• Cake Stuff

Overview

Cake Stuff has a rating of 3.76 stars from 21 reviews, indicating that most customers are generally satisfied with their purchases. Cake Stuff ranks 16th among Bakery sites.

  • Service
    3
  • Value
    3
  • Shipping
    3
  • Returns
    3
  • Quality
    3
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • I have other reply on their review but why use dpd, there are other companies that could do it cheaper.
How would you rate Cake Stuff?
Top Positive Review

“First Class Service”

Eleanor C.
6/28/20

Considering the country has been in Coronavirus lockdown I have to say that I deeply impressed by Cake Stuff managing to ship all my orders to me since March without any problems or delays. I think it's obvious that a lot of people only reviews when something doesn't go their way and they want to sound off but its only fair to give credit where its due and Cake Stuff definately deserve some credit. Their Google reviews are a lot more realistic than Sitejabber. Its so obvious some of the reviews on here are fake and not even from customers.

Top Critical Review

“Delivery”

Mo s.
9/26/19

Great couture fondant but the delivery charge is awful! £6.95 delivery on £15 product. I have other reply on their review but why use dpd, there are other companies that could do it cheaper. Why not give your customer that choice? The company needs to listen to their customer, people are unhappy about the delivery charge. Far too expensive than other companies

Reviews (21)

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Reviews that mention popular keywords

use dpd (3)
Thumbnail of user eleanorc56
2 reviews
0 helpful votes
June 28th, 2020

Considering the country has been in Coronavirus lockdown I have to say that I deeply impressed by Cake Stuff managing to ship all my orders to me since March without any problems or delays. I think it's obvious that a lot of people only reviews when something doesn't go their way and they want to sound off but its only fair to give credit where its due and Cake Stuff definately deserve some credit. Their Google reviews are a lot more realistic than Sitejabber. Its so obvious some of the reviews on here are fake and not even from customers.

Thumbnail of user mos26
1 review
0 helpful votes
September 26th, 2019

Great couture fondant but the delivery charge is awful! £6.95 delivery on £15 product. I have other reply on their review but why use dpd, there are other companies that could do it cheaper. Why not give your customer that choice? The company needs to listen to their customer, people are unhappy about the delivery charge. Far too expensive than other companies

Thumbnail of user nellyc24
8 reviews
0 helpful votes
June 29th, 2021

I am not so loved on sweets especially cakes. But your was a good one not so sweet a little sauer lemon. MAybe I will order again.

Thumbnail of user prestinc
2 reviews
0 helpful votes
October 28th, 2020

I really like this all the cakes material is available here. Make the cake attractive, many stuff is I get here. Shapes plates and sugar paste are very good quality. I really enjoy making a cake with your products. Thanks for the stuff.

Thumbnail of user rhondac107
1 review
0 helpful votes
June 12th, 2019

I ordered goods total £108.
When i got to end realised i hadnt changed my address, easy right? Contact them after all was only 2 mins, no contact number, email only, then they dont reply for hrs? By this time the delay created more prob as on the way to courier.
Goods on their way to a vacant shop.
Total shambles in explaining. Fell on deaf ears
Never again will i use this company, online faceless

Thumbnail of user cakem1
1 review
2 helpful votes
January 9th, 2019

I love couture brand fondant as a disabled cake maker, its is the best for me I just wish hate that the delivery charges for this company are by weight. It is the companies own brand so I have to suffer the £6.95 postage, why there so expensive i do not know, everything else I buy from other cake suppliers who charge half the postage for the same weight.

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

Many thanks for your review. We understand your concern about the delivery charge and are always happy to explain.

We use Royal Mail for smaller, lighter orders (normally under 2kg) but for anything over 2kg Royal Mail becomes too expensive, so we use DPD couriers who offer a next-day delivery service with a one-hour window and lots of handy 'In-Flight' options to help customers manage their deliveries.

The delivery charge isn't therefore a 'postage' charge... in fact, a box of sugarpaste like this weighs over 5kg so to send by Royal Mail 24 (the new name for standard 1st class post) would actually cost £21.90. By comparison, sending it by DPD only costs £6.95.

For UK mainland addresses, the £6.95 delivery charge covers any weight of order over 2kg no matter how many boxes we have to send it in, and deliver is free on orders of £75 or more. In the case of your particular order, one 5kg box of sugarpaste would cost £6.95 to have delivered but if you had ordered 3-4 boxes the delivery charge would still have been only £6.95.

The other thing that's easy to forget is that the RRP of Couture is £19.99, but our direct price is only £14.95. So when you look at the total cost of the product-and-delivery, it is £21.90... that's only £1.91 more to have it delivered next day than the normal shop selling price. That's not bad value when you think about it.

Thumbnail of user jeanetteq
1 review
5 helpful votes
January 9th, 2015

I placed a reasonable sized order with this company via their site (Jan '15). I ordered Meri-white but was sent product with BBE July '15, all previous edibles I've ordered via the web have had min. 12-18mths. I spoke to Jean who immediately dismissed my concerns and with a 'telling' attitude whilst constantly speaking over me, proceeded to tell me their products have a 2-3 shelf life and as mine had July I was lucky - wow! Oh and I should have called them before placing the order and checked the date with them. And if I'd scrolled down right to the bottom of the page I would've known - she couldn't wait to tell me I couldn't return the short dated product. Question, why is the shelf life of their products not highlighted so the purchaser can actually see it immediately, why is it hidden right at the bottom of the page-really important considering this product contains ALBUMEN? Equally, I thought their postage seemed expensive so when it arrived I weighed and checked on Royal Mail site, should have cost £3.90 yet I was charged £4.95, I did not have to sign for the package which I found very odd as their site says you do?! There are obviously some confusing valid customer issues here. Interestingly enough the previous reviewer who gave this company 5 stars is called Jean, a little odd, wonder if it is the same Jean who has no interest in delivering customer relations. Would I order again, certainly not for edibles, certainly not if I needed customer service and I fully intend to let all the other cakers know of my experience on the caker forum sites I use along with consumer complaint sites.

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

We're sorry that you were disappointed with the service you received when you phoned - that is unusual and we're following up on this. I'll try to help respond to specific points:

As regards the product, we show a lot (a lot!) of information on each product page and far more than most of our competitors - we do this not to confuse customers and certainly nothing is "hidden right at the bottom of the page" but to ensure that all relevant information is clearly displayed: manufacturer, pack size, BBE dates, allergy information and so on.

We don't feel it is at all unusual to have to scroll down to see everything a web page has to show. We buy Meriwhite direct from the manufacturers and have it decanted in bakery premises into smaller packs - I'm afraid nothing we receive has a shelf life of 18 months (I wish it did!) and we do advise that all edible products sold have a minimum BBE date of 2-3 months.

Shipping costs are calculated by weight and destination. Postage may well have been £3.90 but there was also the box(es) and packaging so £4.95 for a package weighing 1kg-1.5kg does not seem excessive. Our P&P starts at £1.95 with courier deliveries up to 20kg for only £6.95.

The decision to use Signed For (new name for Recorded Delivery) on smaller posted orders is based on order value / contents, destination and customer comments... for example, there's no point in requiring a signature when the customer requests that the parcel is left in the porch if she's not in.

Last point re previous reviewer - this turns out to be a lady called Jean Kyle who has been a regular customer for many years. I can see why you feel 2+2=5 but no, this is not the same Jean as you spoke to when you called.

Like any reputable company, we take all suggestions and complaints very seriously but we're always left slightly sceptical when the priority is simply damage our reputation rather than resolve a genuine issue. I think the closing comment from the review "I fully intend to let all the other cakers know of my experience on the caker forum sites I use along with consumer complaint sites" says it all.

If we had in any way sent a short-coded product we would have been more than happy to refund immediately but the product received was correct, was well within the BBE date advised on the site, arrived quickly and arrived safely.

Thumbnail of user reginae38
1 review
0 helpful votes
September 24th, 2020

The best pastries I've ever tasted in my life. These cakes and not too sweet cream are just incredible, I recommend to everyone.

Thumbnail of user annep136
1 review
0 helpful votes
November 11th, 2018

I have used this company several times and have always been pleased with the products and the service. The website is easy to use, they have lots of products and as they use DPD, delivery is prompt and when you want it. I needed to contact customer service yesterday, as out of a large order, one small item was not what I had ordered. They replied within the hour and said that they had already posted off the correct item but that I could keep the other one with their compliments. Can't ask better than that. I can really recommend this company.

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

Many thanks for taking the time to leave a review Anne. The nature of review sites and social media is that customers tend to respond only when things haven't gone completely positively. This means that so many companies, restaurants and so on seem to have loads of poor reviews when, in fact, 99% of their customers are actually more than happy with the service but don't feel moved to leave a review.

We're working hard to increase the range to 10,000 products, to improve delivery times further and to keep our prices very competitive, so please be assured that we never take your custom for granted.

Many thanks.

Thumbnail of user patriciaw328
3 reviews
0 helpful votes
April 18th, 2019

Before buying a product, I saw some negative comments, but still wanted to try this one. So, the service is not so good, but the prices are okay. Delivery was fine, but custom service wasn't.

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

Hi Patricia, we're sorry to read that your experience wasn't completely positive. We can't identify you or your order from this review, so please contact us direct and we'll be happy to help in any way we can. Thanks

Thumbnail of user sejalj6
3 reviews
1 helpful vote
March 11th, 2021

The product came in lovely packaging. Nice service; NICE experience, Thank you Cake Stuff. I would strongly suggest it.

Thumbnail of user darreng38
1 review
1 helpful vote
August 29th, 2017

Order regularly and service is phenomenal, massive range of products and supererb pricing. Have just recieved a free sample of couture in my last order and cant wait to give it a go

Thumbnail of user samioj
5 reviews
1 helpful vote
January 20th, 2021

Thank you for helping me when I made a booboo, Cake Stuff. I would definitely recommend the excellent service.

Thumbnail of user torrieb
1 review
0 helpful votes
January 25th, 2015

Such a fantastic company that offers the best service you can get! I always order my cake supplies from here, very quick delivery and still a wonderful personal service the larger it grows. Thank-you so much!

Service
Value
Shipping
Returns
Quality
Thumbnail of user lynng22
1 review
4 helpful votes
January 26th, 2015

I've been a customer of cake stuff for many years now, i used to have to order different products from many different places until I discovered cake stuff who have everything I need in one place, they have everything I need and seem to be bringing in new exciting stuff all the time, every time I order I see something else I quite fancy trying. I've always been impressed with prices they're so much cheaper than most and the free delivery when you spend £75 is most welcome (easy done when youre a busy baker) and delivery is quick and efficient, in all the years ive been a customer I've had no cause to complain and any time ive had a call from any member of the team they are very friendly and know their stuff. I would and have recommended them to everyone I know and as far as I'm concerned there's no other cake company who can come close to them

Tip for consumers:
Take the time to browse this fab site there are so many great offers and the Facebook page is fantastic

Service
Value
Shipping
Returns
Quality
Thumbnail of user debb198
1 review
1 helpful vote
April 10th, 2019

Please avoid using ivory couture sugar paste, Keep your money for a better paste than this. I used it to cover a 2 tier wedding cake that I was decorating at the weekend. Elephant skin, breaks and tears, way too soft and flimsy! Almost made the cake a complete disaster! Customer support by Jean was really awful, She insisted I send her some of the sugar paste, which I had binned when clearing up. No apologies, no helpful answers! I wanted a full refund but she was adamant that she wanted some of the paste AND the packaging, needless to say I will not be recommending this product to any of my cake making friends and groups on Face book, VERY POOR SERVICE! If I could score ZERO I would

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

We're sorry to hear you had issues using ivory Couture sugarpaste. We're always happy to replace any product that does not perform as it should but, as is standard practice, we need a little information to help us identify the cause of the problem. We asked for the batch details (batch number and product date/time) which are printed on both the outer box and inner blue packs. We didn't ask for any packaging to be returned - we just needed that information. As no other customer had reported a similar problem with ivory Couture, it was essential that we could test a small sample, which is why we asked for this and obviously we would cover your postage costs. The problem is that if a customer throws away all the product and packaging and then reports a problem, there is very little that we, or any other retailer, can do to help. It's not a case of poor customer service - it's just that we're being asked to deal with a replacement or refund with no supporting evidence of any kind, which immediately puts us in an impossible position.

Thumbnail of user jeanm22
1 review
4 helpful votes
August 3rd, 2013

I've been making cakes for years and couldn't believe this brilliant company were right on my doorstep. They are an on-line company so I can't buy over the counter, but the do offer a Collect from Store option for local customers.

I have tried lots of high street, on-line and mail-order cake decorating and sugarcraft companies over the years but the prices at Cake Stuff are brilliant. I let a good friend who has a busy cupcake business in London know about them and she placed a large order - then she texted me to say it had arrved the next day and she reckoned she'd saved a small fortune on her previous supplier.

Their new website is brillaint - it looks great and is very easy to navigate. Photographs are clear, there's plenty of good information, price breaks, product reviews, suggestions for related products and free deliver over £75.

With cake decorating and baking so popular at the moment I just wanted to let people know about this little gem of a company. They are really friendly, their prices are amazing and they even ship worldwide.

Thumbnail of user vanderveldedana2
1 review
0 helpful votes
February 22nd, 2023

Tasty cakes are nothing special. I will never get acquainted with your site, the cakes are tasty, nothing special.

Service
Value
Shipping
Returns
Quality
Thumbnail of user michaelv302
1 review
0 helpful votes
July 5th, 2019

They have lots of products and as they use DPD, delivery is prompt and when you want it.
And very tasty... just yummy

Thumbnail of user carolt141
1 review
1 helpful vote
June 27th, 2018

I have just had my first order delivered from this dreadful company.
Some products slightly cheaper than other cake decorators websites, but quality of products is cheap and nasty. Customer services are even worse.
Don't bother with this lot - complete rubbish products and service

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

We're sorry to read your review Carol. Having checked your order notes, we can see that you ordered a tall box extension but had mistakenly thought it was the actual box you'd ordered.

Whenever we make a mistake, we bend over backwards to put it right for our customer. All we can hope for is that when a customer makes a mistake, they have the good grace to realise it rather than take their frustration out via a negative review.

We have confirmed with you that you received the correct products in good condition and well within the delivery estimate. The only issue was that you thought you'd ordered a completely different product.

Not really sure how that makes us "appalling" but we're to help if you need us.

Thumbnail of user tashas10
1 review
8 helpful votes
May 24th, 2017

Disgusting custom service from director and staff abusive, rude, and bullies. Will NEVER SHOP HERE.

Thumbnail of user alany2
Alan Y. – Cake Stuff Rep

Strange that there's no record of you as a customer on our system Tasha

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From the business

Cake Stuff is the UK's favourite website for cake decorating, baking and sugarcraft supplies. With over 5,000 products always in stock at highly competitive prices, Cake Stuff deliver hundreds of orders every week to cake makers worldwide.

Cake Stuff won the prestigious Cake Masters magazine "Best Retailer" award 2014 and are the preferred supplier for The Paul Bradford Sugarcraft School.

Cake Stuff have a very busy eBay Shop as well as their award-winning main website and, with 100% positive feedback from 200,000 customers, Cake Stuff clearly look after their customers properly.

Company Representative

Thumbnail of user alany2
Alan Y.

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