First off - if you scroll by "recent date" all of a sudden in a 8 day period there are about 15 steller reviews of this website, but none of them remotely sound like they even know how to play this game. First off, if you are an acutal person who wrote these glowing reviews you are not very mathematically apt and you may not be smart enough to know that you probobly spent more money to get that bag, then if you went to the store to buy it. Second, my gut tells me, especially by reading how each of these reviews are written, that they are written by the same person... which means, they are written by a company representative.
If you haven't done the math on this already, any time someone bids $. 02, they are actually spending a dollar of their money... so when you see a Gucci bag that was sold for $53 (which i recently saw, and you you think to yourself, "who ever won this just got a steel" you haven't considered that $53 divided by 2 cents actually equals $2,659. So the company made $1525 dollars on a bag that was worth $1,134. They made more then double.
Once you figure out the math, and the fact that you are spending a $1 everytime you bid, with absolutely NO guarantee that you will win ANYTHING, then you have to sit back and consider, who are you actually bidding against?!?! You have no idea, no proof and no guarantee that the person's that you are bidding against are actual people. Reviewing this website in the last week, i have been able to determine that the people who are winning, are actually spending WAY more money on these bags then they are actually worth. Why on gods earth would you spend twice as much on a bag, when you could go to a store and get it for half the amout you are spending on this website. Plus you wouldn't be wasting time sitting in front of a computer for hours. The only explanation here is that the "authomatic bidder" is a logrythem set up by the company to keep bidding against actual bidders. The more they get you to bid, the more money they are making on these items. The longer you stay on, the more money comes their way. Find me someone on there that won, that was actually a "manual bidder". I think you will have a hard time doing that.
This is a gambling site just like the other "bid auction" sites reviewed. You buy packages of "bids" which cost $. 99 each. Each bid you pay. 99 for is worth. 02 (two cents) when bidding for an item. You can sit for hours making individual bids or use electronic automatic bidding. You can not choose the maximum dollar amount you want to bid on an item. You can only stipulate the number of bids the automatic bidder will bid. It is not explained what happens when there are multiple automatic bidders in action. Whose bid goes first, second, last? The last one is the most important one! If you are not in the right que from the beginning you can't possibly win. Of course there are some winners otherwise it would be outright fraud. Legitimate gambling has known odds. "Bid auctions" have very long odds. For every dollar for an item ($. 02 X 50) the cost to the biders is $49.50 (50 X. 99), $10 = $495, $100 = $4950 and so on. If you use 25 bids to get an item it costs you $29.75 in bids, plus the final cost of the item you've "won." The problem is you can not select a maximum DOLLAR amount you want to bid up to. You can only choose the maximum NUMBER of bids you want to make not knowing what dollar amount that is resulting in. Then, since the end of an auction occurs at a random TIME, not a DOLLAR AMOUNT, you don't know when the bidding is ending since every bid in the last 30 seconds of the auction adds 2 minutes to the auction. So the "end" can go on and on just when you think you're jumping in at the end. Finally, everyone who is not the winner loses their money, just like in poker. The prize is paid for by the other bidders, and the website makes huge profits. There is no consolation in buying the product outright using your losing bids as a credit because the "value" placed on the item is always more than the full retil price because "aquisition" costs are added to the MFRP. Finally, it is very easy to get out of control. Just as with casino gambling (which has much better odds and pay-offs) and slot machines, you get money into the game and you don't want to walk away from what you've already "invested." People who have claimed to have won a bidding war, even several times, and have claimed to have spent much less than the value of the item, how much have the item(s) actually cost when adding-in what was spent bidding on items which weren't won. Over time, given the odds, a bidder will lose more and more. Plus, if you win cash in legitimate gambling, you can go out and buy anything in any style your winnings will cover.