• Fragrance Direct

Fragrance Direct

Overview

Fragrance Direct has a rating of 1.75 stars from 60 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Fragrance Direct most frequently mention customer service, and next day problems. Fragrance Direct ranks 225th among Perfume sites.

  • Service
    11
  • Value
    11
  • Shipping
    10
  • Returns
    8
  • Quality
    10

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
1
7
See all photos
How would you rate Fragrance Direct?
Top Positive Review

“God service and fast delivery”

Jane P.
7/29/20

I was amazed to read the Fragrance Direct has such a low rating. I have bought from them a number of times and am always impressed by the ease of using the website, and the speed of delivery. I have never had cause to return an item, so can't comment on that. I find the prices are competitive, and I have found no fault with the goods, which always arrive well packed. I can easily recommend Fragrance Direct as a company that has never let me down.

Top Critical Review

“Don't trust the website claims.”

D W.
6/17/21

Their website tells untruths. On the front page it simply says 'Free shipping over £25' but I was still charged. Apparently this is because you have to enter a code, but that is not made clear on the front page which was all I looked at. Apparently on page 309 (or something lol) of the T&Cs it says about this, but who reads that. I just trust the front page, but don't trust these guys ever.

Reviews (60)

Rating

Timeframe

Other

Thumbnail of user esahussain1212
1 review
0 helpful votes
September 28th, 2023

The perfume came damaged and just because the delivery box wasn't wet, I wasn't granted a refund or replacement. It doesn't even make sense because the tin the perfume came in was SEALED and the damaged perfume was stuck in the tin. Scummy company, I'm out of money for no reason now

Tip for consumers:
Don't use this site

Products used:
The perfume came unusable

Service
Value
Shipping
Returns
Quality
Thumbnail of user dw572
1 review
2 helpful votes
June 17th, 2021
Verified purchase

Their website tells untruths. On the front page it simply says 'Free shipping over £25' but I was still charged. Apparently this is because you have to enter a code, but that is not made clear on the front page which was all I looked at. Apparently on page 309 (or something lol) of the T&Cs it says about this, but who reads that. I just trust the front page, but don't trust these guys ever.

Value
Thumbnail of user rev4
1 review
14 helpful votes
December 9th, 2020

Order since November still is not dispatched, I've got excuses like "black friday's fault" or "Royal mail's fault". I was told to wait until "magic" day comes, so I could cancel the order, though they took my money already and admit order is not dispatched, but I have to wait ayway.
I've already written reviews on other websites, for example, on Trustpilot, where fake good reviews appear the next minute after one real bad is posted. So, obviously, bad review is drown down and nobody sees it.

Thumbnail of user hollym495
1 review
0 helpful votes
January 22nd, 2022

I am disgusted to have only received one of 2 of the same perfume refills I ordered was told to send an email to take photos of what I received it's disgusting never had this problem with any other fragrance company I will not be ordering from them again I recommend nobody does to avoid being disappointed. It is theft I am furious

Service
Value
Shipping
Returns
Quality
Thumbnail of user bobbyc127
1 review
15 helpful votes
March 6th, 2020

Paid extra for fast delivery so I can get my item on time. Took 4 days to do the dispatch so I ended up having the present I intended to give to my friend several days later. The only company in the world that doesn't advise an estimated dispatch time anywhere on the website or mention it will take days or weeks when you place the order. Also the only UK so called company taking more than 2 days tk dispatch an item in my experience

Thumbnail of user cp290
1 review
5 helpful votes
May 14th, 2021

Box seemed genuine and was wrapped in cellophane. The bottle was made of acrylic and had rough edges. I've been using Hugo Boss Femme for years but this smelt nothing like it. Washed it off after ten minutes. I certainly wouldn't buy from them again.

Thumbnail of user susanp2254
1 review
1 helpful vote
April 11th, 2022

I have purchased many times but on this occassion my very expensive bottle of Dior doesn't seem like the real thing. My colleagues always comment on my perfume as I've been using Dior for many years. On my recent purchase I can't smell it and no one has commented either.

I won't purchase again from this Company and will take my business elsewhere.

Thumbnail of user patb526
1 review
19 helpful votes
December 15th, 2020

I ordered a couple of perfumes and a bracelet came free with one of them. Thought it would be a nice touch for a teenager but guess what, when it arrived no bracelet. I was asked to take a picture of the box without the bracelet. Avoid this company folks. Said they didn't have anyomre bracelets to send and i could return the perfumes at my expense.

Thumbnail of user sharont450
1 review
20 helpful votes
August 10th, 2020

I bought ladies Eau de perfume La Vie est belle which was very expensive. I could not smell anything on spraying total fakes

Thumbnail of user mariap354
1 review
22 helpful votes
February 15th, 2019

I'm terribly disappointed... I've bought Olympea of Paco Raban for several years and I'm pretty sure that it isn't the original. I also bought Invictus for my partner. After few hours the perfume loses the strengths I'm sure this one is a fake imitation..

Thumbnail of user maureenu7
1 review
31 helpful votes
February 13th, 2020

I've been ordering from fragrance direct for a couple of years now. I often thought my prada perfumes were really weak and lost their small after a short time. I've ordered prada Luna rossa for my husband and sons on more than one occasion. They agree with me you have to use about 20 sprays to actually smell it and then the smell just disappears. I don't know why I carried on reordering. I won't be in the future. It's far too expensive to be fake or imitation. I've spent hundreds of pounds with this company. They should be thoroughly ashamed of themselves ripping people off like this, especially at Christmas which is when I and many others order for Christmas presents. Prada is a very strong distinct fragrance. Not the pathetic excuse for a fragrance you offer and supply. Just out to con people. Disgusting.

Thumbnail of user angelam451
1 review
18 helpful votes
January 22nd, 2019

Wouldn't buy from them again, as just am very particular about gift sets being in perfect condition, but this one was damaged but had to post it immediately to the Isle of man a. Way. I think the gift set I bought (Daisy Dream by Marc Jacobs) may have been returned to fragrance direct before as you could tell by the damage inside the box the perfume & cream had been removed and put back in again! Fragrance Direct did offer a refund or replacement, but that was to late.

Thumbnail of user le149
1 review
18 helpful votes
December 10th, 2020

I do not believe the perfumes are genuine. I ordered a Jean Paul guiltier original for my mother (this is her signature perfume). When I received it I compared it to one I had purchased from the high street and the difference in colour was significantly lighter I was shocked. If you purchase this perfume regularly you would know they can differ slightly in colour but not to this extreme. It looked like water with a scent, it was either not genuine or had been watered down. The smell was the same but the staying power didn't last long at all (maybe 2 hours). I called up on the day I received the item to state my concerns and the customer service rep just said return it so that's what I did. I will give them one star for the fact the return process was easy for me and the money arrived back in my account within a week of sending it back. I will not be purchasing from them ever again.

Photo attached is the high street one on the left and fragrance direct on the right ( I'm aware the curtain behind the high street one is darker but to the naked eye it made no difference the fragrance direct perfume is significantly lighter regardless)

Thumbnail of user glennt314
1 review
0 helpful votes
November 11th, 2022

Very disappointed just opened my order from Fragrance direct and no free gift in it, I phoned to ask why and was told out of stock of the free gift but are still advertising it and they are not interested in my complaint this is false advertise. SO BEWARE

Thumbnail of user marinae29
2 reviews
3 helpful votes
January 15th, 2021

They will not issue a refund, only store gift card. If there is an issue with your parcel, they simply ignore you for weeks and then say we cannot issue refund only store credit. I do not need store credit as I had to buy replacement elsewhere. Money stuck now with these fraudsters.

Service
Value
Shipping
Returns
Quality
Thumbnail of user anderst5
1 review
11 helpful votes
June 5th, 2020

Poor custom service. Confusing website, say they ship worldwide. But no. They should train their custom service and those who work the chat. Bad product. Stay away from Fragrance Direct

Thumbnail of user annau195
1 review
4 helpful votes
January 26th, 2021

Warning. FAKE.The company does not care, they will send you to the manufacturer Cody if you claim fraud. They will NOT inspect the bottles themselves. 1. look at the amount in the bottle. 2 look at the "Cool Water" its written in the wrong font! 3 Look under "Cool water", its not written "woman" 4 Look under the (top) shape its flat surfaces not round. I did get my money back but not for the shipping. I also ordered a euphoria that was equally bad in smell and with fake metal covering. I spoke to a investigator of fake parfumes who confirmed that a real euphoria always has real metal covering. Fragrance Direct did not accept this review on their site.

Thumbnail of user chrisn263
1 review
12 helpful votes
September 21st, 2019

200mls CK Shock EDT for £24 seemed too good to be true... It was.
Almost certainly non authentic. Perfume disappears almost immediately. I won't return item. Too much hassle.
Delivery time good. Well packaged. Otherwise immensely disappointing.
I do not recommend this company. Leave alone.

Thumbnail of user marleym13
1 review
10 helpful votes
December 29th, 2020

Ordered my aftershave with next day before 4pm delivery and 4 days later it still hasn't come, and my royal mail tracker has said it's being prepared by the sender for the past 2 days. Would not recommend people shop here and I will be buying from this site again.

Tip for consumers:
Don’t use it.

Products used:
Aftershave

Service
Value
Shipping
Returns
Quality
Thumbnail of user lornak77
2 reviews
14 helpful votes
September 20th, 2019

I purchased Guccu Premiére for myself and Emporior Aramani for my brother and to my horror they are just cheap fake and orderless.

WHAT A Scam! I called Customer Service who didn't sound surprised or helpful at all. He just told me to print the return label and post with a note even though I have destroyed original packaging. I am finding it impossible to print the return label which apparently should present with a barcode.

What a waste of my hard earned money!

Never Again!

Thumbnail of user cristio2
1 review
2 helpful votes
April 28th, 2021

Placed a order in Dec 2020, confirmed, paid, waited 5 weeks-- FRAGRANCE DIRECT cancelled at the end of January invoking problems with DPD delivery service and BREXIT -- promised to myself never again order from them
But 3 MONTHS later on 13 April, I placed a order again and same thing happened: paid, order got confirmation and after 3 weeks FRAGRANCE D cancelled again on me invoking the same problem with DPD delivery service and BREXIT.
If you're from outside UK due yourself a service and don't waste time ordering with FRAGRANCE DIRECT!

Tip for consumers:
DON'T USE THEIR SERVICES

Products used:
None

Service
Value
Shipping
Quality
Thumbnail of user masuma1
1 review
19 helpful votes
August 4th, 2020

I ordered Davioff cool water. But I found only water in the bottle. Did not find a little smell. I had to return the parcel and paid 18 euro for postage cost. They only returned my product cost. Never again

Thumbnail of user shaunj13
3 reviews
15 helpful votes
February 17th, 2021

Avoid this company at all costs, poor packaging and charge postage over £75 arrived all crushed, Sean online chat arrogant and NO closure to my concerns, See other reviews on Trustpilot UK, AVOID This company at all costs.
Try other online companies Amazon UK etc far superior service.

Tip for consumers:
DONT BOTHER

Products used:
NONE

Service
Value
Shipping
Returns
Quality
Thumbnail of user martinc503
1 review
5 helpful votes
December 12th, 2020

Bought CK Euphoria EDP 100ml for my wife's birthday from Fragrance Direct on 1/6/20. This is clearly not the genuine article. You can hardly smell it. Needs a lot more sprays and fades quickly. My wife has used this perfume for years so knows what is right.
Avoid Fragrance Direct!

Thumbnail of user anisam6
1 review
0 helpful votes
January 19th, 2022

On the 20th of December 2021 I went in store at waltham Cross to purchase a bottle of perfume coco channel mademoiselle to gave as a Christmas present. I was told to collect it on the 23rd of December in store. When I went I was told by the cashier that customer service contacted me for it to be delivered at my home address, which on showing the cashier that I had not received any communication from them. She emailed them and copied me into it say to deliver the item at my home, she guaranteed it will arrive on Christmas eve. I never received any communication nor the package. I tried calling customer service but they were closed and on holidays. I went back in store on the 28th and I was told that they wasn't anything they could do. I wrote a complain via email. And they said sorry and refused to compensate me for the embarrassment coursed. I will never recommend them again being a loyal customer for years. I'm a nurse with Royal free NHS Trust and the present was meant for a friend with stag 4 cancer. Unprofessional and rude service to say the least. Anisa Lisa Mohammed.

Tip for consumers:
They don't make you feel valued as a customer.

Service
Value
Shipping
Returns
Quality

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From the business

Up to 75% off RRP on women's perfume and men's fragrance. Huge selection of popular make up, cosmetics and hair product brands. SHOP NOW! Next Day Delivery.

Company Representative

Thumbnail of user juliant49
Julian T.
Typically does not respond to reviews

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