• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

Overview

Brilliance has a rating of 4.75 stars from 483 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89

This company does not typically respond to reviews

Positive reviews (last 12 months): 88.9%
Positive
8
Neutral
0
Negative
1
56
See all photos

What reviewers want you to know

Positive highlights

  • Quality workmanship and completely wonderful customer service.
  • We recently worked with Jonathon at Brilliance to create a custom engagement ring.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Buyer beware.”

Alex R.
1/24/24

I'm usually not one to pen negative reviews, but my recent experience with briliance.com compels me to share a cautionary account that others might find instructive. As a seasoned patron of briliance.com since 2021, my journey with them had been marked by the acquisition of nine distinct diamonds. My latest endeavor involved two separate purchases: a 1.7 ct diamond and a 1.5 ct diamond, each unique in its characteristics. However, an unexpected turn occurred when Ariel McMullen from briliance.com informed me that both my orders were being treated as final sales under a policy against 'comparison purchasing'. This policy was misapplied in my case, as my intention was to purchase two distinct items, not to compare them. Adding to my dismay was Ariel's approach. Without seeking to understand my intentions or clarify my needs, I was unceremoniously told that my second order was canceled and was prompted to return the first diamond, bearing the return shipping costs. This was all conveyed in a message ending with a smiley face, an element I found both inappropriate and somewhat mocking. This situation isn't about the financial burden of return shipping, but about the principle and apparent lack of customer insight. Consequently, I decided to return the item I initially intended to keep and to seek my future diamond purchases elsewhere, even at a higher cost. After packaging and sending back the diamond, I reached out to COO Jonathon Ohayon, hoping to highlight what might not be an isolated issue. The lack of response was disheartening. It seems that the loss of one customer might be insignificant to them, but I believe they should consider the broader implications of such service experiences. To those considering a purchase from briliance.com: buyer beware.

Reviews (483)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user jacobp805
1 review
0 helpful votes
March 23rd, 2024

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Products used:
Diamonds

Service
Value
Shipping
Returns
Quality
Thumbnail of user corinneh86
1 review
2 helpful votes
November 12th, 2023

You can't beat these prices anywhere! I searched for months before we purchased my diamond from Brilliance. I wanted a bigger diamond and would never pay the ridiculous prices they charge for natural diamonds. I was able to get a 5 carat diamond for $3,000! The jewelers couldn't believe the price I paid for the awesome quality!

Thumbnail of user kadeemmccord
1 review
0 helpful votes
June 14th, 2023
Verified purchase

Exceptional service and product. When the ring arrived it exceeded my expectations! I felt like I got the best deal and even better than that, when I actually proposed a month or so later, she was even more impressed! Great warranty. They took care of resizing and cleaning with no problems. I worked with Johnathon and he got everything I needed with no question and they were expedient in getting everything back to me! Highly recommend for quality and value!

Products used:
Selected a center stone 2.23 radiant cut
Platinum band
Free diamond stud earrings with purchase

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for sharing your positive experience with us, Kadeem. We are glad that your bride-to-be loves it!

Thumbnail of user andrewg1801
1 review
1 helpful vote
February 15th, 2023

The ring and diamond are absolutely beautiful and the cheapest place I found for a Lab Grown Diamond. It was a bit disappointing that my order came in 10 days after estimated delivery, but the owner texted me and informed me there was an issue getting the diamond delivered to them. Some people on here are complaining about refunds; I ordered a ring and changed my mind the next day. They had my money refunded within 3-4 days and were very understanding about it.

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for your feedback, Andrew. We will take this into consideration to make sure that we can serve you better in the future.

Thumbnail of user jenniferc4473
1 review
1 helpful vote
June 14th, 2023
Verified purchase

My husband and I bought a ring from brilliance a few years ago and had a great experience. I was looking for an antique yellow diamond and they were the only company I could find that carried any diamonds beyond M in color. Love my ring and had nothing but a great experience with them. Would highly recommend them! My ring is S-T in color.

Products used:
Jewelry

Thumbnail of user jonathono2
Meira D. – Brilliance Rep

We are beyond grateful for your kind words, Jennifer. We are here to serve you anytime! Thank you for supporting Brilliance.

Thumbnail of user melissad2018
1 review
3 helpful votes
January 6th, 2023

It took a week longer to make my ring, but the wait was well worth it! The craftsmanship far exceeded my expectations. Many of their pictures of the rings don't do their rings justice, the milgrain detail in my ring looks stunning in person. This ring is a size 5.5 with a 2.25ct, E color diamond, ideal cut and excellent polish and symmetry.

Service
Value
Shipping
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

We're so glad that we hit the mark for you, Melissa. We look forward to serving you again soon.

Thumbnail of user jonathana185
2 reviews
17 helpful votes
February 16th, 2020

I needed help in deciding the perfect gift for my girlfriend (because she has an extremely unique taste). When calling Brilliance, I was a little scared because I wasn't sure if I could find specifically what I was looking for anywhere, but Jonathon honestly worked throughout the day with me to get an amazing gift at the end! Beautiful packaging and amazing customer service! Thanks for all the help you gave!

Tip for consumers:
You can pretty much find any kind of jewelry here. They are able to customize pieces to your liking, and extremely affordable (that was my main concern).

Products used:
I ended up purchasing a necklace.

Service
Value
Shipping
Returns
Quality
Thumbnail of user britnic6
1 review
0 helpful votes
January 21st, 2022

Bought a wedding ring for my fiancé and he loved it. Fit perfectly and looked elegant, would purchase another item from brilliance in future

Products used:
Wedding band

Service
Value
Shipping
Returns
Quality
Thumbnail of user jacquelineg745
1 review
2 helpful votes
August 29th, 2023
Verified purchase

I purchased a 2.24ct lab grown round Diamond on a 0.31ct baguette ring. It turned out beautifully however, communication after I ordered the ring was not great. When the ring arrived it was packaged beautifully with all the appropriate paperwork. Overall, I am very satisfied with my order.

Thumbnail of user blakee49
2 reviews
0 helpful votes
January 26th, 2022
Verified purchase

We needed someone to build our custom ring design, and Brilliance did it perfectly. With some patience and hard work, we collaborated to create the most beautiful ring, and my fiancé couldn't be happier. Which is a good thing, because she might not always be happy with me, but when she looks at that ring, she'll always be happy with it. Haha. Seriously, it's a long and tedious process, but we'll worth it. You only get one chance to do it the first time. Why not do it right? Highly recommend Brilliance.

Tip for consumers:
Be specific with what you want. They’ll do their best to help you create it!

Products used:
Custom engagement ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user roberta1539
1 review
17 helpful votes
April 14th, 2020

Wonderful customer service and helped me design a beautiful ring just as I needed it. Being able to view my order status in its phases of design was a nice touch without the need to call. All my needs and expectations, including a Very fair price, were met and I'd absolutely consider a visit again in the future. Top notch job at Brilliance.

Service
Value
Shipping
Quality
Thumbnail of user jackj304
1 review
22 helpful votes
August 7th, 2020

Let me start off by saying I am the biggest skeptic there could ever be, especially buying on the internet. Was I mistaken. Brilliance went far beyond my expectations. Natasha the manager put up with my skepticism in stride, could not have been nicer, more patient and professional. And Johnathan the owner went way out of his way with his search for me.He not only found the perfect diamond but upgraded at no extra charge. Talk with them they are first class. I unquestionably would use them in the future. For the record my wife could not be happier. Jack J

Thumbnail of user azamora111920
1 review
0 helpful votes
May 4th, 2023

If you're in the market for a Quality Lab Grown Diamond, look no further. You cannot find similar Diamonds elsewhere without paying significantly more.

Products used:
Bridal Diamond Set

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you so much for supporting Brilliance, Angelica!

Thumbnail of user debrap411
1 review
19 helpful votes
June 23rd, 2020

I recently helped my son purchase a loose diamond from Brilliance for an engagement ring. I'm always a little cautious about making such a big purchase, sight unseen, on line, but the process was wonderful and Natasha took care of us every step of the way. She found us the perfect stone and was so patient as my son looked at the different options. I know we saved significant money over buying this stone from a local retailer, and we will definitely use Brilliance again when it comes time to buying the wedding band!

Thumbnail of user rogera144
1 review
18 helpful votes
July 11th, 2020

Absolutely gorgeous selection and very reasonable pricing are Two amongst many many positive traits these guys and gals possess. 24 hour chat ability along with a phone number to get in contact will never leave you wondering a status or just an inquiry for information. Help is always at bay. Natasha Drabik made my experience and journey with it all not only pleasant but fun and exciting. Make it happen men, your other half deserves it! Or vise versa

Thumbnail of user marthaa409
1 review
0 helpful votes
April 16th, 2021
Verified purchase

I was looking for a round diamond for a ring I was having made. I had a budget, but still wanted the stone to meet certain criteria as far as color, size, clarity and fluorescence. Representatives at Brilliance worked with me to get me good clear photos, and even 360 videos of some of the stones I was considering. I got a lovely diamond, and it was carefully shipped, and all paperwork included. I could not be happier and now have the ring that have wanted for so long!

Products used:
Loose Diamond

Service
Value
Shipping
Quality
Thumbnail of user matthewb1270
1 review
0 helpful votes
September 5th, 2021

I had to buy our wedding rings during the pandemic in 2020, so I searched many places online. I'm so happy I found Brilliance because my husband and I love our titanium and meteorite wedding rings! They are original and beautifully crafted and engraved. The professional service is another reason I am happy with Brilliance. Let Brilliance design your jewelry! You will love it too!

Thumbnail of user williamb3847
1 review
0 helpful votes
January 27th, 2022

Had a great experience with Brilliance. Checked their website, used the chat feature to answer my questions, and called and spoke directly with them. With very short notice, I ordered 3/4 Carat Diamond Studs for a gift for Christmas and they arrived just in time. She loves them!

Tip for consumers:
You can chat directly with them

Products used:
Diamond Earrings

Service
Value
Shipping
Quality
Thumbnail of user justinl506
1 review
0 helpful votes
January 14th, 2021
Verified purchase

This ring was perfect. The team worked with me from start to finish. Natasha took the pictures I had and turned my vision into something really beautiful.

Thumbnail of user jackm1164
1 review
0 helpful votes
January 25th, 2022

The best- customer service answered all my questions in a timely matter. It was everything we could've asked for! Made the day exciting!

Service
Value
Shipping
Returns
Quality
Thumbnail of user eliotl14
1 review
18 helpful votes
August 4th, 2020

I really had an incredible experience buying my girlfriend's(now, fiance's) diamond through Brilliance.com. All the people I worked with were tremendously helpful and courteous. I picked the exact diamond we wanted, and paid quite a bit less than any of the other online vendors. They also worked with me on payments to both secure the diamond, then pay the remaining balance. It was all so easy! They say a diamond is forever, but if I am ever in the market for another diamond, I will certainly purchase it from Brilliance.com.

Thumbnail of user antonios313
1 review
0 helpful votes
January 19th, 2022

From the beginning of my engagement ring process, I received the most attentive, professional, and consistent service from Jennifer at Brilliance. Upon receipt of my order, I was very happy with the customized ring. I had to get it resized which was a very simple process. Danielle, Customer Service Hero, also helped me with that process. I highly recommend Brilliance as the best option for your fine jewelry needs. I'm very happy and impressed with my ring and I'm sure my partner will be impressed and say "Yes!"

Products used:
Diamond and ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user williamd2620
1 review
0 helpful votes
January 25th, 2022

I've had nothing but a Great experience dealing with Brilliance. From customer service to the ease of using their site. The Customer Service is above any other I've dealt with.
I Highly recommend choosing Brilliance

Tip for consumers:
Ask Customer Service if you have any Questions or Concerns.

Products used:
Engagement Ring

Service
Value
Shipping
Quality
Thumbnail of user carlas460
1 review
0 helpful votes
January 26th, 2022

The prices and selections are very good. I put based 2 pair of diamond earrings. LOVE them! They aren't also very responsive to questions. I'll go back.

Tip for consumers:
Be patient for time to delivery, it's so worth it!

Products used:
Diamond earrings

Service
Value
Shipping
Quality
Thumbnail of user annem1404
1 review
0 helpful votes
June 29th, 2022
Verified purchase

I recently made a purchase of diamonds and was treated well and with excellent personal customer service. All my questions were answered promptly by both on-line chat, phone calls, and email. I felt supported through every step of my purchase. I compared many sites before deciding to make my purchases through Brilliance.com and they stood out because of the excellent prices, and the fact that each diamond came with a report. Brilliance checked each diamond to verify the report was accurate and I was getting the value I expected. The beautiful package was presented at my door and I had to sign to verify I had received the package securely. The diamonds were beautifully packed, each in a GIA Magnetic Presentation Case with a lighted box and ring holder to see what the diamonds look like in a ring and on one's hand. I bought each of my grandchildren a one carat cushion cut diamond. I am pleased with each and every one of the diamonds I purchased from Brilliance and appreciate the personal service and attention to detail I received.

Tip for consumers:
If you have questions, use the chat and phone calls. I was treated as a valued customer through every step of the purchase and my questions were all answered throughly and promptly. Compare other sites prices, I came to Brilliance after seeing they had the best prices, a large inventory to choice from, and all their diamonds have reports from reputable sources. They have pictures and videos of the diamonds with clearly stated prices. You get a discount for a bank wire, which is easy to set up.

Products used:
Diamonds

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From the business

At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

Company Representative

Thumbnail of user jonathono2
Meira D.
Customer Satisfaction
Typically does not respond to reviews

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