• Blue Nile

2021 CUSTOMER CHOICE AWARD

Blue Nile

Overview

Blue Nile has a rating of 3.99 stars from 133 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Blue Nile most frequently mention customer service, engagement ring, and many compliments. Blue Nile ranks 18th among Engagement Rings sites.

  • Service
    44
  • Value
    44
  • Shipping
    41
  • Returns
    24
  • Quality
    43

This company does not typically respond to reviews

Positive reviews (last 12 months): 14.3%
Positive
1
Neutral
0
Negative
6
18
See all photos

What reviewers want you to know

Positive highlights

  • I have contacted the customer service and was pleased to receive the real pictures of the requested models (1 day).
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate Blue Nile?
Top Positive Review

“I love my Blue Nile Diamonds!”

Beth Anne S.
6/9/21

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too! I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent. I will forever refer friends and family to Blue Nile!

Top Critical Review

“Stay away, exchanges will cost you more than buying 2 rings!”

dario c.
11/8/23

Bought a ring, received it and had to resize it. Nightmare began...4 months to receive it back. In this timeframe, I paid import duties on the first shipment, import duties to send it back into USA (due to BlueNile missing information on shipping documents), finally import taxes again on the third shipment to get the new ring (again BlueNile responsibility). In all of this, BlueNile customer care team replied emails for the sake of replying, they couldn't care less nor moved a finger to help with any of this. I'm do disappointed I bought from these unprofessional people. Stay away for your own peace!

Reviews (133)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (22)
Thumbnail of user marcot150
1 review
0 helpful votes
December 22nd, 2023

They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

Tip for consumers:
STAY AWAY. This company is scam, takes your money and then cannot deliver as promised. Again, STAY AWAY

Products used:
Ended up without any product

Shipping
Thumbnail of user bethannes1
1 review
0 helpful votes
June 9th, 2021

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too!

I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent.

I will forever refer friends and family to Blue Nile!

Service
Value
Shipping
Returns
Quality
Thumbnail of user ginas303
7 reviews
11 helpful votes
December 18th, 2023

We have purchased jewelry from Blue Nile in the past, including our wedding rings. The past 3 purchases we made online stated, "IN STOCK" with a promised delivery date. On each delivery date, Blue Nile states shipment is delayed. Two to three weeks later, we get an email from them stating the items are unavailable and a refund will be issued at a later time. Having to wait at least 3 weeks to get our $6,400+ refund is not acceptable. Blue Nile has lost its reputation and we no longer recommend them to our friends. We highly recommend James Allen, Brilliant Earth, or David Yurman for reliability and quality.

Thumbnail of user dario.comuzzo
1 review
0 helpful votes
November 8th, 2023
Verified purchase

Bought a ring, received it and had to resize it. Nightmare began...4 months to receive it back.
In this timeframe, I paid import duties on the first shipment, import duties to send it back into USA (due to BlueNile missing information on shipping documents), finally import taxes again on the third shipment to get the new ring (again BlueNile responsibility).
In all of this, BlueNile customer care team replied emails for the sake of replying, they couldn't care less nor moved a finger to help with any of this.
I'm do disappointed I bought from these unprofessional people. Stay away for your own peace!

Tip for consumers:
Only when you threaten to cancel and order someone will speed up things. Horrible service, horrible shipment management, horrible everything !!!

Products used:
Solitaire ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user faheemimtiyaz94
1 review
2 helpful votes
April 14th, 2023

Dear Blue Nile Diamond,

I am extremely disappointed and frustrated with your company's services and the incompetence of your staff. I recently ordered an engagement ring from your website on March 28,2023, with an expected delivery date of April 2nd. However, your team failed to deliver the ring on time, and it took multiple delays and excuses before I finally received the truth.

Firstly, on April 2nd, I received an email from Blue Nile stating that my diamond shipment was delayed, and the new delivery date would be April 5th. Despite being disappointed, I was willing to give you the benefit of the doubt and wait for my order to arrive. However, on April 5th, I received another email stating that my shipment was delayed again. This was incredibly frustrating and left me feeling like your company had no respect for my time and effort.

I then contacted your customer service team, and after multiple attempts, I was told that the artisan had some issues with the diamond, which further delayed the shipment. On April 7th, I received yet another email stating the same BS, which made me question the credibility of your company's communication and commitment to timely delivery.

Finally, on April 10th, I was informed that the diamond I ordered was out of stock, which was probably the case from the beginning. Your team then gave me a different diamond with a shipment date of April 12th. However, I was disappointed yet again when I received another email stating that there was no communication from your artisan. This is unacceptable, and I have been left with no choice but to cancel my order.

Your company's inability to deliver on its promises has left me heartbroken and utterly dissatisfied. It is essential to understand that an engagement ring is a very significant purchase, and timely delivery is of the utmost importance. I would not recommend Blue Nile to anyone, and I urge anyone looking to buy an engagement ring to look elsewhere, such as David Yurman or James Allen.

Please find the details of my order below:
Order Number: *******
Order Date: March 28,2023

I hope you take my feedback seriously and take steps to improve your services and staff's efficiency. I am incredibly disappointed with Blue Nile's services and hope that no one else experiences the same frustration and disappointment that I have.

Thumbnail of user olgae36
1 review
0 helpful votes
October 2nd, 2022
Verified purchase

I would start with the good part and why I enjoyed browsing the company's offers.
I was looking for earrings but couldn't understand whether the sizing would be good.
I have contacted the customer service and was pleased to receive the real pictures of the requested models (1 day).

Later I have consulted the support on the resale value and decided to go for diamond studs with platinum material.

Now comes the part that I didn't quite like.
The website clearly shows a specific type of lock which I wanted (picture 1 and 2 for reference)
However, I received a different type of lock with my purchase.

The customer service came back to me quickly, which I greatly appreciate, and explained that the aspired type comes only for diamond studs 1 t. Ct. W. (My purchase is 0.70 t. Ct. W)

Now what do I think? I was offered to get another type of lock for 130$ (my purchase was 1800$ for D VVSII Ideal cut) but I am not willing to pay on top as simply it was a gift for myself and already a purchase big enough.

If the company put it clearly, so that the customers could see this information, this would be fair. I don't feel that it's very honest, as I cannot know the company's policy as a first time buyer.

My earrings came with a full set of documents, including 2 GIA certificates and an appraisal report. The diamonds are fantastic, and I believe that the service and the quality is really really good.

I am happy with my studs and I will be glad to order from them in the future!

The delivery took only 3 days and was regularly updated on the website (also huge plus).

Tip for consumers:
My advice is if you order something, make sure to ask the details (all possible) in advance.
For example, make sure to clarify the model, the sizing, the frame, the types of stones (note-look for more than only 4Cs in the reports).

Products used:
Earrings

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Olga, thank you for leaving a review! We are so glad to hear that you had a pleasant experience with our Customer Service team! We do apologize for the confusion regarding your purchase and appreciate the honest feedback. We'll be sure to pass this along to our team.

Thumbnail of user nataliecardus
1 review
0 helpful votes
February 21st, 2023

I bought one and it matched my outfit. The customer service is good as well as the product. I will purchase next time.

Service
Quality
Thumbnail of user innam29
3 reviews
4 helpful votes
March 15th, 2023

Great quality and customer service, though prices are a little bit higher, but it worth each penny. I advise it to my sister

Products used:
the golden ring

Service
Quality
Thumbnail of user gregorym631
1 review
1 helpful vote
May 11th, 2021

What ever you do don't ever trust Blue Nile with a time sensitive important event! They completely will fail you! I paid for a custom ring for my 25th Anniversary and it arrived a week late and Blue Nile DIDN'T CARE AT ALL! This was not my first purchase from them, but it will be my last! Don't make the same mistake!

Tip for consumers:
Avoid Blue Nile at all costs!

Products used:
Ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Gregory, thanks for your honest review. We're sorry to hear about your experience and will make sure this is shared with our internal team. We appreciate the feedback and are always interested in learning about areas for continuous improvement in our service.

Thumbnail of user sophia.mamrayev
1 review
0 helpful votes
May 30th, 2023

Very poor service. We ordered a ring and suddenly after 2 days it's "out of stock" very very unprofessional, very poor service.
NOT RECOMMEND to do business with that kind of low and poor standards of service.

Tip for consumers:
Above it all the service was so unsensitive... worse experience ever.

Products used:
Nothing! They are "out of stock"

Service
Value
Shipping
Returns
Quality
Thumbnail of user sindo
1 review
0 helpful votes
June 10th, 2021

Thankyou BlueNile for your amazing service. I have brought ring and pendant. I am really satisfied with the purchase, quality and price

Thumbnail of user seank296
1 review
0 helpful votes
June 9th, 2021

I purchased a diamond bracelet for my wife for our anniversary. She loves it. The price was great, the quality is amazing and the jewelry arrived on time, in a plain box. Perfect. I had several friends who used Blue Nile and they told me that the jewelry is terrific. I tried the service and found just what I was looking for on the site. I had a couple of questions and used the chat feature to get my answers. It was really easy and fast. Thank you for amazing jewelry at prices that are much better than the mall stores!

Tip for consumers:
They have 10 retail showrooms across the country where you can visit and see, feel and touch the diamonds and jewelry before you buy.

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Sean, thank you for the sparkling review. We really love helping people select the perfect gift for their loved ones, and making sure they get a great deal, too. We look forward to helping you celebrate more milestone moments in the future!

Thumbnail of user debrac792
1 review
0 helpful votes
July 7th, 2021

I Must give Blue Nile a 5 star rating. I have worked in the field of customer service and I was so very important how you treated people that you interacted with on all levels. In this day in age it is a rarity. Something has been lost along the way. But Blue Nile Old School and treats everyone with dignity and respect. Highly recommend them and their product is excellent. Love my earrings and receive many compliments. Thank You Blue Nile for job well done.

Tip for consumers:
Check out the site and ask questions

Products used:
jewlery

Service
Value
Shipping
Quality
Thumbnail of user justinm1078
1 review
0 helpful votes
May 25th, 2021
Verified purchase

The shopping experience was easy enough, as usual. Unfortunately, the emeralds in the earrings I purchased were not as green as the image shown which was what you'd expect when you think of emerald green. Instead, they are a shade or two lighter, milkier if you will. And these were NOT cheap! My wife says she likes them but she's also a very polite person. I'd be lying if said I wasn't disappointed.

Products used:
Emerald Stud Earrings in 18k White Gold (5mm)

Value
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Justin, thanks for your honest review. We're sorry to hear about your experience and earrings and will make sure this feedback is taken to our internal teams. We take all feedback seriously and use it to fuel our efforts at continuous improvement.

Thumbnail of user kalinav1
1 review
0 helpful votes
June 14th, 2022

I would give zero stars if I could.
Blue Nile ruined my ring!

I bought engagement ring from Blue Nile in July 2021 for around £1600.
I have raised concerns at the time about two visible lines on the back of the ring, that look like the ring has been resized. Blue Nile offered to pay for it to be sent back. I refused as that time was busy with my Wedding planning.
Last month May 2022 I contacted Blue Nile to ask if the offer to be repaired still stands. Answer was yes, I also mentioned how the ring head was not right for the actual ring and the prongs were too large and covering areas of the diamond.
A customer rep. Suggested they can change the ring head to the original gallery bar head which would have smaller prongs.
I hesitated as I was not convinced that the craftsmanship was very good, but went with it.
The ring was resized and head setting changed and this was done for free.
When I receive the ring last week I was shocked to see they have completely ruined my ring. The new gallery bar is bulging out on the sides of the diamond, it doesn't sit flush and the metal is not polished and bent where the bars are. It looked like a complete amateur job. The diamond was dirty with inclusions in places I never seen before and assumed it was damaged too in the process of resetting.

Now the ring has been sent back and after the quality assessment team concluded the repair had met the Blue Nile standards, which I completely disagree with. Blue Nile asks me to pay for the ring head to be changed to a better suited for the diamond four claw ring head with talon prongs.

I have sent images and explained to more than one rep. That my diamond is more rounded compared to more elongated or square cushion cut, it has no sharp edges like the princess cut, that it does not suit this setting. Blue Nile experts failed to advise that this was unsuitable setting and it was not as what they emailed me, the way it was advertised on their website.

I demanded full refund as I have zero confidence Blue Nile are capable or competent of fixing the damaged ring. One of their managers was supposed to call and they have not.
Feel completely devastated and in tears over this situation.
Photos after and before the botched job.

Tip for consumers:
Avoid Blue Nile, you are not saving money!! Save your sanity. Avoid this company.

Service
Value
Shipping
Returns
Quality
Thumbnail of user shauryarshetty
1 review
0 helpful votes
April 7th, 2023

Very good service and nice things they provide to increase instagram soldiers fat and easily bec I am gay

Thumbnail of user shawne123
1 review
0 helpful votes
June 15th, 2021

I purchased these pearl ear rings for my girlfriend that was about to graduate Nursing School. She loved them! She wanted for Nursing photos and Graduation. She wears them nonstop. Looked at Tiff., these are incredible and flawless, priced much better and still received with a beautiful presentation box. Thanks again!

Tip for consumers:
Everything was as expected and wonderful.

Products used:
Pearl Earrings

Thumbnail of user patriciab3606
1 review
0 helpful votes
November 1st, 2022

I bought a necklace from BN. The matching earrings had been discontinued, but I found them on another site, in perfect condition. The first necklace sent was the wrong one. Thinking this mistake was a fluke, I sent the necklace back and ordered another. Again, the wrong necklace was sent. To make matters worse, BN would not agree that the wrong necklace was sent... twice... but finally confirmed that I was right. By this time, the necklace was on backorder. One date after another passed... while the return window for the earrings had closed. Finally, the necklace was discontinued. Customer Service provided the usual platitudes. One even told me to look for the necklace on Claires.com! I sent a letter to the CEO of BN, Sean Kell. No reply... after about a month.

Thumbnail of user debbey
2 reviews
0 helpful votes
May 18th, 2021

Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Debbe, thanks for the sparkling review! We are so glad you love the diamond-- we loved being part of your celebration and this milestone moment. We hope to always be on your shopping list when a special occasion comes up!

Thumbnail of user daniellel328
1 review
0 helpful votes
June 9th, 2021
Verified purchase

So disappointed that the item I purchased in April, and now being asked to review, has still not been sent due to further delays!

No solution was offered, or discount to purchase another item, due to delay being "on their suppliers end". I now have to buy another item for my daughter's birthday!

Don't rely on Blue Nile for time sensitive items.

Products used:
Still haven't received it

Service
Value
Shipping
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Danielle, Thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. What is the best way to reach you? We'd like to connect and ensure we provide you the service you expect in the future.

Thumbnail of user alisaw36
1 review
0 helpful votes
August 13th, 2021

I purchased a 3 prong emerald ring. 2 months later and very little wear, the center stone fell out. Customer service was not very amenable to sending a return postage label, due to this was beyond 30 days. I sent it USPS and now it is lost! I have purchased jewelry in the past but, never had a problem.
Now that I have, I would not be comfortable with the customer service.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Alisa, we are sorry to hear about your negative experience with Blue Nile. We'd love to assist. Please send an email to pr@bluenile.com so we can help get this sorted out for you.

Thumbnail of user matthewc1503
4 reviews
0 helpful votes
June 1st, 2022

I bought a gold ring from here nearly spending $2k. They said it would arrive in 3 -4 days. It took way longer than that. Just dropping my honest thoughts!

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Matthew, thanks for the honest review! We apologize for the delay and we hope that you love your ring.

Thumbnail of user liliyas15
1 review
0 helpful votes
June 9th, 2021

I absolutely love my London Blue Topaz engagement ring - it's a stunning piece that is both elegant and bold. Always get a lot of compliments wearing it ;)

Products used:
Engagement ring

Service
Value
Shipping
Quality
Thumbnail of user marke1544
1 review
0 helpful votes
May 31st, 2021

I waited way over the recommended time for the package. I made numerous calls to Blue Nile agents to trace the package, to no avail. The package disappeared off grid, then suddenly reappeared. Clearly Blue Nile lost control of the process and the experience was stressful and upsetting as the package arrived after Valentines Day.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Mark, thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. Please reach out to pr@bluenile.com, we'd like to connect and ensure we provide you the service you expect in the future.

Thumbnail of user jaynem98
1 review
0 helpful votes
May 12th, 2021

Love my earrings! The representative I talked to was very helpful in helping me pick out what I wanted.

Service
Value
Shipping
Quality

Sitejabber for Business

Gain trust and grow your business with customer reviews.

From the business

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

Company Representative

Thumbnail of user austinb213
PR B.
Typically does not respond to reviews

How do I know I can trust these reviews about Blue Nile?

  • Sitejabber’s sole mission is to increase online transparency for buyers and businesses
  • Sitejabber has helped over 200M buyers make better purchasing decisions online
  • Suspicious reviews are flagged by our algorithms, moderators, and community members

See reviews as you browse with our Edge extension

4.0
133 reviews
Have a question about Blue Nile?