• Luminess

Luminess

Overview

Luminess has a rating of 3.81 stars from 3,759 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 4th among Cosmetics sites.

  • Service
    651

Proactively asks for customer feedback

This company responds to reviews on average within 21 hours

Positive reviews (last 12 months): 67.6%
Positive
1,742
Neutral
296
Negative
540

Instant Feedback

35,968 reviews

23
See all photos

What reviewers want you to know

Positive highlights

  • I will contact customer service or see about resolving this issue.
  • The color blended so well and it was easy to match the skin tone

Critical highlights

  • My skin is light to medium and it's hard to find the right color to match my skin.
  • So far, no answers and no refund back to my credit card.
How would you rate Luminess?
Top Positive Review

“Amazing customer service”

Teresa A.
2/10/24

After my initial review of the page moving too fast to know what you're buying, I immediately received a call from customer service to make sure I knew what I had ordered and how much I'd spent. I had already figured it out, so it was really not a huge issue, but I'll say I was pleasantly surprised by their support. It made me feel much more confident in my purchases. I look forward to using the products and I'm hoping I love them as much as all the reviews I've read!

Top Critical Review

“One of the worst customer services I've ever had to deal with.”

Steve and Becky O.
3/6/24

It took over a month and 18 emails and countless phone calls to get a cancellation. They make it just about impossible. So I ended up getting products that I did not want in a charge for $77 that I don't want. I have pages of emails sent to them and you can't get anyone to help you. When you try to cancel it says you have to call them. When you call it says you have to sign up for a call back. The callback takes about 3 to 4 weeks. I've never done with customer service like this. Do not recommend.

Reviews (3,759)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (374) skin tone (203) light weight (28) airbrush foundation (49) right color (148) credit card (83)
Thumbnail of user teresaa899
1 review
0 helpful votes
February 10th, 2024
Verified purchase

After my initial review of the page moving too fast to know what you're buying, I immediately received a call from customer service to make sure I knew what I had ordered and how much I'd spent. I had already figured it out, so it was really not a huge issue, but I'll say I was pleasantly surprised by their support. It made me feel much more confident in my purchases. I look forward to using the products and I'm hoping I love them as much as all the reviews I've read!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Teresa! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user jaharria
1 review
5 helpful votes
August 16th, 2022
Verified purchase

I believe this product worked as advertised. It is much lighter than foundation and very easy to apply. I ordered it from Amazon & it cam quickly. They have a nice variety of colors. Based off of the information from their website the color I chose matched my skin perfectly.

Products used:
All of the makeup...it looked nice

Service
Value
Shipping
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

BEAUTIFUL! You look absolutely stunning and achieved our flawless look! We look forward to serving you again soon!

Thumbnail of user donnar1131
2 reviews
0 helpful votes
February 25th, 2024
Verified purchase

I'm really like this product. I was a little iffy about the spray but once I got it and started to play with it, it works out absolutely great. The color is a little dark for right now but when I get a tan 4 summer it'll be perfect. The brush is awesome. I love the primer. I love the settings Bray pretty much customer for life here. I've been using luminous for many years and now. I just have a new product to use with them.

Reason I chose this business:

I've been using luminous for years

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user vergiet2
1 review
1 helpful vote
January 1st, 2024
Verified purchase
• Updated review

The airbrush foundation in a can is absolutely amazing. It's the only thing that covers up my rosacea and imperfections from inflammation. I use a sponge instead of a brush and the application is flawless. The color is perfect. I don't really like the primer because I feel like it moves around on your face, but the foundation is absolutely a game changer. It feels like I'm not wearing any make up and it just looks so natural.

I didn’t want to be subscribed because I don’t wear it every day. When I get low, I just like to buy it myself, and it was really easy to cancel the subscription.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts, thank you for taking the time to review our product! ❤️❤️❤️

It was a great experience
May 7th, 2023
Verified site experience
• Previous review
Thumbnail of user autumnz7
3 reviews
0 helpful votes
February 27th, 2024
Verified purchase
• Updated review

Easy and fast shipping. The product is good but the color definitely did not match my skin tone.

Reason I chose this business:

I have used it in the past.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! Feel free to contact our Luminess customer care team, 1-888-793-7474 if needed help with a color match. ❤️

Easy and fast
February 11th, 2024
Verified site experience
• Previous review
Reason I chose this business:

I have been using it for years

Thumbnail of user susand3095
1 review
1 helpful vote
October 5th, 2023
Verified purchase

I paid for my order in full and on my statement it did not say that, included the information about the trial period. Very miss leading. Your system needs to generate two different purchase orders. One for paid in full and one for trial period. Even though, I have proof of payment and I am nervous, I'll be charged again because of the language on the enclosed purchase order.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Susan! We are more than happy to help you with this! One of our customer service representatives will contact you shortly to provide you with the details of your order.❤

Thumbnail of user reneen239
1 review
0 helpful votes
February 16th, 2024
Verified purchase

So easy to use. Flawless skin after applied. Matched my skin tone better than any other brand I have tried

Reason I chose this business:

Facebook Add

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy our product is working for you! Let us know if you need anything throughout your Luminess journey!💞

Thumbnail of user beckymarie0803
1 review
1 helpful vote
March 6th, 2024

It took over a month and 18 emails and countless phone calls to get a cancellation. They make it just about impossible. So I ended up getting products that I did not want in a charge for $77 that I don't want. I have pages of emails sent to them and you can't get anyone to help you. When you try to cancel it says you have to call them. When you call it says you have to sign up for a call back. The callback takes about 3 to 4 weeks. I've never done with customer service like this. Do not recommend.

Products used:
Cosmetics

Service
Value
Shipping
Returns
Quality
Thumbnail of user christinac1730
1 review
0 helpful votes
February 23rd, 2024
Verified purchase

I ordered this product because I was needing better coverage that didn't look 'caked' on. This product is flawless! I have the facial oil, the primer, foundation, and finishing spray! My face feels so smooth!

The only down fall is the brush when applying the primer. I'm not sure what makes it dry faster than I can apply… I also picked the wrong color, but trial and error! Will definitely be purchasing again!

I don’t recall receiving the message about correcting my shipping address. It took almost 2 weeks to finally get to me. Honestly, it was initially my fault for not proof-reading and realizing it auto corrected my childhood address. I immediately sent an email about needing to update my address prior to my order being fulfilled.

Reason I chose this business:

Social Media platforms

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for reviewing your experience, we are always looking for ways we can improve! Let us know if you need anything throughout your Luminess journey - We are here for you! ❤️

Thumbnail of user juliez397
1 review
1 helpful vote
January 22nd, 2024

Not impressed with the product at all. Contacted customer service within 14 days of receiving it - took almost 2 weeks to get the package. It's UNRETURNABLE. Their advertising for returns comes with a whole bunch of loopholes. My drug store bought Revlon foundation works/looks/feels better than this product. Now I'm out $60. I noticed there is no way to leave a review on the website, either. Don't waste your time or money.

*update - they contacted me after I left this review to refund my purchase.

Products used:
Primer, foundation, setting spray, airbrush brush

Service
Thumbnail of user brendav931
1 review
0 helpful votes
August 27th, 2023
Verified purchase

I like it however spraying can make a mess, so I place paper towels in sink. To help with clean up.

Thumbnail of user jenniferr3293
1 review
1 helpful vote
September 29th, 2023
Verified purchase

I ordered this hoping it would speed up my makeup process in the morning. My old foundation I've been using I have to mix with another because one is too light and one is too dark. I think the color I got with luminess is too dark. It makes me look orange. My family says it doesn't but I think they're just trying to be nice. So I'm not loving the color. I did order the skin perfector...can't remember the name something veil. It's amazing. If I had good skin I would use it and skip makeup altogether.

Reason I chose this business:

Facebook ads

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Jennifer! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user jacquelines1152
1 review
0 helpful votes
September 22nd, 2023
Verified purchase

Having my free trial right now and am in love. I wore it to work a very long and hot day and finally get to slow down this evening to do my usual touch up, thinking I'm probably a mess by now and was so surprised when I saw I'm still looking pretty fresh! My eye makeup is a different story but my base hadn't creased, sweated off or faded. Still looked great

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user amandad1840
1 review
0 helpful votes
January 31st, 2024
Verified purchase

Even with the med to full coverage, you need 4 applications to cover a breakout. And if you are still applying lightly to attempt a more airbrush look, it's not an airbrushed look. The sealant doesn't stabilize it and just makes you look dry. It's so hard to find a spray airbrush anymore and sadly the ones I've tried previously were a lot more cost efficient and looked better but those companies keep dropping.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hello Amanda! We have recently tried to contact you and were unable to reach you. We wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user hopef93
1 review
0 helpful votes
September 11th, 2023
Verified purchase

It's easy to use coverage is good. But for me I don't like how it looks. Will be sending back. Thank you for your trial.

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! We are always looking for ways we can improve! ❤

Thumbnail of user kyme14
1 review
0 helpful votes
February 25th, 2024
Verified purchase

I was hoping I'd love this and want to keep it instead of already knowing I'm going to return it from my 30 day free trial. They recommend that you replace the sprayer head every 3-4 months. I'm certain that wouldn't be a cheap purchase to replace. The foundation is lighter than my actual skin tone. You get two shades but they were both too light for me. We've had some warm days here and I guess I've got a bit more sun, than what I had when I put in the order. Aside from looking like a clown, it takes some practice to figure out the movement along with how much pressure you put on the sprayer.

Reason I chose this business:

I recall hearing about it many years ago when it first came out.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Kym! We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user andreah1426
1 review
0 helpful votes
February 17th, 2024
Verified purchase

Perfect. Everything arrived perfectly and in a timely manner. I love the way this product feels. I love that it's thin but very buildable for a full coverage. Look. I absolutely love the feeling throughout the day and that it does not feel heavy or greasy, but it does have a moisturizing feel. Wonderful products. I will be ordering a darker shade next time as I was a bit conservative with my shade this current purchase.

Reason I chose this business:

Friend and FB

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! Let us know if you need anything throughout your Luminess journey!❤️❤️❤️

Thumbnail of user wendyp784
1 review
0 helpful votes
March 11th, 2024

I ordered off a commercial. My total order after trial should have been roughly $160.00. I added an extra facial package which should have added an extra $20 & $10. Well, I never received the free gifts for one and my total came to just shy of $400. OUTRAGEOUS. I have very light skin and I had to put close to 4 applications on to cover age spots etc. It looked worse than my regular makeup I used prior to this purchased. Heavy, cakey, defined my wrinkles. I mailed the device back. Alot of work, alot of time, alot of money. In my opinion NOT WORTH IT. I still don't have a response since sending back the device

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Value
Shipping
Returns
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Wendy, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user gloriah705
1 review
0 helpful votes
October 17th, 2023
Verified purchase

Ordering was great...easy online service. However...the shades online does not match the actual color on my skin. I'm African American...gold toned skin...wears warm shades, but the shade I received is a lot brighter than what I chose online. I called to do a color match and after entering my order number was told that my order was not eligible for a color rematch. Therefore...I'm having to use a darker shade over luminess to acquire the look I was going for.

My complaint is that the color I chose online does not match me in person...called for a rematch and was informed that my order wasn't eligible.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Gloria! We have been recently trying to contact you, but were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Not only that, but we have 100% color match guarantee and would love to send you a different shade of foundation free of charge! Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user socialj1
1 review
25 helpful votes
May 17th, 2022
Verified purchase

The airbrush clogs after each use. I also never received the 3 gifts with purchase (blush, lip gloss, eye shadows). I've written to Luminess about this issue and also asked how to exchange the foundation that doesn't match for more of the color that does match, and each time they just blow me off with some answer that doesn't appear like they even read my questions. Waste of money.

Service
Value
Shipping
Returns
Quality
Thumbnail of user keys7
1 review
1 helpful vote
February 9th, 2024
Verified purchase
• Updated review

Still have not received my product all I get are excuses and lies first the product was out of stock which that's the same thing you tell everybody then it got in stock and then there was shipping delays another lie you guys tell everybody says delivery date February 6th this is now the 10th still have not received it but when I do you can get that $#*! back very dissatisfied nothing but a rip off as well as my credit card information has been changed you won't be charging my card that's for sure

Reason I chose this business:

I heard about it on social media and social media is exactly where I'm going to post all my reviews about your crappy service shipping delays and lies and excuses

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Stephanie! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we are here to help! ❤️

Very simple to use
January 21st, 2024
Verified site experience
• Previous review
Reason I chose this business:

Social media

Thumbnail of user amberr782
1 review
0 helpful votes
March 31st, 2024
Verified purchase

I ordered the starter kit airbrush foundation without the airbrush equipment for 14 day trial and the shade medium warm 050 is too dark so i chatted with someone virtually and got disconnected and she cancelled my entire order without sending me correct shade of foundation told me no future charges on my card and do not have to return foundation but i have no use for it because its too dark i wanted the shade right below it

Unsatisfied like i just stated my experience

Reason I chose this business:

Ad on Facebook and commercials

Service
Thumbnail of user yamiram2
1 review
0 helpful votes
April 7th, 2024
Verified site experience

This was simple, easy and great! Excited to receive the product to try out on my skin. Thank you!

Reason I chose this business:

Instagram ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your feedback with us! So happy to hear you have had a positive experience!

Thumbnail of user jenniferd3397
1 review
0 helpful votes
April 6th, 2024
Verified purchase

It took quite a while for the order to finally ship, but once it got here…oh my heavens! I have NEVER had a better color match and it was on the first try! It goes on silky smooth and is easy to take off. I was able to build the coverage over my acne. It's exactly what I needed! I can't wait to wear this on stage and see how it holds up under the hot lights.

Reason I chose this business:

Facebook ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your kind words. We really appreciate you taking the time to share your experience with us.💖

Thumbnail of user ceciliah156
1 review
0 helpful votes
February 9th, 2024
Verified purchase

Easy perfect application. I love the way it goes on natural glowing look! I will be a forever customer.

Reason I chose this business:

TV info-mercial

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are thrilled to hear how much you are enjoying your Luminess products! ❤

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 21 hours
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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3.8
3,759 reviews
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