• Brilliance

2021 CUSTOMER CHOICE AWARD

Brilliance

Overview

Brilliance has a rating of 4.75 stars from 483 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Brilliance most frequently mention customer service, engagement ring, and wedding band. Brilliance ranks 4th among Diamond sites.

  • Service
    89
  • Value
    88
  • Shipping
    90
  • Returns
    44
  • Quality
    89

This company does not typically respond to reviews

Positive reviews (last 12 months): 88.9%
Positive
8
Neutral
0
Negative
1
56
See all photos

What reviewers want you to know

Positive highlights

  • Quality workmanship and completely wonderful customer service.
  • We recently worked with Jonathon at Brilliance to create a custom engagement ring.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate Brilliance?
Top Positive Review

“Tom knocked it out of the park”

J P.
3/23/24

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Top Critical Review

“Buyer beware.”

Alex R.
1/24/24

I'm usually not one to pen negative reviews, but my recent experience with briliance.com compels me to share a cautionary account that others might find instructive. As a seasoned patron of briliance.com since 2021, my journey with them had been marked by the acquisition of nine distinct diamonds. My latest endeavor involved two separate purchases: a 1.7 ct diamond and a 1.5 ct diamond, each unique in its characteristics. However, an unexpected turn occurred when Ariel McMullen from briliance.com informed me that both my orders were being treated as final sales under a policy against 'comparison purchasing'. This policy was misapplied in my case, as my intention was to purchase two distinct items, not to compare them. Adding to my dismay was Ariel's approach. Without seeking to understand my intentions or clarify my needs, I was unceremoniously told that my second order was canceled and was prompted to return the first diamond, bearing the return shipping costs. This was all conveyed in a message ending with a smiley face, an element I found both inappropriate and somewhat mocking. This situation isn't about the financial burden of return shipping, but about the principle and apparent lack of customer insight. Consequently, I decided to return the item I initially intended to keep and to seek my future diamond purchases elsewhere, even at a higher cost. After packaging and sending back the diamond, I reached out to COO Jonathon Ohayon, hoping to highlight what might not be an isolated issue. The lack of response was disheartening. It seems that the loss of one customer might be insignificant to them, but I believe they should consider the broader implications of such service experiences. To those considering a purchase from briliance.com: buyer beware.

Reviews (483)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (119) engagement ring (108) wedding band (38) custom ring (18)
Thumbnail of user jacobp805
1 review
0 helpful votes
March 23rd, 2024

Thank you for your help and answering my questions. We now have an exceptional stone I get to build a ring for my wife to be. Thanks again Tom

Products used:
Diamonds

Service
Value
Shipping
Returns
Quality
Thumbnail of user corinneh86
1 review
1 helpful vote
November 12th, 2023

You can't beat these prices anywhere! I searched for months before we purchased my diamond from Brilliance. I wanted a bigger diamond and would never pay the ridiculous prices they charge for natural diamonds. I was able to get a 5 carat diamond for $3,000! The jewelers couldn't believe the price I paid for the awesome quality!

Thumbnail of user kadeemmccord
1 review
0 helpful votes
June 14th, 2023
Verified purchase

Exceptional service and product. When the ring arrived it exceeded my expectations! I felt like I got the best deal and even better than that, when I actually proposed a month or so later, she was even more impressed! Great warranty. They took care of resizing and cleaning with no problems. I worked with Johnathon and he got everything I needed with no question and they were expedient in getting everything back to me! Highly recommend for quality and value!

Products used:
Selected a center stone 2.23 radiant cut
Platinum band
Free diamond stud earrings with purchase

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for sharing your positive experience with us, Kadeem. We are glad that your bride-to-be loves it!

Thumbnail of user andrewg1801
1 review
1 helpful vote
February 15th, 2023

The ring and diamond are absolutely beautiful and the cheapest place I found for a Lab Grown Diamond. It was a bit disappointing that my order came in 10 days after estimated delivery, but the owner texted me and informed me there was an issue getting the diamond delivered to them. Some people on here are complaining about refunds; I ordered a ring and changed my mind the next day. They had my money refunded within 3-4 days and were very understanding about it.

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you for your feedback, Andrew. We will take this into consideration to make sure that we can serve you better in the future.

Thumbnail of user jenniferc4473
1 review
1 helpful vote
June 14th, 2023
Verified purchase

My husband and I bought a ring from brilliance a few years ago and had a great experience. I was looking for an antique yellow diamond and they were the only company I could find that carried any diamonds beyond M in color. Love my ring and had nothing but a great experience with them. Would highly recommend them! My ring is S-T in color.

Products used:
Jewelry

Thumbnail of user jonathono2
Meira D. – Brilliance Rep

We are beyond grateful for your kind words, Jennifer. We are here to serve you anytime! Thank you for supporting Brilliance.

Thumbnail of user melissad2018
1 review
3 helpful votes
January 6th, 2023

It took a week longer to make my ring, but the wait was well worth it! The craftsmanship far exceeded my expectations. Many of their pictures of the rings don't do their rings justice, the milgrain detail in my ring looks stunning in person. This ring is a size 5.5 with a 2.25ct, E color diamond, ideal cut and excellent polish and symmetry.

Service
Value
Shipping
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

We're so glad that we hit the mark for you, Melissa. We look forward to serving you again soon.

Thumbnail of user alexr33139
1 review
2 helpful votes
January 24th, 2024

I'm usually not one to pen negative reviews, but my recent experience with briliance.com compels me to share a cautionary account that others might find instructive.

As a seasoned patron of briliance.com since 2021, my journey with them had been marked by the acquisition of nine distinct diamonds. My latest endeavor involved two separate purchases: a 1.7 ct diamond and a 1.5 ct diamond, each unique in its characteristics. However, an unexpected turn occurred when Ariel McMullen from briliance.com informed me that both my orders were being treated as final sales under a policy against 'comparison purchasing'. This policy was misapplied in my case, as my intention was to purchase two distinct items, not to compare them.

Adding to my dismay was Ariel's approach. Without seeking to understand my intentions or clarify my needs, I was unceremoniously told that my second order was canceled and was prompted to return the first diamond, bearing the return shipping costs. This was all conveyed in a message ending with a smiley face, an element I found both inappropriate and somewhat mocking.

This situation isn't about the financial burden of return shipping, but about the principle and apparent lack of customer insight. Consequently, I decided to return the item I initially intended to keep and to seek my future diamond purchases elsewhere, even at a higher cost.

After packaging and sending back the diamond, I reached out to COO Jonathon Ohayon, hoping to highlight what might not be an isolated issue. The lack of response was disheartening. It seems that the loss of one customer might be insignificant to them, but I believe they should consider the broader implications of such service experiences. To those considering a purchase from briliance.com: buyer beware.

Thumbnail of user jonathana185
2 reviews
17 helpful votes
February 16th, 2020

I needed help in deciding the perfect gift for my girlfriend (because she has an extremely unique taste). When calling Brilliance, I was a little scared because I wasn't sure if I could find specifically what I was looking for anywhere, but Jonathon honestly worked throughout the day with me to get an amazing gift at the end! Beautiful packaging and amazing customer service! Thanks for all the help you gave!

Tip for consumers:
You can pretty much find any kind of jewelry here. They are able to customize pieces to your liking, and extremely affordable (that was my main concern).

Products used:
I ended up purchasing a necklace.

Service
Value
Shipping
Returns
Quality
Thumbnail of user gregoryb384
1 review
0 helpful votes
October 13th, 2020

Searched for years to find (upgrade) wife's original radiant cut diamond engagement ring, and finally found the perfect setting. Shipped her ring under their insured service and reset was beautiful. All went flawless, and was updated all through process, as to reset and delivery dates. Never received and answering machine or was put on hold as to questions. 0nly problem experienced was engraving wasn't accomplished, which I can have redone at another time. Great quality at very good prices. I will use them again!

Thumbnail of user britnic6
1 review
0 helpful votes
January 21st, 2022

Bought a wedding ring for my fiancé and he loved it. Fit perfectly and looked elegant, would purchase another item from brilliance in future

Products used:
Wedding band

Service
Value
Shipping
Returns
Quality
Thumbnail of user senyil
2 reviews
15 helpful votes
February 15th, 2022
Verified purchase

They were quick to accept payment for a $15k ring but when I asked to return it for a refund they have been really slow in trying to process the refund. I waited the full 20 business days that they stated on their website it could take to process the refund and finally called them to see what was going on. The person seemed disinterested in my concerns and was dismissive of me. He quickly cut me off when I tried to ask questions. He made a poor excuse stating they don't have enough workers. But they were so quick to take my money at the beginning. They also take down negative reviews on their website because I posted a review last month about the buying experience and now when I go back to their site I do not see my review at all. Buyers beware.

Service
Value
Shipping
Returns
Quality
Thumbnail of user jacquelineg745
1 review
2 helpful votes
August 29th, 2023
Verified purchase

I purchased a 2.24ct lab grown round Diamond on a 0.31ct baguette ring. It turned out beautifully however, communication after I ordered the ring was not great. When the ring arrived it was packaged beautifully with all the appropriate paperwork. Overall, I am very satisfied with my order.

Thumbnail of user blakee49
2 reviews
0 helpful votes
January 26th, 2022
Verified purchase

We needed someone to build our custom ring design, and Brilliance did it perfectly. With some patience and hard work, we collaborated to create the most beautiful ring, and my fiancé couldn't be happier. Which is a good thing, because she might not always be happy with me, but when she looks at that ring, she'll always be happy with it. Haha. Seriously, it's a long and tedious process, but we'll worth it. You only get one chance to do it the first time. Why not do it right? Highly recommend Brilliance.

Tip for consumers:
Be specific with what you want. They’ll do their best to help you create it!

Products used:
Custom engagement ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user kennys114
1 review
7 helpful votes
May 2nd, 2021

Ordered a ring in a size of 5.5 but received a ring at a 5.25. Had to pay $80 to buy insurance and ship back for resizing only to be told after it was fixed it was going to cost me another $80 to send it back unless i want to write a review for $50 off shipping cost. Costumer service was good and the people I spoke to was nice but don't like spending up to $2000 for a ring and told i get a free resizing for the first 90 days but cost my an additional $100 or more to get it correct.

Thumbnail of user roberta1539
1 review
17 helpful votes
April 14th, 2020

Wonderful customer service and helped me design a beautiful ring just as I needed it. Being able to view my order status in its phases of design was a nice touch without the need to call. All my needs and expectations, including a Very fair price, were met and I'd absolutely consider a visit again in the future. Top notch job at Brilliance.

Service
Value
Shipping
Quality
Thumbnail of user jackj304
1 review
22 helpful votes
August 7th, 2020

Let me start off by saying I am the biggest skeptic there could ever be, especially buying on the internet. Was I mistaken. Brilliance went far beyond my expectations. Natasha the manager put up with my skepticism in stride, could not have been nicer, more patient and professional. And Johnathan the owner went way out of his way with his search for me.He not only found the perfect diamond but upgraded at no extra charge. Talk with them they are first class. I unquestionably would use them in the future. For the record my wife could not be happier. Jack J

Thumbnail of user azamora111920
1 review
0 helpful votes
May 4th, 2023

If you're in the market for a Quality Lab Grown Diamond, look no further. You cannot find similar Diamonds elsewhere without paying significantly more.

Products used:
Bridal Diamond Set

Service
Value
Shipping
Returns
Quality
Thumbnail of user jonathono2
Meira D. – Brilliance Rep

Thank you so much for supporting Brilliance, Angelica!

Thumbnail of user debrap411
1 review
19 helpful votes
June 23rd, 2020

I recently helped my son purchase a loose diamond from Brilliance for an engagement ring. I'm always a little cautious about making such a big purchase, sight unseen, on line, but the process was wonderful and Natasha took care of us every step of the way. She found us the perfect stone and was so patient as my son looked at the different options. I know we saved significant money over buying this stone from a local retailer, and we will definitely use Brilliance again when it comes time to buying the wedding band!

Thumbnail of user rogera144
1 review
18 helpful votes
July 11th, 2020

Absolutely gorgeous selection and very reasonable pricing are Two amongst many many positive traits these guys and gals possess. 24 hour chat ability along with a phone number to get in contact will never leave you wondering a status or just an inquiry for information. Help is always at bay. Natasha Drabik made my experience and journey with it all not only pleasant but fun and exciting. Make it happen men, your other half deserves it! Or vise versa

Thumbnail of user marthaa409
1 review
0 helpful votes
April 16th, 2021
Verified purchase

I was looking for a round diamond for a ring I was having made. I had a budget, but still wanted the stone to meet certain criteria as far as color, size, clarity and fluorescence. Representatives at Brilliance worked with me to get me good clear photos, and even 360 videos of some of the stones I was considering. I got a lovely diamond, and it was carefully shipped, and all paperwork included. I could not be happier and now have the ring that have wanted for so long!

Products used:
Loose Diamond

Service
Value
Shipping
Quality
Thumbnail of user matthewb1270
1 review
0 helpful votes
September 5th, 2021

I had to buy our wedding rings during the pandemic in 2020, so I searched many places online. I'm so happy I found Brilliance because my husband and I love our titanium and meteorite wedding rings! They are original and beautifully crafted and engraved. The professional service is another reason I am happy with Brilliance. Let Brilliance design your jewelry! You will love it too!

Thumbnail of user williamb3847
1 review
0 helpful votes
January 27th, 2022

Had a great experience with Brilliance. Checked their website, used the chat feature to answer my questions, and called and spoke directly with them. With very short notice, I ordered 3/4 Carat Diamond Studs for a gift for Christmas and they arrived just in time. She loves them!

Tip for consumers:
You can chat directly with them

Products used:
Diamond Earrings

Service
Value
Shipping
Quality
Thumbnail of user justinl506
1 review
0 helpful votes
January 14th, 2021
Verified purchase

This ring was perfect. The team worked with me from start to finish. Natasha took the pictures I had and turned my vision into something really beautiful.

Thumbnail of user francod27
1 review
8 helpful votes
May 26th, 2022

So I have return this poor cut dimond for exchange but is now one month and am still waiting to get my dimond deliver, when I call company was explained that the Dimond got lost in delivery and they will look in to in what happened to my dimond
Now am still waiting not
Sure if I will ever received my dimond
I feel this compan lies about orders and not deliver excally what you hbuy

Products used:
Dimond

Service
Value
Shipping
Returns
Quality
Thumbnail of user staceyp245
1 review
9 helpful votes
March 19th, 2022
Verified purchase

Well... I wanted to leave a positive review; I really did! However, it is just not possible. The company is slow to follow through and the owner, who seems to be very friendly, looking back, is just pacifying you when there is a problem. He is a really great sells person but does not like to give you your money back. I purchased a 10K item. I was charge immediately and that was fine. Took over two weeks to get the item. Ok, that was fine too. I returned the item the next day and they received the return. Now, over two weeks later and many, many promises, no refund. I am calling our bank to file a claim. Owner is quick to respond, but what he is telling me is simply not the truth and the fact that I do not have my refund, after a full two week since they received the item, is the proof. Be very, very careful before committing to a purchase. They are great when they are selling you something, but not eager to give you your money back when you decide to return it. And I paid over $200.00 to ship it back to them out of my own pocket. That was OK too but now I would like my 10K back...

Service
Value
Shipping
Returns
Quality

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From the business

At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

Company Representative

Thumbnail of user jonathono2
Meira D.
Customer Satisfaction
Typically does not respond to reviews

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