Ettitude

DO NOT PURCHASE SHEETS FROM THIS COMPANY UNLESS YOU THINK IT'S REASONABLE TO REPLACE EXPENSIVE SHEETS EVERY 2YEARS! The good reviews are based on the initial purchase, not longevity. Literally a rip-off.

I purchased $650 worth of bedsheets and covers from Ettitude in 2018. Despite following all cleaning and usage instructions carefully and completely, washing them infrequently with a newly bought state of the art frontloading washing machine using the room temperature water gentle setting, and also hanging them out to dry (never tumble dry), all the sheets have lost their colour (become discoloured) and the main bedsheet has developed a tear that kept getting bigger and I had to replace it.

I reported the tear with a picture to Ettitude, received a delayed response without apology or inquiry into my usage and care of the sheets and was told that there was nothing to be done since my purchase was outside of the 8 month warranty. I had to keep following up with emails. I have only owned the sheets for two years. I've owned dollar store sheets that have lasted a lifetime (my mom still has my childhood sheets)!

Moving into a new apartment I wanted to buy sheets that would last with the added benefits of being antibacterial, smooth, etc. Since most common and cheap bed sheets do not tear or degrade rapidly I figured that paying the extra money for a "high quality" product would improve my sleep and comfort experience. It turns out not only was this the worst decision I've made buying fitted sheets, but that the follow up customer support is what I'd expect from an untrained office temp with a select few scripted responses. Again, with no apology or inquiry into my specific problem she made a vague claim that Ettitude had "several years" of testing results and research to develop their products. It turns out the research is based on "glowing customer reviews", not actual data from production. This means they do no formal research and have no data to ensure the quality of their products. They also don't have any insight from customers on the average length of time that the sheets are supposed to last.

Not once did Ettitude deliver any reasonable answers to any of my basic questions, and they did nothing to address my specific issue because it was over 8 months. How is it at all good for the environment if you have to repurchase every 2 years? I am finding this with other expensive Australian advertised "environmentally friendly" products as well.
Why only 8 months? And if they "do not offer replacements for faulty items after 8 months as it is hard to determine all the various factors that would lead to any kinds of tears, etc. past this point.", then what ARE the factors that would lead to a tear within an 8 month period? Again, they did and said nothing to address this particular question.

Total ripoff.