• WowAfrican

WowAfrican

Overview

WowAfrican has a rating of 2 stars from 66 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about WowAfrican most frequently mention customer service, full lace, and virgin hair problems. WowAfrican ranks 184th among Hair Extensions sites.

  • Service
    12
  • Value
    12
  • Shipping
    12
  • Returns
    11
  • Quality
    11

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
3
15
See all photos

What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • I saw the YouTube video and the hair looked gorgeous.
  • More like wow another China wig store that think Black people are stupid so they exploit us.
How would you rate WowAfrican?
Top Positive Review

“Update review: Good quality hair”

GRISELIS M.
12/21/19

As a first time buyer I'm satisfied with the wig. Maybe too much hair density for my head size. But overall good. I'm buying another one soon. Good customer service.

Top Critical Review

“They won't add my review to their site”

Anne W.
11/2/23

I originally submitted a review to their site, but they haven't approved/posted it and it's been weeks. Beware that they pick and choose which reviews to show. I ordered a reddish-brown body wave HD wig. The cap construction, lace, and sizing were good. I'd say about 70-80% of the knots were successfully bleached. However, the hair quality is not good enough to justify the price. It is dry, making it prone to frizz and tangling. It also sheds more than any other wig I've had, especially around the edges. Every time I wash it, chunks of hair fall out. I hoped this wig would last a long time, but I feel that its longevity will be short. Overall, I do not recommend this company.

Reviews (66)

Rating

Timeframe

Other

Reviews that mention popular keywords

hair (43) wig (41) customer service (7) 6 months (3)
Thumbnail of user angelh355
1 review
1 helpful vote
February 19th, 2024

I am writing to formally complain and warn other consumers about the subpar quality and deceptive practices of Wow African Wigs. My experience with Wow African has been nothing short of disappointing and frustrating, and I feel compelled to share my story to prevent others from falling victim to their unethical business practices.

After reading numerous negative reviews on platforms such as the Better Business Bureau and Trustpilot, I decided to reach out to Wow African before I even received the wig I had ordered. Despite not providing a specific reason at that time, I informed them that I would be returning the unit. However, upon receiving the wig, I was initially impressed by its beauty and considered keeping it.

Unfortunately, my initial positive impression quickly turned sour when I discovered significant issues with the wig. Despite the description stating that the knots were bleached, I found that only the parting area was bleached on the 13x4 unit. Furthermore, within just two weeks of wearing the wig, the hair went from soft and manageable to matted and shedding excessively, resembling wool rather than quality human hair.

As a result of these issues, I can no longer wear the wig as it looks unkempt and unmanageable. Throughout my interactions with Wow African, I experienced attempts at gaslighting and poor customer service, leading me to seek a refund through Afterpay, which unfortunately was denied.

I urge other consumers to be cautious and avoid purchasing from Wow African. The glowing reviews from influencers on platforms like YouTube, Instagram, and TikTok are misleading and do not reflect the poor quality and deceptive practices of this company. Save yourself the money, time, and frustration by steering clear of Wow African.

I have attached some of the email correspondences between Wow African and myself to provide further context to my complaint. I hope that by sharing my experience, I can help prevent others from being misled and disappointed by this company.

Tip for consumers:
All of the reviews on wowafrican.com are fake, all of the influencers are getting paid to provide false advertisement. Do NOT buy from wowafrica.com

Products used:
Wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user maksa5
1 review
4 helpful votes
September 5th, 2023

I wish I could give this company 0 stars. They sent me TRASH HAIR. Used it once and the hair in the front came out in CLUMPS. 354 USD gone down the drain. That's what I get for believing the sponsored reviews. I tried to get a refund through paypal and they asked me to send back the wig (I have to pay for shipping) in the same condition as it was when I received it. OBVIOUSLY IT'S NOT IN THE SAME CONDITION AS THE HAIR SHEDS LIKE CRAZY AND CAME OUT IN CLUMPS WHEN BRUSHING THROUGH IT. I'm so sick of these wig companies scamming people. I refuse to buy another wig. I'll just rock braids and my own natural hair from now on. I'll never make that mistake again. PLEASE, PLEASE DO NOT, I REPEAT, DO NO SPEND YOUR HARD EARNED MONEY ON THIS COMPANY'S "HUMAN HAIR." They are scammers and liars and they know full well that they're not selling 100% human hair as advertised. Wowafrican, I know y'all are gonna ask me for the transaction number so here it is: **************947.

I'm going to tell my cousin who has over 300k followers on IG to post about this experience. People need to know that your company is an absolute scam. I'll do my best to make sure that everyone I know avoids your company like the plague.

THEY ALSO DELETED OR UNCLAIMED THEIR PREVIOUS TRUSTPILOT PAGE BECAUSE OF ALL OF THE NEGATIVE REVIEWS. TRASH COMPANY. AVOID!

Products used:
Wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user dianes1182
1 review
17 helpful votes
February 5th, 2021

I ordered a wig with bleached knots and received one with half orange and half unbleached knots. Customer service was rude and unhelpful and I ended up paying a fee to return it. They also do not post negative reviews on their site.

Tip for consumers:
Don't!

Products used:
13X6in Thick Density Silky Straight Lace Front Human Virgin Wig[HW01]

Service
Value
Shipping
Returns
Quality
Thumbnail of user deeg140
1 review
5 helpful votes
December 8th, 2021
Verified purchase

Do not order from them. EXPENSIVE but poor quality. My wig is matted/sheds so bad! They don't care!

Tip for consumers:
Don’t waste your money

Products used:
Human hair wig

Service
Value
Shipping
Returns
Quality
Thumbnail of user trisses
1 review
26 helpful votes
December 10th, 2020

I received my wig very quickly as usual and the quality of the hair was decent but as soon as I tried to fit the wig on my hairline, the lace on the left side ripped down the side! I immediately contacted customer service and while they were kind at first, it soon because clear that I wasn't going to get any kind of replacement or refund. I even sent pictures and a video as requested. I was told to try and cut the lace to make the sides more even. But when I did that, it took off more lace than I wanted and the wig was even more useless! I went back and forth emailing with them and was only told to try and fix the problem myself. I was told to "send a picture after you repair it" so they could potentially "ask the production company for a solution". The problem is the production! I would be happy with a replacement wig but I couldn't even get that. I basically paid for a wig I can't use and customer service was a joke. I've had good experiences with this company in the past but this experience has soured me on them for good.

Thumbnail of user sashaj15
1 review
25 helpful votes
May 13th, 2018

I ordered my wig in the beginning of April (it has now been a month and a half.) When I was ordering the wig it did say 30 days for customizing but at this point it's just been way too long. I emailed them and they said it would be ready on June 6. Thats nearly two complete months to make a wig? Really? That doesn't even include shipping times. I wanted to wear the wig for a family event and its not going to be ready in time because this company is so slow

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Sasha, so sorry to hear that. Bec our factory didn't work on weekends, the 30 days is working days. Since the wig is made by hand. To make sure hair quality, it needs to take more time to process. Hope you understand that. Could you pls tell me your order No.? We will check the shipping date for you and reply you by email later :)

Thumbnail of user taneshad2
1 review
13 helpful votes
September 20th, 2020

I prefer silky straight hair and I purchased there reasonably priced Indian hair and it tangles and sheds terribly. I bought there premium Brazilian silky straight hair and while it's much better quality, for the high price, the amount of hair on the weft is despicable (what I mean is if you normally need 4 packs for a full sew in, you'll need at least 6 packs of their premium hair... it gets expensive). I used to purchase from them all the time in 2016/2017 but there prices have skyrocketed while there products are worse than before.

Thumbnail of user kiarram
1 review
23 helpful votes
July 5th, 2018

I ordered a full lace curly wig, it did come on time, but the carrier put it on top of my back porch table (and I live in a townhouse where there all evil people) so someone stole my hair. I called the delivery service, and they confirmed delivery, and when I spoke with Wow African they basically just didn't care. I asked for a replacement, I didn't even want the money back, but they wouldn't refund or send a replacement. I wasted $287 and some change with this rip off company, and will never order from them again.

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Kiarra, so sorry to hear that. We confirmed with DHL service. They tried to find your package. But it fails. DHL service told us that you authorized the package left somewhere. Bec of this authorization, DHL refused to claim for the package. We are always investigating with DHL service and try our best to find the package, Could you pls check your house again? We will confirm with DHL again and reply you by email later.

Thumbnail of user ff38
1 review
30 helpful votes
April 30th, 2019

Ordered and paid for the 150% Density 360 Lace Wig Natural Wave Brazilian Virgin Hair TLW23 total price was $346.00. After waiting for about a month without receiving my purchase, I wrote to the service desk inquiring about the purchase. I did receive responses from supposedly representative but with the responses I became more furious because their replies did not make a lot of sense. They told me that they needed to call me to verify the purchase since it was a big order. This was my first red flag! Then I sent them another email and I received an reply stating that she is on vacation on a beach until a certain date and then she would reply. This was a red flag! Needless to say the replies that were sent back to me were totally unprofessional with misspelled word and very bad grammar. Needless to say, I never received my order

Tip for consumers:
Be Careful!!

Products used:
none

Service
Value
Shipping
Returns
Quality
Thumbnail of user kevinas1
1 review
21 helpful votes
September 12th, 2017

WowTerribleCompany is what it should be called. Ordered from this company 2 months ago and no hair; like I never witnessed or heard of something like that in my life. First time ordering & last time. Terrible customer service! Just uh! Lost interest in receiving the hair and wanted a refund. So filed dispute on PayPal. The end

Thumbnail of user jessicam967
1 review
16 helpful votes
September 26th, 2019

I'm so disappointed in this place! I waited a long time for customer service and it seemed like only 3 people work in this office. After I waited a long time, it seemed like the lady didn't want to help me! I believe her name is Bee and another girl with short hair! When I got into the office room, they had dirty and dusty wigs on display. The two told me that It's by appointment only and that I could only try on three wigs. They made me feel uncomfortable and limited! After I tried on two wigs that I picked I told them that I wanted a natural look and my natural hair texture is wavy. They gave me an Afro and told me it looks more natural but it's not good hair. How insulting! I'm never going back!

Service
Value
Shipping
Returns
Quality
Thumbnail of user mariep124
1 review
14 helpful votes
November 28th, 2018

I want to return the wig because the front hair of the wig is too fine. They say i dye it and i didn't after sending the pictures requested by them. And i ask for the return address they give me a China address which cost a lot to send the wig back to them. And i know in my head i purchase from USA not China.
When i'm going to return it, while i'm in the post office, i'll make a video of the wig because i don't trust them be careful with this compagny

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Marie, so sorry to hear that you aren't satisfied with the wig. For the wig, if you didn't use it, we can arrange to return for you. Once we receive the returning package, we will arrange to refund to you ASAP. Pls don't worry it. May I know your order No.? We will check it and reply you in a timely manner.

Thumbnail of user lamonab
1 review
42 helpful votes
January 23rd, 2017

Wow African right. More like wow another China wig store that think Black people are stupid so they exploit us. Then they have these girls online that receive different wigs you'll ever get! They give these cool reviews based on what they sent them. Is there such a thing as 0 stars?

Thumbnail of user riceh6
1 review
18 helpful votes
April 18th, 2018

I ordered 360 FRONTAL WIG 180% DENSITY CURLY BRAZILIAN VIRGIN HAIR [TLW06] and from the jump the ends of the hair lost its curls. The straight hair might be nice from this company, but to pay $273 for a curly hair wig and the curls started to get loose and straggly from the day 1. Also, I ordered 18inch hair and the bag said 16 inches. It took way too long to arrive, especially knowing that the entire wig wasn't hand made. Come on man! I will NEVER order hair from this company again.

Thumbnail of user melindan110
2 reviews
6 helpful votes
May 7th, 2021

I've worn extensions using a silk based closure for over 10 years. Because of Covid, my regular hair suppliers were closed and not shipping so I was desperately seeking a new hair provider. After some research, I found WOW Africa and decided to give them a shot. I ordered a silk based closure with 2 bundles. I received an all lace closure, and 2 bundles that were not the type of hair I ordered. On top of that, the hair smelled so bad, I literally gagged when handling it. I contacted "customer support" and explained the problems and asked for instructions to return it. I was immediately notified that I'd be charged a bs restocking fee (which I believe is how they really make their money). The rep informed me that I had indeed received a silk based closure, even after I sent pictures that clearly show the closure was all lace. I was advised to wash it which I refused to do knowing that there was no way they'd accept the return if I washed it. SEVERAL back and forth messages later, I finally got the return information I requested. I followed the instructions and mailed it back. ALL OF IT! A few days later, I receive a message informing me that I wouldn't receive a refund because I didn't return the closure. At the time, they were not aware of the fact that I was within driving distance of the return address. I politely volunteered to drive to the address and handle the problem face to face. Soon after, I was informed that the missing item was found and that my refund was being processed. These people are shady and should not be trusted. The quality of hair was a joke. BEWARE!

Tip for consumers:
Buyer beware!

Products used:
Bought hair extensions. Returned order.

Service
Value
Shipping
Returns
Quality
Thumbnail of user shymirac
1 review
7 helpful votes
June 17th, 2017

Ive bn waiting on my order since 5/19/19. I try tracking it online, that $#*! isn't helpful at all, always says pending or something. Try calling the 1800 number given no one ever answers and it just hangs up after so many rings. I will definitely spread the word about how fraud y'all are!

Thumbnail of user shameekad
1 review
20 helpful votes
February 10th, 2017

I purchase the following unit after watching LovelyBryana on Youtube-360 FRONTAL WIG 180% DENSITY NATURAL WAVE BRAZILIAN VIRGIN HAIR [TLW03]

The wig shed, smelled, the hair on the frontal was not the same hair in back. The unit was disgusting. I am starting a new instagram to expose companies like this that send hair to gurus with the intentions of gaining purchasers just to rip us off. Check me out on Instagram virginhair_hitormiss to send and see REAL hair reviews!

Service
Value
Shipping
Returns
Quality
Thumbnail of user simob1
1 review
11 helpful votes
April 12th, 2017

I bought a full lace wig two weeks ago (120% density, indian remy hair, in theory.). I had to bleach the knots and al the beginning I was quite happy, bus the hair was sooo thin. I washed the wig carefully... the result?! RASTA! ABSOLUTELY BAD QUALITY! Such a bad company! Don't throw away your money! So disappointed

Thumbnail of user diac16
1 review
12 helpful votes
October 21st, 2016

I purchased a lace wig from this wow africa company and the hair was not as pictured on their website site. I Immediately returned the product, the representative Davina, requested not to add tracking on the return product. It's has now been over two months and they claim they never recieved my return package. Just a bunch of scammers that think Americans are stupid. When I send follow up emails pertaining to the return and my refund they claim to allow the package more time. Please people do not order from Wow africa!

Thumbnail of user shaniceg3
4 reviews
23 helpful votes
August 26th, 2018

I needed a wig for my birthday and decided to buy a wig from Wow African after watching their reviews on YouTube. What upset me is some of these YouTube gurus get better wigs than they send to the actual paying customers.

The Wow African wigs are good quality up until you wash them. I think they put something in them to make them appear silky and soft. After washing my wig it started to show its ugliness! Lesson learnt I started buying wigs from different companies and washing them too and realised a lot of these chinese vendors are putting something in the hair to make them appear silky. I ended up trying that moramode UK and first thing I did was wash the wig and it was still soft and shiny but thought let me wait 3 weeks so it can show itself but no it held up very well. I am happy with her wigs and at least I know if I buy one it will last. As I've had this one for 6 months.

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Shanice, so sorry for the whole inconvenience to you. May I know your order No.? We will check it in time and reply you by the email ASAP.

Thumbnail of user fayes26
2 reviews
9 helpful votes
June 6th, 2017

I didn't read the reviews before ordering. Kicking myself in the butt. I have been waiting for about 3 wks now. That's when I decided to check reviews to see if anyone else had waited so long. Now that I know it's coming from China I understand the looking delay. However, it seems the lengthy delivery time will be there least of my worries.

Thumbnail of user dorad11
1 review
5 helpful votes
July 6th, 2017

Bought 3 pieces of curly hair with a closure. It is supposed to be a closure of 16inch, 1 bundle of 18 and two of 20 but they all have different lenght all together but in a misleading package showing the right length. Their customer service is very poor with no attention to details. The hair is very expensive yet very poor quality. I cannot stress enough. Do not order from them. I would give a negative star if I could.

Thumbnail of user nicolew65
1 review
14 helpful votes
February 21st, 2016

OMG! I have never been so disappointed with a lying company. Wowafrican sucks big time and they do not stand by their product. This hair was awful. I bought 4 bundles for myou daughter and me. Her Christmas gift and not even a month later it was a matted tangled mess! I paid GOOD money for this hair! Buy at your own risk! Unless you just have money to throw away!

Thumbnail of user deer65
1 review
12 helpful votes
November 26th, 2017

Still awaiting TWO custom wigs that I ordered at the beginning of September! Several emails back and forth, then I stupidly ordered another, in their sale - which they said they had in stock (needed a wig desperately!). They are now saying I cannot have it as I have had to open a claim through Paypal for the other wigs!
They are trying to blackmail me by saying unless I close the claim theyll be keeping my money!
PLEASE DO NOT BUY FROM THESE PEOPKE! Nothing but fraudsters!

Thumbnail of user seanw28
sean w. – WowAfrican Rep

Hi Dee, so sorry to hear that. Could you pls tell me your order No.? We could check it first. If there is delay for your order, we could arrange to full refund for you. Pls don't worry it.

Thumbnail of user seriouss
1 review
10 helpful votes
May 28th, 2017

Your first unit may be a good value, but any orders thereafter will be junk, fake hair-blends. They will respond with sympathetic messages that suggest they're willing to fulfill your requests, but to no avail. Stay clear of this business!

Sitejabber for Business

Gain trust and grow your business with customer reviews.

From the business

WowAfrican.com is Professional Hair Beauty online store.
WowAfrican.com specialize in virgin hair, especially brazilian virgin hair, peruvian virgin hair and Indian Virgin hair (including virgin human hair weave, clips in hair extensions, Lace closure and lace wigs, ect.)
Why choose us?
-Over 15 years experienced manufacturer (OME FACTORY) & Competitive Price & Great Service
-100% real human hair, No shedding & No tangles & No Synthetic or Animal hair mixed.
-Free shipping worldwide for over 89$ orders (DHL, FEDEX, UPS)
-Custom order accepted for All the hair extensions & Lace wigs.

Business History

Brands OEM for 15 Years, millions of customers all over the world

Company Representative

Thumbnail of user seanw28
sean w.
Typically does not respond to reviews

How do I know I can trust these reviews about WowAfrican?

  • Sitejabber’s sole mission is to increase online transparency for buyers and businesses
  • Sitejabber has helped over 200M buyers make better purchasing decisions online
  • Suspicious reviews are flagged by our algorithms, moderators, and community members
Have a question about WowAfrican?