• PrimeStyle

2021 CUSTOMER CHOICE AWARD

PrimeStyle

Overview

PrimeStyle has a rating of 4.54 stars from 366 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry, and engagement ring. PrimeStyle ranks 6th among Diamond sites.

  • Service
    13
  • Value
    14
  • Shipping
    13
  • Quality
    13
45
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What reviewers want you to know

Positive highlights

  • Thank you very much prime style for the excellent customer service and the time you put in to my order!
  • If you're in New Zealand and looking to save some money on diamond jewelry you could do worse than check this site out.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate PrimeStyle?
Top Positive Review

“Gorgeous Ring - Beautiful Price!”

Pamela L.
6/9/21

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

Top Critical Review

“Poor quality”

Lynn J.
11/26/22

My husband bought me an anniversary ring in 2016 it was platinum. The band bent and I sent it back twice. The third time it happened I had it reset into 14k white gold in 2017. In 2019 a diamond fell out I sent it in and paid to have it repaired in 2020 a diamond fell out on the Sam side I sent it in and paid for the repair in December of 2021 the same diamond fell out I sent it in again and paid for the repair I wore it twice and it fell out again this time I sent it in and wasn't charged for the repair they have not put the correct size diamond in so there is a gap between the diamond and the center diamond. I spoke to David and he assures me it was inspected and reinforced but I am afraid to wear it because I am afraid the diamond will fall out again so I have a ring I am afraid to wear.

Reviews (366)

Rating

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Reviews that mention popular keywords

customer service (90) diamond jewelry (60) customer support (19) jewelry store (31)
Thumbnail of user jermainet1
1 review
15 helpful votes
March 11th, 2014

One issue I had with this company was longer than quoted delivery time by almost a week, but apart from that generally a good experience. The customer service is very helpful, their prices are good and the quality of the merchandise impeccable. If it hadn't been for that poor delivery I would've rated this company – primestyle – the maximum, but that really annoyed me so I can't.

Thumbnail of user bryanr16
1 review
19 helpful votes
May 25th, 2014

This is the first time I used this particular company, and actually – it was the first time I have used an Internet-based company to buy anything from, but I was a little bit of a hole financially, and really needed to find some inexpensive diamond jewelry. Fact is – my daughter was getting married and the wedding was something extraordinary. She had 12 bridesmaids, and I needed to find 12 diamond and ruby bracelets as presents for all the bridesmaids. Now, under normal circumstances, finding $60,000 for bridesmaids gifts should not of been too difficult but – as many of you probably know – the markets have been up and down for some time and we were going through a down phase. So, basically I didn't have a full budget and certainly couldn't find $60,000. Having spent some time doing research I discovered the company primestyle. I found exactly what I needed and managed to find the 12 bracelets for just under $15,000. That is not to say there is anything wrong with the bracelets – they were just considerably less expensive than I would've had to pay if I'd gone through a normal retail outlet. I mean I basically saved three quarters of the cost by going direct to a manufacturer instead of through a retailer. Of course, money is not the only consideration when you are buying something like this, and I was very happy with the quality of customer service. I guess it was unreasonable to expect them to have 12 identical bracelets in stock at the same time, and the simple fact is – they didn't. But they did manage to order them and have them made for me within my time frame. The bracelets were perfect, and all exactly the same – which, if you've ever done anything like this you realize how important it is to prevent the bridesmaids from arguing amongst themselves as to who is or isn't the favorite, but I didn't have to worry about that because primestyle did exactly as I wanted and provided me with 12 identical bracelets. I can definitely recommend this company, because I don't think it would've been possible to managed to do what they did at any other company without spending at least three times the price. I'm very grateful to the customer service rep who talked me through procedure to get what I needed. And I managed to get through the entire wedding without ending up to my eyeballs in debt because if I hadn't found primestyle, I would almost certainly be another $45,000 out-of-pocket. Still – that's life, and it always seems that the most demanding financial situations come at the most important times – like your only daughter's wedding and that's what people like primestyle are in business for. I'm very grateful to them and happy I managed to find them on the Internet. No doubt the rest of their products are equally good value for money, although I can only personally speak about bracelets. Thank you very very much!

Thumbnail of user jennifera18
1 review
14 helpful votes
July 15th, 2013

Few days ago, I booked a wedding set made of white gold embedded with diamonds. Primestyle charged my credit card $814.99. It did not bother me because I ordered what I wanted. But what was delivered to me was not something I ordered. It totally pissed me off.

I immediately contacted the Primestyle team. They apologized and ask to return the wedding set. And in exchange they sent me the item I ordered along with a complimentary gift. I appreciate their efforts and quick and timely response to the issue.

Thumbnail of user johanc11
1 review
22 helpful votes
May 27th, 2014

Great service, low prices, sloppy delivery system. I guess you can't make too many complaints about the poor ordering system when the prices are this low. I don't know what happened to my order exactly but it was almost a week late. Fortunately I had ordered plenty of time, and I suggest that if you use these guys you do the same if my delivery experience is anything to go by. Having said that when I found him with a problem they take care of the matter straightaway, and when the ring arrived, the quality and price was perfect so – you can't have everything I suppose. I still recommend them, just make sure you order in plenty of time.

Thumbnail of user anam37
1 review
16 helpful votes
February 16th, 2014

Not sure I can give primestyle a five-star review, because I think the quality of the diamond I ordered is slightly below what I thought I'd purchased. Having said that the overall experience was very good, and I would recommend them with the proviso that you make sure you do your research before hand, because diamond quality is such a difficult concept to get a grip on. I think the customer service and general price discount was good enough to outweigh the slight drop in quality of the diamond, so I can still give them a good review. Just not the Max. Four stars is the best I can go for.

Thumbnail of user karenw1830
1 review
0 helpful votes
June 17th, 2021

We ordered my wedding set from these people in WHITE GOLD. It came in and I took it immediately to my jeweler. It was rhodium plated over YELLOW gold and I've had to have it re-plated every other year because it starts looking VERY yellow.

Products used:
3K of a diamond wedding set!

Service
Value
Shipping
Thumbnail of user helenar
1 review
1 helpful vote
July 2nd, 2013

I bought a matching wedding set from Primestyle for my wedding as the rings looked really great online. When we finally received the wedding set, we were shocked that we received a completely different design, and we were quick to call them up. They admitted their mistake and replaced the product within 5 working days. Luckily, we still had good amount of time for the event and they were also quick on fixing the mistake. So the next set of rings was perfect and exactly how we wanted. Overall, it was an above-average experience and I would be happy to shop from them again. Thanks Primestyle for prompt.

Thumbnail of user mirelab
1 review
11 helpful votes
November 18th, 2014

My partner purchased a ring from primestyle just last week.
I am so proud of the decision he made. The rings gorgeous with only 2 small faults. He said that the service was very good however the shipping was quite delayed.
He had wanted to propose to me on my birthday but instead of taking 5 days it took more like 10 :( im happy either way but he's a little disappointed.
Thanks primestyle for being there saving my partner a whole lot of cash.
I LOVE THE RING

Thumbnail of user carolt13
1 review
1 helpful vote
June 12th, 2013

Just check the awesome wedding sets and bridal sets at Prime Style because I have never been to such a well organized, functional site ever. The site loads incredibly fast even with the images- definitely they use higher high bandwidth! Each piece of jewelry has been supplied with multiple images from different angles so that looking at them is akin to holding them in your hand! It is a long time since I have shopping online, but such secure encryption, such seamless navigation experience, such transparent policies and such prices are simply unbeatable.
I have gone through their return policies, and I did not get even one catch in their document. Indeed there arrives certain times when one needs exchange, for example, my ring did not fit my finger properly, and in that case there is no chance of duplicity. Within thirty days of receiving it if you plan to return you can do it conveniently. If you want to do some amendments in your jewelry like up-gradation or something else, they will do it.
To get added discounts collect some coupon codes. I had collected coupon code PS109, and I got some more discount on my bridal diamond set. If you are planning to buy diamond of worth $500 and above, you can avail some of the coupon codes that they issue. Moreover, their customer support service is really commendable as all the executives are friendly, well-informed and eager to solve all the queries. Such a customer caring site must be rated at nothing less than five stars!

Thumbnail of user waylonh
1 review
8 helpful votes
May 20th, 2012

My wedding was coming up and I wanted to surprise my fiancé with a three stone pendant that she can wear the day of the wedding. She said she was having trouble finding a necklace that looked good with her dress and I think that I stumbled on to the perfect one. I ordered it just a little larger than I was actually going to but I’m glad I did. The diamonds were the perfect size and it looked absolutely gorgeous on her with her dress. We are very grateful for everything.

Thumbnail of user bryanj14
1 review
1 helpful vote
June 26th, 2013

My bad, I choose the wrong ring size. The ring is stunning but doesn’t fit my girl’s hand. I contacted PrimeStyle about it. They were quick to respond and asked me to send it back to them for the size change. Let’s see what happens. I hope they change and deliver it as soon as possible. My girl and I are patiently waiting!

Thumbnail of user simoa
1 review
18 helpful votes
May 14th, 2014

What we ended up buying was just under a carat diamond Princess Wedding set in white gold which we paid under $2000 for. When you consider the recommended retail price was nearly $10,000, that's a saving of almost $8000, which went a long way towards paying for a honeymoon trip. It may sound shallow to think of it like that, but the last thing we wanted to do was start out our married life in financial difficulties. My wife is an orphan so there was no way her family was going to be up to pay for anything, so we needed to find the finances ourselves. You may not notice in your line of work, but money is tight at the moment so saving $8000 was a major coup.

The buying experience was very nice, and they have a very clean ordering system which is clear is exactly what you getting and when you'd likely to get it. We measured our ring sizes, placed the order on a Monday and were pleasantly surprised to get the rings delivered the following Thursday. I imagine this is something that they would usually hold in stock and I know some of the more esoteric arrangements and designs may have to be made to order, but ours was in stock and delivered ASAP.

I think the best thing about buying from an online retailer like this is the fact that you have so much choice, and I know that prime style make the jewelry themselves which is why they can sell it so cheaply compared to other people. We had foregone buying an engagement ring because we'd intended to buy a wedding set with diamonds and this was by far and away the best deal we saw for this type of ring with this quality of diamond. We just got back from a honeymoon in Hawaii and are looking forward to starting the rest of our lives together.

Thumbnail of user davidm649
2 reviews
0 helpful votes
May 28th, 2017

Buy a present for my wife on this site, the ring is beautiful and my wife love it very much. The design is what she likes and we receive it on time. Just to wear it all days enjoying the new present.

Service
Value
Returns
Quality
Thumbnail of user simonj12
1 review
2 helpful votes
July 10th, 2013

I had high expectations since this was my first ever purchase of diamond jewelry online and Primestyle could have done better. Initially there was some error during the order placement, I had to call them to get some help on it. Then, once the order was placed, it was delayed for a couple of business days. So my curiosity to take my yellow gold diamond ring kept growing for nearly a week. Finally I placed a wrong size ring. I had used the ring chart on their website but for my bad luck, I miscalculated it. Anyway, the good part was - I received the ring and they willingly helped me exchange it without any extra shipping charges. So I think it was an okay experience for me. I think I’m going to have to order another jewelry to be able to provide a much positive review. Good luck Primestyle.

Thumbnail of user canej
1 review
13 helpful votes
September 30th, 2015

I bought a diamond 7 stones princess cut ring for our 15 years anniversary gift. Paid $856.99 almost twice the price zales sell it for, she is extremely happy and so as I, I truly recommend anyone to buy from them and save money.

Thumbnail of user violag
1 review
6 helpful votes
November 14th, 2014

I bought a bracelet from Primestyle but wasn’t very happy with the quality. I immediately contacted the manager at Primestyle to see what my options were. I could either upgrade the quality or exchange it for a totally different bracelet. I liked the look of the bracelet, just not the stones. After voicing my concerns and doing a minimal upgrade I have just received the new item. It is not perfect, but it is certainly close to being perfect. Thanks for your help.

Thumbnail of user rubenp6
1 review
1 helpful vote
May 5th, 2013

When I suggested Prime Style for our wedding jewelry, my girlfriend Sara was not much impressed. She wanted to go for the conventional shops, and I knew Primestyle.com offers good discounts. She felt that the lower prices meant lower quality of jewelry. I coaxed her to go for Prime Style, and she was amazed to see the collection. In fact, we could not choose among the gorgeous rings. When we finalized the wedding bands, what I saw was not fitting for me. So, I had to call the customer support. Sara said she wanted to upgrade the diamond stone to 1 carat. Michael from Prime Style support answered us and explained in detail what the process is. He was too friendly and never minded our questions. He told me how to choose the ring sizes in the future to avoid such circumstances. He also said the charges for upgrading the ring, and it was pretty low compared to the other places. We got them mended and sent back to us as faster as they had previously dispatched. It is a highly pleasant experience shopping with Prime Style. The customer support was excellent, and they are too friendly. The rates can be got nowhere, and we are now recommending Prime Style to our friends and family.

Thumbnail of user stuartg11
1 review
3 helpful votes
May 27th, 2014

Man, was I glad I found primestyle when I did. I had just about summoned up the courage to ask my girlfriend to marry me, and spent weeks looking into buying a diamond engagement ring. Unfortunately, most of the information I found was not clear, and when I asked for advice in the jewelry store in my local mall, I was treated like garbage. I think that may have had something to do with the amount of money I had to spend. Or it may be that I just didnt know what I was looking for. Then I came across primestyles education and information pages. I dont know what it was exactly but the way they were written just seemed to make sense to me, when everything else I read before that just seemed to be a blur of complicated sentences that did not fit together. After reading through their education pages, I had a much better idea of what I might need and, most importantly, what I might be able to afford. So I contacted their customer service people through their email contact and was very happy with the response I got. Although I was still a little unsure of exactly what I was looking for, that customer service rep provided me with the rest of the information I needed to make a decision. So I ordered and paid for the ring I had chosen, and waited for the right time to present it to my girlfriend. I took her out to a fancy restaurant, asked the maître d to bring the ring out with dessert, and he did so. The restaurant even gave us a free bottle of champagne. Thank God my girlfriend said yes, as soon as she saw the ring. It is hard to say how much of her answer was based on the ring, but I will always be eternally grateful for the help I received in choosing that ring. I couldnt have done it without Gods blessing and the helpful customer service center at primestyle. I dont usually take the trouble to write reviews like this, but I am so over the moon at the moment I thought it would be a great idea to show my thanks. My fiancé loves her new ring and takes great pleasure in showing it off at work. Now all I need to do is sit back and let her plan the wedding. Thankfully, her father is a forward thinker and already has the money for the wedding laid away, and her two sisters are only too pleased to get involved with the planning. Really if youre having trouble deciding on what diamond ring to buy go check out the education pages on this website. They were a great help to me, and made me much more confident after I had read them.

Thumbnail of user gracied
1 review
1 helpful vote
May 4th, 2013

My first experience with Prime Style was few months back when I was looking for a pair of earrings. I started with shopping a diamond earring for me and had found a pair of diamond studs very attractive. After seeing the diamond stud earrings, my curiosity was arisen for the website and then I decided to look deeply into this site before going for any other shop. I was truly much surprised to see their vast and exquisite collection of diamond jewelry. I found a pair of diamond studs with a 0.6ct stone quite fabulous, and I was quite surprised to see the price. So, I made an order for the same.

But after waiting for 2 days I did not receive the earrings, then on the third day I got a call from Elana. I was happy to be informed by Elana that the earrings were held in the quality test process and after the process is complete they are now going to send it. I received a beautiful packet of the earrings after 3 days, and as I also wanted to check the quality of the earrings I took it to an appraiser and the appraiser also confirmed that the earrings are of good quality. I was so overwhelmed by the quality of earrings that I sent a thank you mail to them. Believe me the site is so trustworthy with respect to the quality of jewelry and the customer service. Thank you Prime Style for making my jewelry shopping experience so exciting!
Out this website.

Thumbnail of user stefanil
1 review
1 helpful vote
May 3rd, 2013

On the recommendation of my friend Angela I visited PrimeStyle website. I found a pair of tennis bracelets quite eye-catchy, and I ordered it. The price was too convincing, so I thought I could check the quality later after I get it. The bracelet reached me in just 3 days, I thought since it was free shipping may take weeks. This delighted me; the bracelet was as exact as the image I saw in the site. I was convinced thoroughly. But, when I tried it on, the fastener was not good. I tried it a few times as it was new. But, it never gave in. I had to call the customer support.

Michael from the customer support answered, and I told the problem, he asked me to send the item back as I had received it. In 2 days, I did as directed and called them up again. Michael assured that the issue would be sorted out. Another 4 business days, I got the bracelet back, mended for free of charge. I was overjoyed. No other online jewelry shop would be so amicable to the customers. I have used my cards for transaction, and none of the times, there was an issue. I really love PrimeStyle. Their attitude of business, customer support and quality of the products are certainly amazing.

Thumbnail of user albertos26
1 review
1 helpful vote
April 27th, 2013

When I and Audrey decided to tie the knot, Audrey wanted to have beautiful diamond wedding bands. She always fancied them. We had enough money to go for the diamond bridal set. However, the problem was we never had time to do shopping together. I am an entrepreneur and need to travel a lot. Audrey is an artist, and she needs to be on her work even on weekends.

We had planned a month long honeymoon, which meant all our weekends are also meant for work. It was then Audrey convinced me to go for Prime Style, a site for diamond jewelry. I was reluctant. But, I was forced to and so I said I would get my ring first and check the purity. I went for Prime Style and was excited to see a ring that looked great. When I saw the price tag I was clearly overjoyed. So, I placed the order immediately. On the 3rd day, the ring reached me. I had to take it to an appraiser on the weekend. He assured that the quality is excellent, and I was delighted that I got more than what I paid for.

So, I asked Audrey to be with me when I placed the order for her bridal set. We got the engagement ring and the wedding bands for the price of one. Then Audrey went for necklaces and earrings. I felt it was easy to choose jewelry this way. I can actually decide on the excellent collections. I placed an order and waited for the products. On the 4th day, we got all the jewelry. What annoyed me was that the earring, a three stoned one, did not have a stone. I called up the customer support and told them all about the problem and again we had only a week left for the wedding. The executive made a note of everything and told me to send the earring right away to them.

The next day, I was told that the earring will be mended for no charges and will reach in another 2 days. But it reached us only on 4th day because the quality check had to be made. It was a perfect set for my wife, and she loved the jewelry. Everyone never seemed to miss the fine jewelry, and we with no second thoughts recommended Prime Style. It was a wonderful experience, low prices, excellent quality, good designs that are something Prime Style reminds me of.

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From the business

Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.

Company Representative

Thumbnail of user thomasd36
David Y.

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