• Ulta

Ulta

Is this your business?

Is this your business?

Claim your listing for free to respond to reviews, update your profile and manage your listing.

Claim Your Business
Is this your business?

Overview

Ulta has a rating of 2.92 stars from 568 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 18th among Skin Care sites.

  • Service
    105
  • Value
    89
  • Shipping
    85
  • Returns
    70
  • Quality
    78
Positive reviews (last 12 months): 28.6%
Positive
10
Neutral
1
Negative
24
39
See all photos

What reviewers want you to know

Positive highlights

  • I am never disappointed by the prices of the amazing cosmetics and I absolutely love their customer service in stores.

Critical highlights

  • Sales associate at the register insisted she could not process the return without a phone number.
How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Package arrived EMPTY”

Joslyn B.
12/24/23

I ordered the intense prada paradox perfume $92.01 with the promo code. I rushed home with a notification of delivery, only to open the package and its empty. Nothing but a return shipping label. Examining the bubble package it had been cut under a flap and re-taped. Either somebody from the warehouse never packaged it or somebody in transit stole it! Ulta customer service was no help. How do you find a missing item and the tracking number shows delivered? Run tapes back in the warehouse? I feel scammed. Out of money. My Christmas present to myself is stolen. Im not rich. I work hard for my money just to have someone steal from me.

Reviews (568)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (141) phone number (6)
Thumbnail of user linettev1
1 review
0 helpful votes
January 12th, 2024

The service is outstanding which is kind of shocking considering the price (it's a lot of money to me but these days I am often made to feel like I'm cheap when I'm just someone with no extra money so this a huge splurge and she didn't treat me like it was no biggie..

Service
Value
Shipping
Returns
Quality
Thumbnail of user jamesp5155
1 review
0 helpful votes
October 28th, 2023

I really loved using this service. It is really comfortable and understandable. I ve encountered a few lags during my visits but I guess it happens from time to time

Service
Value
Thumbnail of user sagec22
1 review
0 helpful votes
May 22nd, 2023

Ulta has a rating of 3.27 stars from 540 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Ulta most frequently mention high end, beauty products, and rewards program. Ulta ranks 13th among Skin Care sites.

Service
Value
Shipping
Returns
Quality
Thumbnail of user damionw13
1 review
0 helpful votes
April 27th, 2022

It's beautiful, looks well made, had no unpleasant odor.
The complainant is towards FedEx. I stayed home to wait for the delivery, they didn't even ring the doorbell and I found out that it was delivered from the email notification. It was a rainy day and the carpet was left at the far end of the porch when it would have been very easy to leave it completely sheltered from the rain. So thumbs down for FedEx.
Luckily the carpet was packed very well, keeping it dry..

Thumbnail of user shelbis1
3 reviews
12 helpful votes
January 16th, 2017

I have been shopping through Ulta for years and I have to say I love this company! They always have great specials and promotional offers, their products are satisfactory and I have yet to have an issue with costomer service. Give or take, there are some pricier products but you will have that anywhere, if you are looking to save money and really gain your money's worth, you've come to the right place!
TIP: Join the Ulta Rewards Program for all of the extra perks of being an Ulta fan (;

Thumbnail of user cosmol4
2 reviews
0 helpful votes
May 4th, 2021

It's perfectly safe, I've purchased online a few times with no problems! Usually if it's a big company like that, it's fine. The only time you need to second guess a purchase is if it's from a sketchy website based in China.

Thumbnail of user heatherh1031
36 reviews
21 helpful votes
November 1st, 2021

I love Ulta! The only reason I took a star off is because there are some high end brands that they just don't carry. Things like Gucci for example. Their rewards/points system is awesome, perhaps better than Sephora's however they don't include samples/free promo items like Sephora either. Their customer service is definitely better than Sephora's and they're much easier to get in touch with. If you're looking for great makeup/haircare- general beauty supplies, I recommend Ulta. If however you're looking for more high end, you're best bet is they brands website or Sephora.

Tip for consumers:
The coupon codes you're sent are usually not very beneficial as they only apply to Ulta's brand not anything else

Products used:
I have purchased quite a bit of cosmetic products, beauty tools, and even hair care.

Service
Value
Shipping
Returns
Quality
Thumbnail of user emilyj53
11 reviews
11 helpful votes
April 6th, 2021

I enjoy shopping at Ulta.com. I live in Manhattan where the local Ulta is always crowded, has long lines, and frequently runs out of product. I've actually placed a few orders from my phone while in the store. I am always able to find what I need on site without hassle, and to compare products without the overwhelm of the store. It there is something that I want right away I can order online and pick it up in store. Otherwise it arrives in 3 to 5 days, always will free shipping. If I don't like what I purchased online, Ulta lets me return it to the store.

The only downside for Ulta (in store and online) is that the product line selection is somewhat limited. For instance, I went to purchase setting lotion recently and they simply don't carry the product. They also don't carry Brazilian Keratin products.

Tip for consumers:
There is always a coupon available somewhere.

Products used:
Mostly hair products and to a lesser degree, cosmetics.

Service
Value
Shipping
Returns
Quality
Thumbnail of user hafidzw
4 reviews
3 helpful votes
June 3rd, 2019

All beauty products have different variants, maybe this is one product that needs to be tried, and the prices offered are not too expensive

Thumbnail of user katherineb58
2 reviews
66 helpful votes
March 6th, 2018

I love shopping in their physical stores, my only wish would be that they would work on their pricing especially items such as high end perfumes, which if you search online you can always find 10-20% lower. I'm not sure if they price match but I intend to try next time and find out. The employees who work there are extremely helpful.

Service
Value
Quality
Thumbnail of user hanas19
2 reviews
0 helpful votes
May 14th, 2019

It as a wide variety if make ups. I personally collects and try make ups for the first time and this site helps me to reach my goals in life, to become a makeup artist.

Thumbnail of user natalyw
3 reviews
0 helpful votes
August 8th, 2019

I love buying my makeup kits over here the formula and the quality of the products is way too awesome and these products last for so long, the skin care products are also amazing I truly recommend Ulta

Thumbnail of user chellneyh
4 reviews
14 helpful votes
April 19th, 2017

Love Ulta but it screams lack of corporate support to me!
I have a huge background in corporate sales, product research, and customer service... and shorting your on-floor sales staff is a recipe for disaster. When the customer walks in and there is no one to help them, eventually it will catch up to you. Your floor staff needs to be focusing on helping the customer, not restocking or straightening, because they don't have enough help to do it! Everyone is stretched too thin!

Thumbnail of user robertc1288
6 reviews
24 helpful votes
April 9th, 2019

Been getting my manly products from Ulta for months now. From the site to shipment, everything was okay. Delivery was fast. :) Nothing to complain.

Thumbnail of user jaimeb125
4 reviews
1 helpful vote
April 9th, 2021

Waaooo! So many different brands are available at ultra beauty website. I really liked this site provides high quality cosmetics, skin care, fragrances and so many products at very reasonable cost. Offers some great deals and discounts along with some freebies. Some of amazing beauty tips, tricks and blogs are also included. So i am happy with ultra beauty.

Thumbnail of user davida851
2 reviews
4 helpful votes
May 7th, 2019

This product is indeed worth giving a 5 star for, I will in a short while order for it in my country.

Thumbnail of user cooperr1
3 reviews
0 helpful votes
March 22nd, 2019

I got amazing products of Ulta last week. I always use and recommend their products to my close ones. Best thing about them you always get product of your own choice without any trouble.

Thumbnail of user michellet156
12 reviews
18 helpful votes
December 21st, 2018

Ulta has something for everyone. Quality makeup and skin care in a range of pricing, so everyone can afford. They always have specials and I'm never disappointed. Great Customer Service as well.

Thumbnail of user elsab7
2 reviews
9 helpful votes
May 23rd, 2017

I like ulta for being an all-in-one kind of marketplace. Every time I need to get a new lip product (yes, I'm obsessed with lipstick) I go on this website. The variety of brands and prices for them are great for me. One thing is a little problem is that when I'm browsing the website I can't stop and often order too much. Overall would really recommend.

Thumbnail of user greenq1
3 reviews
16 helpful votes
July 21st, 2017

When items are on sale, it's usually a good deal. BOGOs and buy one get one half off is great. Especially if they are items I use frequently, or are expensive at the regular prices. It's a hit or a miss with packaging. Mostly not enough bubble wrap is wrapped around products in glass containers and makeup palettes. The only thing that saves serious breakage of stuff, is because my orders were put in little shipping boxes, so the items I ordered did not have much round to be bouncing around the sides of the boxes.

Service
Value
Shipping
Quality
Thumbnail of user jennifers1066
5 reviews
0 helpful votes
October 18th, 2019

I love shopping with Ulta! They always have some sale happening so I wait to buy items once they go on sale and the items always ship really quickly

Thumbnail of user elliem64
4 reviews
1 helpful vote
June 3rd, 2019

Rates from this site tend to be heavy for my wallet but I seem not to have a choice. This site has fantastic goodies and even better service. Customer service is well knowledgeable and helpful. Thumbs up

Thumbnail of user mireilles1
5 reviews
1 helpful vote
August 23rd, 2019

An extremely good product, very essential to me, I recommend this to anyone and everyone and also to your entire family. It's the best you can get.

Thumbnail of user blinkinc
1 review
1 helpful vote
July 28th, 2022

I have Ordered for Kylie's lip kits about couple of weeks ago and I have got them timely. Really it has a great experiences. Their packaging system is excellent and lucrative.

Service
Value
Shipping
Returns
Quality
Thumbnail of user ryanc425
2 reviews
1 helpful vote
March 10th, 2019

Ulta is providing very good products and I have been shopping at Ulta from the start. I always recommend theri products to my friends and family. Sometimes their delivery services are slow but worth waiting for.

Service
Value
Shipping
Returns
Quality

Sitejabber for Business

Gain trust and grow your business with customer reviews.

About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

How do I know I can trust these reviews about Ulta?

  • Sitejabber’s sole mission is to increase online transparency for buyers and businesses
  • Sitejabber has helped over 200M buyers make better purchasing decisions online
  • Suspicious reviews are flagged by our algorithms, moderators, and community members
Have a question about Ulta?

Is this your business?

Claim your listing for free to respond to reviews, update your profile and manage your listing.

Claim Your Business