• H&M

H&M

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Overview

H&M has a rating of 2.45 stars from 1,099 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 10th among Discount Clothing sites.

  • Service
    131
  • Value
    124
  • Shipping
    116
  • Returns
    108
  • Quality
    122
Positive reviews (last 12 months): 17.3%
Positive
9
Neutral
2
Negative
41
66
See all photos

What reviewers want you to know

Positive highlights

  • Customer service is not the best but overall happy.

Critical highlights

  • It's just annoying that they don't accept their own gift cards online!
  • IN OTHER WORDS, NO PAPER RECEIPT, YOU WILL BE FORCED INTO A STORE CREDIT!
How would you rate H&M?
Top Positive Review

“Good price/quality ratio”

Vince K.
2/1/24

Like this store. I usially buy regular hoodies or sweatshirts or just casual things here. So these types of clothes you can easily find in any store of this company and buy whatever you want. The quality of the clothes will not disappoint you, but anyway this is not the top segment.

Top Critical Review

“Worst customer service ever! They don't even honor their own stated return policy!”

Sally H.
3/8/24

I phoned H&M and they cited their online return policy: "Without a receipt, we offer an in-store exchange only at the current selling price. Items exchanged must be of equal or greater value." I went to the shortly thereafter at W. Hartford store and "MILK" refused to honor this stated and posted policy, became angry at my request, and was extremely rude, even refusing to return my shopping bag. He told me to leave, with no help, and threw my clothes at me.

Reviews (1,099)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (243) gift card (16) store credit (8)
Thumbnail of user koencasteels315
7 reviews
0 helpful votes
March 22nd, 2024

H&M offers trendy and affordable fashion for men, women, and children, making it a popular choice for shoppers on a budget. I appreciate the wide variety of styles and sizes available, catering to diverse tastes and body types. The frequent turnover of inventory also ensures that there's always something new to discover with each visit. However, I have noticed that the quality of H&M's clothing can be hit or miss, with some items showing signs of wear after just a few washes. Despite this, H&M remains a convenient option for updating my wardrobe without breaking the bank

Thumbnail of user dretertd
8 reviews
0 helpful votes
October 17th, 2023

I like the way they compile collections for certain seasons taking into account modern fashion trends.
From my point of view, it's awesome. However, at the same time, it's very difficult to choose my size, cause it's always out of stock, whenever I enter the website, no clothes is available for me. In rare cases, I manage to snatch some fashionable attire, but this doesn't happen frequently.

Thumbnail of user juliem573
9 reviews
17 helpful votes
August 13th, 2020

I have no problem with H&M not about the quality or delivery but about the discount codes and staff behavior. Once i had discounted code of 150€ on my account but it was withdrawn again because they said we mistakenly added this to your account but hope they try to solve their technical problems Or in France the girl who worked as a cashier didn't use the discount code for me because I'm not French while I live in France and i use French account. I little became disappoint by their behavior to their customers but still i love products of H&M.

Thumbnail of user melanies496
1 review
3 helpful votes
September 10th, 2020

Although the CDC states that covid is rarely passed by touching anything, H&M won't let people even try things on over their clothes. You have to buy it and return if doesn't fit. How is my trying it on at home going to leave less germs on the clothes than in the store? People can still touch, carry around and sneeze or cough on the items and hang them back up. How do they expect people to buy clothes without trying them? Do they want to go out of business?

Thumbnail of user mollyd14
2 reviews
2 helpful votes
June 20th, 2017

I am a quite often shopper of H&M. I am always gladly impressed by the range of clothes as well as accessories. The price is definitely reasonable and much lower than alternatives offer. Very good quality of underwear. However, be careful with pullovers. I have bought 2 pullovers from this shop and the quality ended up being poor. After a couple of washings the size and color changed.
Despite everything, I can say that I like this shop and the service I got. Shop assistants were always nice to me. Recommend visiting :)

Thumbnail of user mikelm14
12 reviews
28 helpful votes
May 9th, 2019

Be mindful of the return charge on your return items. I wasn't aware and I received half of my money back on an item. I could have just kept it and sold it on another site. Next time I will know that the return label is $5.99 to use.

Thumbnail of user clareb35
1 review
1 helpful vote
April 22nd, 2016

Clothes are great for prices however i hate shopping in the store as the clothes are far too tightly packed on rails, clothes can be seen much much better to the eye if your able to move them along with one hand! Thus not having to remove the whole item to look at it. Im a prickly one i know but drives me mad! Take 50% off the rails for better experience and top up regular, far too many size 8-10 on rails.

Thumbnail of user ruudp1
2 reviews
14 helpful votes
April 19th, 2023

One of the best things that they have in Amsterdam is a good service and a good refund policy, the clouds are mid level

Thumbnail of user jessieg36
1 review
0 helpful votes
November 3rd, 2018

I ordered from the website for the very first time and didn't realize that apparently you can't exchange or return items in store... lol anyways I got my items, one was missing (a necklace I ordered) and so I called the customer service, they said they'd reimburse me and they did so fairly quickly. The other items I ordered were just crap. The only thing I liked were the pants but the shoes and bodysuit were terrible. I ended up keeping the bodysuit but I sent the shoes back and got a refund but honestly H&M. Get your $#*! together with your returns and exchanges. Had your policy been that I could exchange online products in store I would have done that instead of wasting my time sending the items back.

Thumbnail of user janes363
5 reviews
52 helpful votes
June 15th, 2018

I really like H&M's clothes. Especially the basics. Good quality at an excellent price, especially for kids. Plus they always got something new. But they really need to up their online shopping game, a lot! The search bar is a mere decoration, we wound up having to go through the whole thing. It's not intuitive at all and when they have sales they don't show the final price until you're about to pay. I mean online shopping with a calculator isn't fun! C'mon guys you can do better!

Thumbnail of user let35
4 reviews
0 helpful votes
September 5th, 2022

I recently shopped at H&M Century City Mall to complete a look for a project. I wanted to purchase the sweaters they have placed in their new window display it was exactly the look I was going for. I asked the sales associate where are the sweaters located within the store that is displayed within the window. She replied, "we don't sell those they are just for display." I'm wondering why HSN would put merchandise on display they don't carry within their store. I also couldn't find a person to help me with sizing and I had to ask several people if they worked there because it was hard to identify who was a sales associate versus a customer. There must be a no-name badge trend in large retail chains these days.
I did manage to find a couple of items on my own and the cashier was very friendly. She was able to tell me that the sweaters in the window will be arriving within two weeks, and they usually preview what is to come before they have it in the store.

Products used:
None I have to return them due to incorrect sizing.

Thumbnail of user diml3
2 reviews
0 helpful votes
November 26th, 2020

I ordered a black sweatshirt, but got a red one. Contacted the support service on the site and they agreed to replace the sweatshirt, but for order I paid twice, unfortunately

Thumbnail of user kristind21
3 reviews
8 helpful votes
July 27th, 2017

2017 Summer Collection is not as good as 2016 but it still worth the money. They should focus again on designers

Thumbnail of user kaitlynm21
1 review
1 helpful vote
January 23rd, 2018

I have always loved and ordered from H&M quite frequently and would consider myself a loyal customer. However, recently my packages keep getting lost when they are "transferred over to the local post office" for whatever reason. It's starting to really annoy me because I've spoken to customer service twice now in regards to the refund for the first package... still waiting for the refund and now the second package hasn't hit the "14 day delivery policy" yet so can't request a refund on that yet either. The annoyance for me is that i ACTUALLY WANT THE STUFF I'M PURCHASING... but how am i actually supposed to get the items if they keep getting lost? I never used to a have any issues ordering from them in the past and love their clothing, but will have to stop ordering from them since i do a lot of my shopping online through them. HIGHLY ANNOYED AND DISAPPOINTED.

Thumbnail of user ninad28
9 reviews
1 helpful vote
January 18th, 2021

My friend buys here all the time, but I can't find something for myself. They have a lot of strange clothes. And the prices are usually not affordable.

Thumbnail of user javvade
3 reviews
2 helpful votes
March 20th, 2017

When it comes to customer service I always picture someone with A very outgoing, bright personality and very friendly but every time I go to the H&M at MOA the associates verily notice you and when in Cashwrap they instead of focusing with the customer they have side conversations. I'm not exaggerating it's for real, I was at Apache mall in Rochester MN two weeks ago and the guy working in the men side was nice not as bad as MOA he greeted me only the girl in cash wrap was a little obnoxious because she had an attitude of I don't really want to be here. I mean like who hires them and recruits them. They should be working in the back room I think that's where they belong.

Thumbnail of user robins249
5 reviews
5 helpful votes
November 7th, 2017

I think they have kinda good quality but their clothes are kinda okay looking but they copy alot of cool brands like Off White and other. I don't like it that much.

Service
Value
Shipping
Returns
Quality
Thumbnail of user veronicas39
40 reviews
181 helpful votes
January 10th, 2016

The only thing worth buying are basic tops and similar items. I've had bras from here and they feel cheap, but they get the job done and look fine enough. Same with underwear.
All the jewelry and shoes are the chinky junk you can get at any store that doesn't have a legit jewelry or shoe section. H&M is a fast fashion company meaning everything is meant to be made cheap (ergo, lesser quality, hence only being good for basics) and either sell quick or get thrown out. So yes, it's cheap material probably made in sweatshops, but if all you need is a basic black t-shirt or simple sweater, you can't go wrong.

Thumbnail of user maddyn2
1 review
1 helpful vote
May 7th, 2020

I once ordered some clothing online, and after waiting 3 weeks for them to arrive I received and email saying that H&M and received my return and would be processing my refund back to me. I never returned the items because I never got them haha. I was upset by this but customer service was as helpful as they could be. He couldn't send my shipment back to me so I wasn't able to get my clothing because most of what I ordered was now sold out, but he did give me a 20% discount for my next order for my troubles. I wouldn't recommend buying a bunch of clothes from them online. Maybe one or two items at most. I do love shopping at the stores in person though!

Thumbnail of user heatherm130
4 reviews
2 helpful votes
November 26th, 2016

A lot of the clothing pieces are adorable, but taking a closer look at the quality, there are threads coming undone and incomplete stitching. It's a shame that the company benefits so much when the clothing is made by slave labor in impoverished countries. Often times by children.

Thumbnail of user mrfixi1
10 reviews
28 helpful votes
January 10th, 2017

Visited your trafford centre store on 08/01/2017 - staff didn't seem to want to help, when i requested to try a few things on, the attendant didn't even check what or how many items i had and just pointed to a cubicle. Service is down hill there.

Thumbnail of user tessas4
1 review
1 helpful vote
December 22nd, 2016

I usually just buy stuff straight from the store because online orders never turn out the way I see them in the picture online. Not too bad of quality here but it's not what they show online is what shows up at your door.

Thumbnail of user marb8
5 reviews
5 helpful votes
May 3rd, 2016

Anytime ireally like something they dont have it at stock or it is too expensive including delivery expenses.

Thumbnail of user annav15
10 reviews
22 helpful votes
December 1st, 2016

The upside: small sizes available, no need to compromise. The downside: hard to find things that don't look like trash.

Thumbnail of user ginab27
5 reviews
4 helpful votes
May 3rd, 2016

This is one story that I go into if I need something quick and easy. You can get the same thing in different colors and you will need 5 different sizes. Their sizing chart is so off in so many ways. I bought three Blazers from them each one a different color each one a different size but yet they're all the same style. I always have to go up to three sizes which makes no sense whatsoever. And be careful when you wash their clothes they often shrink a lot and in different ways

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