It started when I stumbled upon his article that rambles on and on about the difference between "unredeemably" and "irredeemable," words that are allegedly often mixed up. Being that one is an adverb and the other is an adjective, the entire article was doomed to foolishness before the end of its first sentence. The author, oblivious to his false premise, is blissfully unrestrained by rules or convention. It might be laughable if not so disconcerting. His pedantic rant includes endless bad example sentences, exhausting strain to sound academic while paradoxically doing so through elementary-school level prose, presumes to present practice exercises and a teaching guide. Intrigued or stunned by the horribly written and factually wrong nonsesne, I was driven to learn more about this Content Authority, which is staffed by a global army of crack writers who have provided brand-defining content to "thousands of entrepreneurs" worldwide. Wow, I thought, I may have missed my calling... If thesupermodelauthority.com is available, I can become the president and CEO overnight, leading the world's premier band of supermodels, redefining the face of fashion for millions of designers in every corner of the galaxy.