved it! We had looked at some rings at a local jeweler... this ring is far superior to what we saw there, and at about 1\3 the price. Everyone that has seen it is very impressed with it, and assumes we spent way more than we did. I recommend Primestyle for your jewelry needs... I'm so glad I found them.

Thumbnail of user peggyt44
1 review
3 helpful votes
October 12th, 2018

I am impressed with excellent customer service. They keep me update every single stage of my jewelry fabrication. Definitely I will share this positive experience with all my friends and shop again in PrimeStyle.

Thumbnail of user myrandal1
1 review
0 helpful votes
September 16th, 2021

If I could give this company 0 stars I would. My ring broke after only having it for less than a year. I treated this ring like it was my baby and loved it so much. I went to pick up my dog and when I did only my wedding band was on my hand and the diamond setting detached from the band. My mother in law used this place as a recommendation and was very disappointed to see how this company acted when my fiancé told them my ring broke due to a manufacturer error. They blamed it on us saying that we used brut force to break this ring and said we had to pay more money for the manufacturing cost to get it fixed when in reality it was to get more gold added to the ring. Now that I have the remade ring I am walking on eggshells with it and feel like I have to be careful with every touch. They say this particular band is fragile but why wouldn't you give that warning when my fiancé was buying the ring? Why can people have rings for 30+ years but mine breaks in less than a year? Very disappointed in this company and would never want someone to go through what I went through. This situation and review would be avoided if the owner David would have clearly stated that the cost to fix the ring was to add more gold to the band rather than telling my fiancé that it was to pay for the manufacturing cost. But honestly I never thought we should have had to pay for something that was completely out of our hands, the quality of the ring should have been perfect from the beginning.

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From the business

Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.

Company Representative

Thumbnail of user thomasd36
David Y.

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4.5
366 reviews
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