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  • Ashford

Ashford

Corporate Values

Overview

Ashford has a rating of 4.51 stars from 2,134 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ashford most frequently mention great price, fast delivery, and customer service. Ashford ranks 4th among Watch sites.

Proactively asks for customer feedback

This company responds to reviews on average within 12 days

Positive reviews (last 12 months): 88.9%
Positive
702
Neutral
23
Negative
65

Instant Feedback

7,368 reviews

51
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What reviewers want you to know

Positive highlights

  • Great shopping experience, the product was packaged well and arrived in perfect condition.
  • Very easy transaction; great prices on quality watches!

Critical highlights

  • Customer service was not helpful and wanted to charge return shipping / restocking fees.
How would you rate Ashford?
Business's Favorite Review

“Excellent transaction.”

Ed S.
8/4/21

Purchased 8 watches at one time for gifts to friends. Watches arrived promptly and in perfect condition. I was very satisfied with the watches and the service. Friends liked the watches very much and no one has had any problems with them. Excellent transaction.

See full review
Top Positive Review

“Very good”

Tamilselvan R.
6/1/22

Very good. I would recommend everyone to choose ashford.

Reviews (2,134)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (198) shopping experience (169) quality watches (33)
Thumbnail of user rickeyb90
1 review
0 helpful votes
January 1st, 2024

I was lucky enough to get this watch while it was at a great sale price. It's a very well made watch and rivals my CT Scuderia watches that are actually Swiss Made. Very happy with my purchase.
I am a collector of fine watches and I only say that to let you know that I'm comparing this watch to the real deal watches and it can hold its own against them.
Ashford sells great products and stands behind them. I'm a repeat customer several times over!

Tip for consumers:
Ashford is a great company and I hope they are around for years to come so I can continue to purchase watches from them.

Products used:
Watches x5

Thumbnail of user yanga8
1 review
0 helpful votes
April 18th, 2024
Verified purchase

Very easy To apply the coupons and get a great price. Shipping arrived sooner than expected, which was a bonus.

Thumbnail of user paull2743
1 review
0 helpful votes
April 14th, 2024
Verified purchase

One of the standout features of the Ashford website is its user-friendly interface. The site is intuitively designed, making it easy to navigate through the various categories and find the perfect watch or piece of jewelry. The search function is robust, allowing shoppers to filter products by brand, price range, style, and other key attributes, saving time and effort in finding the ideal item.

Product pages on Ashford.com are comprehensive and informative, providing detailed descriptions, high-quality images, and even videos showcasing the watches from multiple angles. This allows customers to thoroughly examine the products before making a purchase, ensuring they know exactly what they're getting.

Ashford's commitment to customer satisfaction is evident in their excellent customer service. The company offers free shipping on all U.S. orders, with expedited options available for those who need their items quickly. They also provide a generous 30-day return policy, giving customers peace of mind when making a significant purchase.

Moreover, Ashford frequently offers attractive discounts and promotions, making luxury watches more accessible to a wider range of customers. The website also features a "Deal of the Day" section, where shoppers can find exceptional bargains on top-tier timepieces.

In summary, shopping at Ashford.com is a delightful experience for luxury watch enthusiasts and novices alike. With its extensive selection, user-friendly website, detailed product information, excellent customer service, and enticing promotions, Ashford has solidified its position as a top destination for online watch and jewelry shopping.

Thumbnail of user charlesm853
1 review
53 helpful votes
February 1st, 2020

I bought a watch from Ashford and it got bad in a few months. They misguided me to send the watch back a few times for repair, but they could not fix it after a few times. They said the watch was shocked, but they never provided me the proof. The watch was never shocked on my side. They refused to refund me. Their products might be gray market stuff or falsified. I will never buy from them again. I absolutely don't recommend them.

Thumbnail of user peterh903
1 review
14 helpful votes
June 28th, 2020

Purchased a new eterna watch arrived damaged they did not offer a refund but told me to have it fixed at local jewellers the repair came to £81 GBP of which they would refund $50 dollars max £40 GBP.
Also watch has no warranty
I will never buy from them again you have been warned...

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. We do apologize for any inconvenience. Apart from your Ashford.com warranty for international customers, we will reimburse you up to a certain amount for the repair alone based on the price of the item and generally prices on how much it cost to do the servicing. We cannot take into consideration Taxes or extra services that may be provided during the repair.

The price for your item has a max of $50 USD. Again, we do apologize for any inconvenience. Please contact customer service if you have any other questions or concerns.

Best regards,
Ashford.com

Thumbnail of user davidm10783
1 review
0 helpful votes
January 29th, 2024
Verified purchase

I hadn't started out looking for a new watch, but the image and description made it any easy sale. At a super price!

Thumbnail of user davids8618
1 review
0 helpful votes
April 20th, 2024
Verified purchase
• Updated review

Easy to order. Good information. Good past experience so I have confidence in receiving quality, new, merchandise.

Reason I chose this business:

Great value on quality product.

Good Selection, variety, quality, reliable shipping
November 23rd, 2023
Verified site experience
• Previous review
Reason I chose this business:

How can I resist Black Friday?

Convenient and good variety.
October 7th, 2023
Verified purchase
• Previous review

Good Selection. Easy to shop. Fair prices and reliable delivery.

Reason I chose this business:

Value and availability of well made merchandise.

Easy to shop
June 28th, 2023
Verified site experience
• Previous review

Easy to shop. Great suggestions and variety.

Reason I chose this business:

Good experience in the past. Reliable shipping.

Good shopping and shipping experience.
December 31st, 2022
Verified purchase
• Previous review

History of shopping on Ashford has been consistent, enjoyable and reliable.

Reason I chose this business:

Great offer.

Good selection and reasonable prices.
December 14th, 2022
Verified purchase
• Previous review

Great navigation on site. Prompt delivery and well packaged.

Reason I chose this business:

New item I was interested in. Decent price.

Satisfying experience
November 26th, 2022
Verified purchase
• Previous review

Good selection. Easy navigation on website. Reviews videos helped visually to see how item looks on the wrist, and in the hand.

Reason I chose this business:

Reasonable prices and selection.

Easy to navigate website
November 6th, 2022
Verified site experience
• Previous review

Easy to navigate website. Good variety. Information can sometimes be confusing or contradicting. Example contradicting information on water resistance. Also, another item showed "Eligible for EXTRA 12", but was a Flash deal and was not able to be applied at checkout.

Reason I chose this business:

Flash deal I did not see previously.

Great variety
October 14th, 2022
Verified site experience
• Previous review
Reason I chose this business:

Viewed several watches. Did some research and your stock satisfied my interest. Price was reasonable and ordering easy.

Overall good.
July 31st, 2022
Verified purchase
• Previous review

Simple to shop and narrow searches. Easy to arrange payment and shipping. Overall shopping experience is good. Enjoy the variety and ease of purchase. Unfortunately the item I purchased was not functioning. The customer service did respond promptly and I am in the process of returning the item. Expect this experience to be a rare event.

Reason I chose this business:

Great selection. Interesting variety.

Service
Thumbnail of user gregp849
1 review
0 helpful votes
November 19th, 2023
Verified purchase
• Updated review

Smooth transaction, product exactly as described/illustrated. For buyers north of the border in Canada, it would be very helpful to have some alternate shipping options. Express shipping via UPS is the only choice the website allows at checkout, and for Canadians who have experienced UPS orders from US vendors can attest, it gets very expensive compared to the US Postal Service when packages are crossing a border.

Reason I chose this business:

Only handy retailer for Glycine. I have a Combat Sub and love it, wanted to add the bronze version. They have a good selection of Combat Subs to choose from.

So far so good
November 8th, 2023
Verified site experience
• Previous review
Reason I chose this business:

Only handy retailer for Glycine. I have a Combat Sub and love it, wanted to add the bronze version

Thumbnail of user jenniferg3156
1 review
0 helpful votes
August 30th, 2023
Verified purchase

These are just ok. I gave 4 stars because I've been buying through Ashford for years. I don't understand why everything always looks better on someone else! I have more of a round face, so these are almost too small. I bought them as spares. Then I found about 3 different other pairs I had packed away! :)

Reason I chose this business:

I've been using Ashford for a couple years now. I've never been absolutely angry with anything I've ordered there either. I've purchased a couple other brands of sunglasses, along with some watches and jewelry from time to time.

Thumbnail of user isaacb265
1 review
0 helpful votes
April 15th, 2024
Verified purchase

1st Time so can't say too much beyond the checkout was easy enough. Great deals, check back with some insight to the product and its presentation in "real world" conditions.

Reason I chose this business:

Couldn’t pass on sale of great US eye coverings. Sale was well over 50% off and included free shipping: No brainer.

Thumbnail of user syedz40
1 review
1 helpful vote
September 16th, 2022
Verified purchase

First experience & worth it. Will recommend to all my friends/contacts. Hopefully in future will come out with more brands because in certain countries, branded items are so expensive and can afford. Thank you very much Ashford.

Reason I chose this business:

Trusted seller.

Thumbnail of user majm12
1 review
0 helpful votes
December 11th, 2022
Verified purchase

Easy Transaction and Fast Delivery. However, I bought a watch from Ashford in the past and although I had my refund in full with no issues, they stipulate that you can't even try the watch on the wrist. That watch had a sealed shrink wrap plastic, so I didn't even get it out of the wrapping.

Thumbnail of user msm263
1 review
0 helpful votes
January 9th, 2023
Verified purchase

I received my frames in a timely manner and received email updates through out the whole process.

Reason I chose this business:

The price was by far the best when I did comparison shopping.

Thumbnail of user grege164
1 review
7 helpful votes
September 2nd, 2021

Placed order for 2 sunglasses, one came defective. Returned it. Placed another order to get a good one. A defective item came again. Customer service didn't want to provide a prepaid return label. Conclusion: It their stock consists of aftermarket/used/refurbished merchandise.

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. We do apologize for the delay on your order. We hope you shop with us again so we can make it up to you.

Thumbnail of user josephh2503
1 review
0 helpful votes
April 8th, 2024
Verified purchase

Title says it all. Fantastic service, fast delivery and a low price on a great product. Can't ask for more than that.

Thumbnail of user brentm893
1 review
0 helpful votes
January 26th, 2024
Verified purchase

I was very sceptical about buying from this site as I was redirected from another site. No issues at all. They had the best online price and delivered in time. I was unexpectedly and pleasantly surprised.

Reason I chose this business:

I had no choice. I was redirected from another site (Realry). As a consumer, it feels very vulnerable to click on a shady site (my opinion) all to be redirected to another shady site (my opinion) and give my financial details with knowing you are planting cookies on my phone and selling my info, and you want a five star review? Now I'm going to receive emails and phone calls from overseas offering me things that may or may not exist and potentially compromise my online security (haha). Or, I'll get a phone call saying you can offer me a better interest rate on my credit card or I have to pay some basement scammer to protect my credit. How about working with honesty and integrity and let your reputation speak for itself. Let people's experiences propel you. I know, it's an online world and without taking anything of context or having a five star review or planting cookies on everyone's phone you just couldn't do it. Track my package, give me updates and make me feel like I made a safe choice to buy from you and have nothing to worry about. That's how you do business. I'll tell my friends good things about you and they'll tell there friends then, NOT out of obligation, we will give honest unpressured reviews. Everyone is happy...ish.

Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. Ashford takes all their customer comments and concerns seriously. We apologize for any inconvenience this may have caused you during your purchase.

We hope you are willing to give us a chance!

Please contact our customer service or sales team for assistance you may need.

Thumbnail of user danielg2766
1 review
0 helpful votes
February 18th, 2024
Verified purchase
• Updated review

I like that Amazon Pay was a choice, it made it easy to order the watch without any difficulties.

Reason I chose this business:

I have purchased several watches from Ashford in the past and always look here for interesting watches.

I like that Amazon Pay was a choice
February 8th, 2024
Verified site experience
• Previous review
Reason I chose this business:

I have purchased several watches from Ashford in the past and always look here for interesting watches.

Thumbnail of user jessieg120
1 review
0 helpful votes
July 20th, 2022
Verified purchase

Ashford had the best price for this expensive Watch and still I got a discount can't complain about that was easy to checkout just a nice experience online and got my order super fast

Reason I chose this business:

Prices were affordable to me

Thumbnail of user matthewm2966
1 review
0 helpful votes
April 22nd, 2024
Verified purchase

Found via Slickdeals site. Fast shipping and great product and price. My son loves the glasses

Thumbnail of user awallace5274
1 review
0 helpful votes
January 27th, 2024

The sunglasses I purchased were in parts. Not wearable at all. I contacted support and have received NO response.

Tip for consumers:
Would like a refund and customer service to respond to me.

Products used:
Versace Sunglasses

Service
Value
Shipping
Returns
Quality
Thumbnail of user ashfordw1
Ashford W. – Ashford Rep

Hello,

Thank you for your review. Ashford takes all their customer comments and concerns seriously. We apologize for any inconvenience this may have caused you during your purchase.

We hope you are willing to give us a chance!

Please contact our customer service or sales team for assistance you may need

Thumbnail of user jonatanb9
1 review
0 helpful votes
August 17th, 2023
Verified purchase

Great product. Great price. I thought the shades would come in a better case though.

Thumbnail of user michaeld6592
1 review
0 helpful votes
April 22nd, 2024
Verified purchase
• Updated review

Found a watch that was difficult to locate at Ashford.The team helped me with any questions and must say thank you to Bret for professional follow up.Ashford is always a great experience.

Excellent and professional customer service.Representative Bret took time to verify information and get back in timely fashion.would reccomend Ashford as I have been a client for some time and have never been disappointed.

Reason I chose this business:

Value and availabilty

Service
Great selection unbeatable price and good shipping
December 29th, 2023
Verified site experience
• Previous review

Great selection unbeatable price and good shipping. Regular client would recommend to friends and family.

Reason I chose this business:

Weekly deals check in

Great value and service
September 25th, 2023
Verified site experience
• Previous review
Reason I chose this business:

Great value and quick service

Great experience easy navigation and price
September 1st, 2023
Verified site experience
• Previous review
Reason I chose this business:

Quality and availability

Thumbnail of user andrewg1545
1 review
2 helpful votes
June 20th, 2022
Verified purchase

My last purchase from Ashford was my 8th. And it was just as my first. Prompt processing and reliable shipping. I am in Australia and have never had to wait over 2 weeks for my watch to arrive from the U.S. Just about any of the other big sellers take at least 4 weeks if l am lucky.The quality of items is perfect, they are not factory 2nds. Or Chinese knock-offs but genuine brand items that you can register with the maker for warranty for instance.

Reason I chose this business:

I have fallen for the odd scam on Facebook or wherever but like many people when l find a reputable seller with a great range of brands, l stick with them as l am doing and thoroughly recommending with Ashford, Best Regards Andrew Groves.

Thumbnail of user jeffs2176
2 reviews
0 helpful votes
September 4th, 2023
Verified purchase

This the the third time I've ordered on line from Ashford. Always brand new, top quality products and no issues. Great value. Highly recommend.

Reason I chose this business:

Price & quality.

Thumbnail of user johnm13804
1 review
5 helpful votes
January 28th, 2024
Verified purchase

I am utterly dismayed and feel morally obligated to share my recent nightmare experience with Ashford.com, hoping to save others from a similar fate. What was promised to be a seamless purchase of 'brand new' items turned out to be a blatant case of false advertising. The Mainspring Watch Winder and CCCP watch I received were not only used but looked like they had been through years of wear.

The ordeal didn't stop at the shocking state of the items. The company's response to my complaints was a masterclass in customer disregard. The solutions they offered were not only laughably inadequate but also completely ignored the logistical and financial burden placed on me, especially as an international customer. It's as if the inconvenience caused by their misrepresentation was my burden to bear, not theirs.

The company's refusal to provide a fair and reasonable resolution, including covering the direct return shipping costs from overseas, is nothing short of insulting. It's apparent that Ashford.com is more concerned with evading responsibility than rectifying their glaring mistakes.

I implore potential buyers to steer clear of Ashford.com. Their lack of integrity in product representation and their dismissive customer service approach is a red flag you can't ignore. Don't be swayed by the facade of luxury and quality they try to sell; my experience is a testament to the reality behind their glossy exterior. A company that fails to respect and value its customers does not deserve your business!

Service
Value
Shipping
Returns
Quality

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Gain trust and grow your business with customer reviews.

From the business

Shop luxury watches for men and women at Ashford.com. All high end watches are listed with discount pricing and come with a 2 yr. Warranty and FREE shipping!

Business Highlights

  • Luxury Discounted Watches
  • Luxury Discounted Jewelry
  • Luxury Discounted Sunglasses

Business History

We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!
Although Ashford.com has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Company Representative

Thumbnail of user ashfordw1
Ashford W.
Customer Service Manager
Typically responds within 12 days

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