• Boohoo

Boohoo

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Overview

Boohoo has a rating of 1.38 stars from 1,303 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Boohoo most frequently mention customer service, next day, and tracking number problems. Boohoo ranks 2393rd among Women's Clothing sites.

  • Service
    290
  • Value
    283
  • Shipping
    298
  • Returns
    243
  • Quality
    267
Positive reviews (last 12 months): 1.8%
Positive
1
Neutral
0
Negative
55
263
See all photos

What reviewers want you to know

Positive highlights

  • There customer service was great and helped me figure out a solution.

Critical highlights

  • Disgusting service and I should be compensated for the scam of paying for next day delivery.
  • The dispatch a label that you pay for, then you take it to the post office and it is the wrong label.
How would you rate Boohoo?
Top Positive Review

“Pleasantly surprised”

Ro J.
8/24/22

I had very low expectations based on the reviews I read on this site, but they had a dress that looked exactly like what I wanted and at less than $30 it seemed worth the risk. I'm so glad I went for it! I followed their size guide and the fit was perfect, it feels well made and the fabric is good quality. This is my first experience with them so maybe I just got lucky, but I'm very happy with it!

Top Critical Review

“Stay away!”

Brooke D.
3/28/24

This place has zero customer service. Good luck ever getting in contact with anyone. They didn't fully refund my return and I had no way of contacting anyone because they took down all of their contact information. After going through several links of what I thought would lead me to something useful, it asked for me to put in my order number (which I copied and pasted from my order email) and it said it was incorrect. Yet it was able to find it when talking with the chatbot. Sketchy company. Never buying from again.

Reviews (1,303)

Rating

Timeframe

Other

Reviews that mention popular keywords

day delivery (74) post office (33) customer service (457) phone number (36) return label (25)
Thumbnail of user melt54
1 review
3 helpful votes
April 16th, 2021

Shipping use to be only $11CAD for full order no matter what, now it is $16.99. Big jump in price.
Plus they do not offer exchanges, and now pre-charge you $15CAD in order to gain return label.

Sizing is very off when it comes to foot wear. As an example, size 7 CAD is equal to size 4 UK however ordering through BooHoo when you order size 7 CAD on the website they give you size 5 UK therefore it is way too big and I have to return it for smaller size. This is where my earlier comment comes in. So I already paid $16.99 for shipping of my order, now I have to pay $15 for return label to ship the invoorect sizing shoes back. And if I want to reorder the shoes in smaller size I have to pay another $16.99 as they do not provide exchanges and it is their error that they are incorrectly sizing in their website.
So that means $48.98 in shipping alone to do this process.
That is extremely costly in my opinion

Buyer be careful!

Tip for consumers:
**Be careful with sizing** all clothing does not fit the same, so if you are size 6 in one item does not mean you will be a size 6 in another item
Sizing for shoes is way too big, I'm a size 7CAD, and received size 5UK which is 7.5-8CAD

Must **prepay** $15 to return items & receive shipping label. This is new, never had to prepay for shipping retuns their reasoning is they have gone paperless, but this way you have to use their preferred postal company & have no option on cost to ship it bac

Products used:
Heels, boots, lingerie, swimwear, earrings, jackets, & general clothing

Service
Value
Shipping
Returns
Quality
Thumbnail of user alishap31
1 review
3 helpful votes
August 20th, 2020

I have always had great things to say about Boohoo have spent hundreds of dollars with them in the last few years. I must say I am very disappointed with my last 2 orders and shipping. I have paid extra for express shipping yet don't get for days over express time. They used to use DHL, and now FedEx. I am not sure I will be ordering anymore from Boohoo because of this.

Thumbnail of user terril416
1 review
0 helpful votes
June 19th, 2022

I got a white blouse from boohoo. It looks just as pictured. Its kinda giving bedsheet but it's actually ok for what I need it for. However, the markup was $16 "discounted" from the regular $40 but when I went to checkout with my discount code, the price jumped from $16 to $16.68 plus an additional $10.96 which is the shipping. Actually, ALL of the blouses markup's increased. I thought I was losing my mind. Sleazy. So in short, a blouse was $16, I tried to apply a discount of %5 off and it didn't work whatsoever, I guess because the blouse was already "discounted" which is LITERALLY EVERYTHING IN THE STORE, mind you. The total was $27.64. No discount in sight. Lol The prices are already steep for a fast fashion shop so this will probably be my first and last time shopping here.

Thumbnail of user chrisp1728
3 reviews
7 helpful votes
March 7th, 2022

Dress looked nothing like the picture. The fabric was beyond awful. When looking at a photo of their clothes you need to just imagine the cheapest, most poorly crafted version imaginable, because that's what you'll get.

Service
Value
Shipping
Returns
Quality
Thumbnail of user paigeh88
1 review
0 helpful votes
October 16th, 2020

I will never order from here again, nothing to do with Boohoo, but because of the fact they have hermes deliver their parcels. If they had a reliable company like DHL or DPD i would order from here.

Thumbnail of user caseyr81
1 review
2 helpful votes
May 27th, 2020

I ordered clothes almost 3 weeks ago and never received my items. According to fed-ex the package was empty which honestly is difficult for me to believe. I will never order from this site again. It's just wasted money and time. The reason they don't have a telephone number must be b/c of the amount of complaints they would receive. Lol...
EDIT: Prior to this review, speaking with fed-ex and finding out my items weren't coming, I ordered from the site again. The difference between the orders are, I used Klarna for the first order and paid the total amount for the second order. Received all of my items with the second order. Use Klarna at your own risk. Sticking with the 1 star rating because I never heard from Boohoo via email regarding the first order. That's bad business.

EDIT 6/18/2020: Reached out to BooHoo via instagram and left comments about not receiving my items. A representative reached out, looked up my account and gave me a refund. Changing the rating because they rectified the situation and I received my second order.

Thumbnail of user jasmineb71
1 review
2 helpful votes
June 14th, 2018

Took 2 weeks to receive my clothes which was a bit longer than expected, one of the jackets I purchased was beautiful but it shreads like crazy and kinda good material but still shreads everywhere, the other wool look coat I received was threading and not the best beautiful colour but meh! The swing dress I got was awesome quality and fits really well, Overall Im am happy with my purchases but I wouldnt spend that much money on defiantly always look for promos and sales! :)

Thumbnail of user jennyc533
1 review
0 helpful votes
August 16th, 2021

Why on earth do I only get refunded the price the item is at the time of return, and NOT the full price I paid?!
I have lost over £50 due to this on goods I returned. One of which was £35 but I was only refunded £16. Absolute joke and thief's!

Products used:
Clothing and shoes

Service
Value
Shipping
Returns
Quality
Thumbnail of user fatimatak
1 review
1 helpful vote
April 29th, 2020

Boohoo's customer service is really accurate and helpful. They helped me resolve the problems I had with my purchase and replied very fast.
For me, I had two missing items for my second bag and contacted them. I ordered since the end of March and they told me to wait until April 16th but it never came home. I'm assuming it felt off the wagon or they just forgot to put it in my bag because they were very little ( it was just an eyeliner and a mirror). I didn't really like my second parcel bag that carried my stuffs because it looked old and torn. However, the clothes are really nice and came with the correct size, except my shoes (not the right size). My parcels came on time and everything was lovely! I would definitely recommend boohoo (do not get mad when you have items missing and be easygoing).

Tip for consumers:
Always ask when you have items that are missing. They might have just forgotten or it felt off the wagon.

Products used:
Clothes, shoes and makeup.

Service
Value
Shipping
Returns
Quality
Thumbnail of user rinad8
3 reviews
0 helpful votes
May 1st, 2020

I have bought a pair of grey joggers and a pair of leggings. Good that I have ordered 2 sizes bigger (the joggers) otherwise they would have been small on me. Should have done same with leggings - though they are ok but wish they were longer.

Thumbnail of user bobbys152
1 review
5 helpful votes
November 26th, 2019

So I bot a peacoat with wool blend. Like 26% wool. When I recieved the coat, I look at the tag and it doesnt have wool at all. I'm not really upset but that is false advertising. I didnt spend a lot on it but if i knew it had no wool it should cost even less.

Thumbnail of user quianar
1 review
1 helpful vote
June 21st, 2020

I did the site quiz about what size to buy and it told me to buy 16 so I ordered a size 16 jeans when they came I couldn't even get them past my bum, I always order 16 everywhere but I know that sizes are different for each store/ website so I sent them back and ordered plus size 18 instead they came and still don't fit, the last time I bought a pair of jeans (size 16) I was 1 stone heavier so I know it's not because I have gained weight or anything, I also ordered a plus size 18 dress which is fine in length and around the stomach but on my chest it's too small, I usually buy size 16 for that aswell, the clothes in general are nice and are exactly what they looked like but the sizing is all over the place.

Thumbnail of user maureenr103
1 review
1 helpful vote
May 9th, 2020

Love shopping boohoo. Easy to navigate and feel confident with this place! You wont be disappointed! Good materials, most wash well.

Thumbnail of user tomasa59
2 reviews
13 helpful votes
September 19th, 2022

This is a trusted Online fashion retailer. Great company, good products, swift delivery brilliant customer service a credit to our great city.

Thumbnail of user joyb320
1 review
0 helpful votes
August 31st, 2021

I really should give 2 stars but I was actually impressed because I half expected it to be somewhat bad/cheap but thought "what the hay I have money to blow". Let's admit it, there are some warning signs on the website (site-wide 50% off, expensive at times, no reviews, slight bugs, and you've never heard of it). At least they kind of tried though? Lol.

I bought 2 dresses, a maxi skirt, some belts and a pair of shoes. The "one size" belts worked for me but don't even bother with the 105cm ones unless you have a smaller rib cage because you still have to pull and cinch because the holes only appear maybe 10cm in. My rib cage is maybe 36 inches and it worked but it's tight. The shoes are good. I thought the first dress' cut was a bit off but it's actually fine. I carefully compared the pictures on the website to what I got and I can say that for all except the maxi skirt, the pictures are real. Perhaps they rushed and gave a very similar maxi skirt? (Don't discount other reviewers bad photos though!)

I only had a real issue with the 2nd dress that was the wrong colour. The sticker said the colour I ordered though (wanted khaki green, got black). The maxi skirt was way too long and has to be worn like a dress instead. Literally no woman is tall enough to wear it as a skirt. Trust me, I'm 5'8. It is also clearly not the dress in the picture. It's missing the top panel and string tie (both of which I would have loved). I can only wear it as a skirt if I make alterations. Thankfully none of these things actually bothered me too much (remember I didn't expect much) but it's definitely enough to never buy from them again or at least be extremely weary. I'd only consider it if I read even more of these reviews, and was willing to potentially lose the money or make sewing alterations at home. But why would anyone want to risk these things? I would certainly never recommend the website either. I live overseas and it took a week from the UK with standard shipping which also impressed me. I also appreciated the tracking system used and email updates.

Even if I considered returning, I wouldn't bother because it seems people had issues with getting money back and had to pay for the return shipping. The quality of all the items was actually good so I'll just keep them even though 2 were not really what I wanted. Hope this helps! Happy shopping!

Thumbnail of user shayw35
1 review
1 helpful vote
September 2nd, 2021

I ordered some work pants for my new job. I dont know when the pants busted but it wasnt a small straight down the middle. Very cheaoly made will NOT USE AGAIN and yes it was very embarrassing. The good thing I work with one person and someone told me. VERY Embarrassing!

Thumbnail of user staceyt299
1 review
0 helpful votes
May 11th, 2021

I had never shopped on boohoo before so I thought I would give it a try. I'm from Canada so first off I was happy to see that I could get canadian pricing while I was browsing. I had no idea what size to buy so I wipped out my tape measure amd went by the sizing chart. I received the order and it was all great quality and just like the pictures however every single piece was way too big! Of course now I have to send it all back and come to find out I have to pay $15 shipping to send it back! This is where the disappointment set in! I went by your sizing chart and it was wrong and now I have to pay $15! I'm not happy about this at all... that's my rant and my review.

Tip for consumers:
Dont follow the sizing chart

Products used:
Shoes

Service
Value
Shipping
Returns
Quality
Thumbnail of user candycef4
1 review
7 helpful votes
August 24th, 2020

The saying is true "you get what you pay for". One cannot expect to get excellent quality for thrift store prices. So here's the good, the bad & the ugly truth about this store. The good: cheap prices, the bad: each article of clothing is not the same in sizes due to the materials use to make the item. The ugly: its a gamble, hit and miss. You will have a love hate relationship with them.

Thumbnail of user sabrinat144
2 reviews
2 helpful votes
September 22nd, 2022
Verified purchase

I ordered (2) the Oversized Batwing Sleeve Shirt Dress. It's shorter front & back than the picture. Also I ordered a size 12 in both and they sent a 12 and 14. Returning!

Tip for consumers:
Make certain, because YOU have to pay to return.

Products used:
Clothing

Value
Shipping
Returns
Quality
Thumbnail of user cn365
1 review
3 helpful votes
April 8th, 2020

Boohoo has gotten their quality so bad lately, bought three pairs of trousers and all see through ALL!
Not even nude pants will help and I can't return them. Service is just gone out the window

Thumbnail of user donnad1028
1 review
6 helpful votes
August 2nd, 2020

I purchased some jeans from Boohoo(along with a lot of other items that I love. However, said jeans, literally go from my ankles to my shoulders(photo enclosed) and i do not class myself to be vertically challenged!(5' 2")

I was wondering, if these were made for stilt walkers and this was somehow missed from the description as I dont ever remember speaking to any human or even passing one with my eyes at their crotch level!

I would be intrueged to know if this item has actually fit anyone that may be classed as human as someone with legs that fit this item must be some sort of giant, and didnt know such leggy women exist.

Regards

A standard height human

Thumbnail of user maggiej55
1 review
0 helpful votes
March 26th, 2021

I have a love and hate relationship with Boohoo. I love buying their dresses and I have never been disappointed with the quality and price. (Average maxi dress price is 20-25 dollars). The issue with me is that you pay $10 for shipping and it takes about a month. It's also really hard to track the shipment and often times it comes randomly. I have no problem with the wait but one time it got delayed and my package was delayed for 3 months. Otherwise I love the site and the prices are good. I have purchased about 15 dresses from them and I will continue to do so despite the wait times.

Tip for consumers:
Always check your email because they may send you free shipping,

Products used:
Dresses

Service
Value
Shipping
Quality
Thumbnail of user jaye66
1 review
2 helpful votes
May 7th, 2019

I've bought one blouse out of four from one order, due to colours being very different to photos on website. On another order I ordered 16 blouse and trousers, both would have only fit a size 12 at a push. My true size is 14, but I even sized up, way too small AND I used the size gauge on the website, and added a bit more to the description as being curvier more than average to compensate and STILL the sizes would only have fit a 10/12. I was so convinced the sizes sent were wrong I checked the labels, they were both labelled 16, but no way are they anywhere near. So out of 6 items from two orders and I kept one! Both times paying £3.99 p&p, so £7.98 postage for having one blouse. It was only just touch and go if I was keeping that one due to snug sizing. So if you are over 40 have any curves at all, proportionately you might be disappointed, if you're a 20 year old skinny minny you might just get away with it. I'd say most things are on the small side, so it's touch and go. Clothes look appealing in the photos, but in my opinion they don't live up to the pictures unfortunately.

Thumbnail of user catherinel38
2 reviews
0 helpful votes
August 21st, 2017

I have ordered many times from boohoo.

As with many of these fast fashion sites the sizing is almost always all over the place!
The quality is hit and miss. Most the the fabrics are similar- the stretch fabric is of decent quality the cottons are usually very cheap. Don't wash wel and generally what you pay for. I have got the jackpot a few times where the cut and quality is excellent so again. It's hot or miss and for the price you can't really expect more than that.

Thumbnail of user lindsayc42
9 reviews
22 helpful votes
November 30th, 2018

I've made 3 large orders with this website. The clothes are inexpensive and trendy, similar to Forever 21. I have been semi happy with the items for the prices. They also do size lines in tall/petite/ maternity. If you're looking for fun vacation clothes or festival clothes, this is my new favourite, but its a shot in the dark if you get something cute or incredibly $#*!ty. Their site is a weird one where everything is always 40-50% off, so never buy things in a rare time this sale isn't happening. Also bonus points for this store because their customer service actually replies to you and they were helpful. I'm a 4/6 and I find their size a tiny bit small, so I order size 6 and it's great.

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About the business

UK online fashion retailer selling men's and women's clothing and accessories since 2006.

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