• Latona's

Latona's

Overview

Latona's has a rating of 4.72 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 16th among Real Estate Other sites.

  • Service
    19
  • Value
    18
  • Quality
    17
See all photos

What reviewers want you to know

Positive highlights

  • I was originally approached by Adam Beebe about selling my site, and he proved to be exactly what he promised.
  • Great experience and Ryan Lane made the whole process very easy.

Critical highlights

  • I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business".
How would you rate Latona's?
Top Positive Review

“Successfully sold my ecom business with Latonas”

Luka B.
5/23/22

It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.

Top Critical Review

“Bought a scam from Latona's listing priced $125,000 - $150,000. Bigger is not safer.”

Shane T.
3/7/20

Bought a niche site that selling between $125,000 - $150,000. My broker was originally Salvador Vassallo, then Ryan Lane. The seller's name is Vinod Kumar, from India. Phone number (probably fake): +91 95996 78931. Latona's says the site generates about $5,000 - 7,000 a month. Long story short, I followed my practice of having an inspection period of 10 days. But, it was close to year-end, so everyone - the broker, the seller, and the Escrow.com agent wanted to close as soon as they could. I have pushed back and didn't close on Christmas in 2019 like we have planned. During the process, I have received some fake customers inquiries about banner ads, so everything seemed normal. Some even emailed me asking how to pay me. Taking a leap of faith, I have released the escrow 100% as promised in exchange for the negotiated price. It didn't take long for all customers to disappear. Some customers even paid without sending me their banner ad image to be uploaded to the site. I guess the seller got what he wanted, and he no longer has to have fake customers approaching or paying me. Bottonline: Latona's don't sell money-making businesses. At least, they haven't in my case. Advice #1. Next time you look at a Latona's listing, assume everything is fake and that the Latona's haven't done anything at all to validate the seller's profile, contact, financial information, anything at all. Advice #2. When you see a seemingly good site / business from India, either just run away or do more background checks than necessary. They are capable of fabricating 5-year worth of customer record in PayPal, though many duplicated. Advice #3. Either prepare how you will execute on legal actions or don't bother. Be prepared that brokers and sellers are ready to ignore any legal clauses. They will do anything and agree to everything you say to get you release the funding. Then, forget about warranty. They will be gone along with the money. Why I write this review: I thought of just accepting this as a reality without saying anything about it because I am obviously most responsible for this fiasco. And, instead of crying about this, I would rather make this work with what's left in the site (of course, we are talking about a high ROI vs. a single-digit ROI case). So this review is more about others. I want to share my experience with people dealing with brokers and assets from owners from India. This is obviously just my experience.

Reviews (89)

Rating

Timeframe

Other

Reviews that mention popular keywords

adam beebe (30) ryan lane (8) business (32) web property (3) right buyer (3) seller (13)
Thumbnail of user lukab21
1 review
0 helpful votes
May 23rd, 2022
Verified purchase

It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.

Service
Value
Quality
Thumbnail of user johnh8025
1 review
0 helpful votes
January 4th, 2023
Verified purchase

I recently purchased a business that was listed with Latona's and throughout the entire process, Adam Beebe was fantastic to work with. Him and the entire Latonas team were very responsive and willing to jump in and help with any questions. The information provided by Latonas is above the industry standards when reviewing businesses for sale and their overall process is very streamlined and effective. Once the purchase was complete, the owner of Latonas even scheduled a call with me to ask how things went. I found this to be a very nice touch and shows how much this company truly cares about both buyers and sellers and is doing their part to make the SMB space great. I will definitely use Latonas again!

Tip for consumers:
Do not be shy, Latonas is great, very responsive and can help you with many questions, even unrelated to the business listing.

Products used:
Business brokerage services. Latonas had a listing for a website for sale and I was the buyer.
They represented both sides of the agreement very well and had the overall best interest of everyone invovled.

Service
Value
Quality
Thumbnail of user francoi4
1 review
0 helpful votes
March 18th, 2022

I have nothing but great things to say about Latona and more importantly Adam Beebe. He's a true professional and was always there for me during the whole process. His communication and prompt responses is second to none and he's always willing to go above and beyond to help someone. Thank you so much for your help Adam and assisting me with my first exit! More to come :)

Thumbnail of user timf260
1 review
0 helpful votes
May 14th, 2019

I recently purchased a website brokered by Adam Beebe. Email contact was always swift, at any moment of the day, as well as in the weekends. I've got nothing bad to say about Adam.

One thing that surprised me though was the lack of processes put in place by Latona's. In particular transfer of website files, domains, and accounts related to the business.

This was the first time purchasing a website like this, but I assumed that's what a brokers for. The seller and I had to do this all by ourselves, which makes me wonder what the benefit of working with a brokerage firm is... They basically just sent emails back and forth between buyer and seller.

If I was the seller it might have been a different story though, and I do realise brokers mainly work for the sellers benefit, which is fair enough.

Thumbnail of user joshd466
1 review
0 helpful votes
June 19th, 2022

I have been so pleased to work with Latonas on selling my crypto business. Latona's has been in business for over 15 years and has a great reputation.
Latona's is the best place to go if you want to buy or sell your business. Not to forget, Adam Beebe is a true professional and was always there for me during the whole process, he's always willing to go above and beyond to help you getting things done properly.

Tip for consumers:
Find Adam Beebe

Products used:
Sell Business

Service
Value
Quality
Thumbnail of user ahmedullahm
1 review
0 helpful votes
April 18th, 2022

Latona's guided us to sell our internet domain name. It brought about a good valuation and helped us find a buyer for it. Throughout the transaction, an executive from Latona's, Adam Beedle was at hand to handle every query, set up the payment system and inform us when milestone steps were reached. Once the payment was made to an escrow account, he guided us through the rest of the documentation to ensure that the domain reached the buyer and payment reached our account. I have no hesitation in recommending Latona's services- Mohammed Ahmedullah, Director, Digitalwriters Media Pvt. Ltd.

Products used:
Domain name sale. Latona's acted as the broker who mediated the sale

Service
Value
Quality
Thumbnail of user jeremyw434
1 review
6 helpful votes
August 22nd, 2020

I purchased a niche business that included seller accounts on Amazon, Walmart, Ebay, and also it's own online storefront. Adam did great at communicating with both myself and the seller. He eased concerns with confidence through experience and went the extra mile to provide me with direct contact from a previous client that sold a business similar to the one I was purchasing. Thank you Adam, great job!

Thumbnail of user kurti3
1 review
19 helpful votes
November 10th, 2019

I had a fantastic experience with Latona's and Chip! From his initial contact, many years before we were ready to sell, all the way to the close, Chip was great! My wife & I were selling our 21+ year business that we built from scratch. It was our baby, our family and Chip truly listened to our needs and wishes and the specifics of our business and what gave it value, not just the numbers like most other brokers. From pricing and how we positioned and pitched it, to the importance of finding the "right" buyer, Chip was there for us, he got it. He stuck with us, through an initial buyer (a good offer) that we chose to walk away from, until we found the right buyer and got a great price! I can give Chip & Latona's my highest recommendation!

Thumbnail of user maxh56
1 review
15 helpful votes
July 3rd, 2017

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Thumbnail of user salmanm6
1 review
16 helpful votes
April 24th, 2019

I have purchased two businesses and sold one through Latona's. Adam Beebe was our advisor in both transactions. We have found Latona's team and especially Adam quite supportive and professional throughout the selling and buying process. A few times it felt like deals were not moving ahead but Latona's experienced team brought both of the transactions on track after successfully negotiating with both parties i. E. seller and buyer. My business was under offer within a week and sold after first due diligence. Thanks to Latona's.

Thumbnail of user antong56
1 review
0 helpful votes
August 16th, 2021

I bought my first store with Latona's in July 2021. Both Adam Beebe and Ryan Lane were very helpful in providing all the relevant information and making the transaction fast and seamless. To anyone considering giving Latona's a shot, I 100% recommend it.

Service
Value
Quality
Thumbnail of user sjt1
1 review
13 helpful votes
March 7th, 2020

Bought a niche site that selling between $125,000 - $150,000. My broker was originally Salvador Vassallo, then Ryan Lane. The seller's name is Vinod Kumar, from India. Phone number (probably fake): +91 ******* *******.

Latona's says the site generates about $5,000 - 7,000 a month. Long story short, I followed my practice of having an inspection period of 10 days. But, it was close to year-end, so everyone - the broker, the seller, and the Escrow.com agent wanted to close as soon as they could. I have pushed back and didn't close on Christmas in 2019 like we have planned.

During the process, I have received some fake customers inquiries about banner ads, so everything seemed normal. Some even emailed me asking how to pay me.

Taking a leap of faith, I have released the escrow 100% as promised in exchange for the negotiated price. It didn't take long for all customers to disappear. Some customers even paid without sending me their banner ad image to be uploaded to the site.

I guess the seller got what he wanted, and he no longer has to have fake customers approaching or paying me.

Bottonline: Latona's don't sell money-making businesses. At least, they haven't in my case.

Advice #1. Next time you look at a Latona's listing, assume everything is fake and that the Latona's haven't done anything at all to validate the seller's profile, contact, financial information, anything at all.

Advice #2. When you see a seemingly good site / business from India, either just run away or do more background checks than necessary. They are capable of fabricating 5-year worth of customer record in PayPal, though many duplicated.

Advice #3. Either prepare how you will execute on legal actions or don't bother. Be prepared that brokers and sellers are ready to ignore any legal clauses. They will do anything and agree to everything you say to get you release the funding. Then, forget about warranty. They will be gone along with the money.

Why I write this review:

I thought of just accepting this as a reality without saying anything about it because I am obviously most responsible for this fiasco. And, instead of crying about this, I would rather make this work with what's left in the site (of course, we are talking about a high ROI vs. a single-digit ROI case).

So this review is more about others. I want to share my experience with people dealing with brokers and assets from owners from India. This is obviously just my experience.

Tip for consumers:
Assume all listings from a broker is unvalidated, if not fake, and that the brokers haven't done anything at all to validate the seller's profile, contact, financial information, anything at all.

Products used:
A niche site targeting the international community with over 40% traffic from the US.

Service
Value
Quality
Thumbnail of user georgei136
1 review
9 helpful votes
July 10th, 2020

Great professionals, great experience. I worked with Ryan, one of Latona's brokers, who sent me reliable qualified buyers and get my business sold. I will definately be using him again. I highly recommend Latona's.

Thumbnail of user brianm1286
1 review
0 helpful votes
April 29th, 2020

Good experience working with Adam Beebe and the team at Latonas. This was my second purchase using them and both have been very smooth. Seller in the transaction was also good to work with. Quality of domains and businesses for sale are higher quality than many of the other sites out there.

Products used:
Buyer broker services

Service
Value
Quality
Thumbnail of user dang949
1 review
0 helpful votes
January 15th, 2021

Highly recommend Latona's for selling your ecommerce website. I had mine listed before with Flippa and Shopify Exchange, but Donna and co at Latona's were the ones to find me the deal I was looking for.

Tip for consumers:
Donna is the best :)

Products used:
They are master e-commerce site brokers.

Service
Value
Quality
Thumbnail of user walterh203
1 review
8 helpful votes
August 5th, 2020

Adam Beebe, our broker, was remarkable in that he found a buyer in the middle of a pandemic, stayed on top each step in the process, and was in fact critical in finding some information, without which, we would have had to entirely restructure the purchase agreement and the purchase process itself. Thanks Adam

Thumbnail of user fredm319
1 review
9 helpful votes
November 18th, 2020

Wanted to take the time to post a review about the exceptional work that the Latona's team accomplished for me last week. I listed a domain name for sale, and within days we were engaged with numerous potential buyers. The site sold within a week, and wanted to let Rick know that both Donna Byers and Adam Beebe are incredible to work with. I couldn't be happier with the quick results! If you are looking to acquire a revenue generating domain business, or if you have one to sell, I highly recommend their services. Fred.

Thumbnail of user nealh46
1 review
7 helpful votes
August 4th, 2019

Worked with Sal in order to sell my online Ecommerce business. Sal was such a genuine and great person to work with I was blown away by his advice and his knowledge in the space. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. Will do business again! Thank you!

Thumbnail of user paulk609
1 review
8 helpful votes
May 23rd, 2019

I worked with Adam Beebe on the sale of my business, I was impressed by his response time and follow through with the transaction. Even though I'm a small business, I never get like Adam cares less because of it. Latona's is more of a connect buyers and sellers than broker a transaction and watch closely the transfer and negotiations type of firm which was fine for me and the buyer.

Thumbnail of user michaelb3605
1 review
7 helpful votes
February 27th, 2020

Adam Beebe was great, the transaction was extremely easy. If you are looking to sell your business I 100% recommend using Adam as he is professional and efficient. Sold my business within 30 days.

Thumbnail of user miloradv
1 review
0 helpful votes
December 25th, 2020

Great company for fast and efficient sales with friendly brokers.
It was very pleasant for me to do business with them as well as with brokers.

Thumbnail of user jonasa9
1 review
16 helpful votes
March 3rd, 2015

I was approached several months ago about selling my website, which I'd been thinking about doing anyway. The broker, Ryan Lane, was very informative throughout the process (I hadn't sold a site before), and he walked me through every step of the way. Great guy. Although the sale didn't net me the price I'd originally hoped for, it was still a pleasing outcome. The only thing I wanted more of -- other than money -- was insight into what, exactly was being done on the marketing front. The site sold in three months or so, but it would've been nice to know more about what was going on during that time other than price drops. Still, I'd use Latona's again, including the specific broker I worked with, Ryan.

Service
Value
Quality
Thumbnail of user billyd65
1 review
10 helpful votes
August 23rd, 2019

I am extremely pleased to have worked with Ryan Lane at Latonas.com during the sale of my web business. Ryan went above and beyond to find the right buyer and get me a good price. He is professional and a true expert at what he does. I highly recommend Ryan and Latonas for selling any web property.

Service
Value
Quality
Thumbnail of user dominica58
1 review
6 helpful votes
September 3rd, 2019

I felt like he was really invested in getting my business sold in a timely manner. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. I didn't have high hopes that it would sell, but my Broker found the perfect buyer, exactly what I was looking for.

Thumbnail of user davem435
1 review
4 helpful votes
August 20th, 2018

Relentless email spammers, and no doubt their business practices are just as dodgy. Do yourself a favor and stay away.

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From the business

Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.

Business History

Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.

Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.

Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.

Company Representative

Thumbnail of user rickl33
Rick L.
President
Rick Latona is a 20-year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.

Rick attended the University of Florida, 1994, major in history. He speaks his native English as well as Spanish, strong Turkish and some Dutch. His hobbies include golf, hiking and reading. He has a wife and two daughters.

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