• Blue Nile

Blue Nile

Overview

Blue Nile has a rating of 2.64 stars from 134 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 31st among Engagement Rings sites.

  • Service
    44
  • Value
    43
  • Shipping
    41
  • Returns
    24
  • Quality
    42

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
6
18
See all photos

What reviewers want you to know

Positive highlights

  • Great quality and customer service, though prices are a little bit higher, but it worth each penny.

Critical highlights

No critical highlights yet

How would you rate Blue Nile?
Top Positive Review

“I love my Blue Nile Diamonds!”

Beth Anne S.
6/9/21

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too! I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent. I will forever refer friends and family to Blue Nile!

Top Critical Review

“Absolutely STAY AWAY FROM THIS COMPANY”

Marco T.
12/22/23

They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

Reviews (134)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (23)
Thumbnail of user bethannes1
1 review
0 helpful votes
June 9th, 2021

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too!

I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent.

I will forever refer friends and family to Blue Nile!

Service
Value
Shipping
Returns
Quality
Thumbnail of user innam29
3 reviews
4 helpful votes
March 15th, 2023

Great quality and customer service, though prices are a little bit higher, but it worth each penny. I advise it to my sister

Products used:
the golden ring

Service
Quality
Thumbnail of user seank296
1 review
0 helpful votes
June 9th, 2021

I purchased a diamond bracelet for my wife for our anniversary. She loves it. The price was great, the quality is amazing and the jewelry arrived on time, in a plain box. Perfect. I had several friends who used Blue Nile and they told me that the jewelry is terrific. I tried the service and found just what I was looking for on the site. I had a couple of questions and used the chat feature to get my answers. It was really easy and fast. Thank you for amazing jewelry at prices that are much better than the mall stores!

Tip for consumers:
They have 10 retail showrooms across the country where you can visit and see, feel and touch the diamonds and jewelry before you buy.

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Sean, thank you for the sparkling review. We really love helping people select the perfect gift for their loved ones, and making sure they get a great deal, too. We look forward to helping you celebrate more milestone moments in the future!

Thumbnail of user debrac792
1 review
0 helpful votes
July 7th, 2021

I Must give Blue Nile a 5 star rating. I have worked in the field of customer service and I was so very important how you treated people that you interacted with on all levels. In this day in age it is a rarity. Something has been lost along the way. But Blue Nile Old School and treats everyone with dignity and respect. Highly recommend them and their product is excellent. Love my earrings and receive many compliments. Thank You Blue Nile for job well done.

Tip for consumers:
Check out the site and ask questions

Products used:
jewlery

Service
Value
Shipping
Quality
Thumbnail of user shauryarshetty
1 review
0 helpful votes
April 7th, 2023

Very good service and nice things they provide to increase instagram soldiers fat and easily bec I am gay

Thumbnail of user shawne123
1 review
0 helpful votes
June 15th, 2021

I purchased these pearl ear rings for my girlfriend that was about to graduate Nursing School. She loved them! She wanted for Nursing photos and Graduation. She wears them nonstop. Looked at Tiff., these are incredible and flawless, priced much better and still received with a beautiful presentation box. Thanks again!

Tip for consumers:
Everything was as expected and wonderful.

Products used:
Pearl Earrings

Thumbnail of user debbey
2 reviews
0 helpful votes
May 18th, 2021

Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Debbe, thanks for the sparkling review! We are so glad you love the diamond-- we loved being part of your celebration and this milestone moment. We hope to always be on your shopping list when a special occasion comes up!

Thumbnail of user liliyas15
1 review
0 helpful votes
June 9th, 2021

I absolutely love my London Blue Topaz engagement ring - it's a stunning piece that is both elegant and bold. Always get a lot of compliments wearing it ;)

Products used:
Engagement ring

Service
Value
Shipping
Quality
Thumbnail of user jaynem98
1 review
0 helpful votes
May 12th, 2021

Love my earrings! The representative I talked to was very helpful in helping me pick out what I wanted.

Service
Value
Shipping
Quality
Thumbnail of user reesew45
7 reviews
1 helpful vote
August 29th, 2022

Always excellent customer service from Blue Nile. I wouldn't normally order online for fine jewelry but for Blue Nile, they have proven to me over the years -- from my first diamond ring to the everyday / special occasion accessories I purchased in between, and eventually to the maintenance and checkup I needed for my diamond ring -- that they are a very reliable and dependable company. If you have a case that requires the location of a person who is making it very difficult to find them, or just want to be reunited with a long lost relative, skip trace can help and McRae Investigations Agency is happy to discuss your specific needs anytime. See mcraespy at outlook. Com today for all your investigate needs including assets discovery and recovery. Highly recommended!

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thank you for such a kind review, Reese! We're so glad you had such a positive experience!

Thumbnail of user wakels
1 review
1 helpful vote
December 14th, 2021

5 star rating. I have worked in the field of customer service and I was so very important how you treated

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the 5 stars!

Thumbnail of user jasminev62
1 review
0 helpful votes
May 4th, 2021

I was skeptical to buy jewellery online, but with the current shut-downs decided to give it a try. I have now made 4 purchases with blue nile over the course of the last year and will continue to give them my business in the future. The selection is good, and the customer service is excellent. I was unhappy with my first purchase (beautiful piece, just did not suit me) and the return process was quick, painless and cost me nothing. I would not hesitate to recommend Blue Nile, I'm very happy with the quality and the experience.

Products used:
rings, earrings, necklace

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

HI Jasmine, wow thank you for your sparkling review! We're so glad you trusted us and we strive the provide the best quality, value and customer service possible. We hope we can continue to help you complete the jewelry box of your dreams!

Thumbnail of user ericw1133
1 review
0 helpful votes
May 4th, 2021

I purchased these for my wife for Christmas and she absolutely loves them! The diamonds are clear and really sparkle. What I like most is that they have a locking clasp to keep them safe while she exercises. You have to push a little button to take them off! She is super active and they are just the right size for daily use. Highly recommended, you won't regret spending the $$ on them.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

HI Eric, thanks for your sparkling review. We're so glad everything went well and that she loved her Christmas gift. Your comment truly speaks to the level of service and quality of product we always strive to provide. We hope that when the time comes to celebrate more milestone moments, you'll think of us first!

Thumbnail of user carolw1398
1 review
0 helpful votes
November 11th, 2021

This company is amazing and so is my ring. I've been a customer ever since I found these guys about 5 years ago. Their jewelry is excellent and a very good value. My wife loves everything I've ever ordered from them and I've spent thousands with them. Customer service is impeccable and I'm just now returning the first thing I've ever bought from them to get larger diamonds. I love these guys!

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the kind review! Happy to hear we've exceeded expectations over the last five years and we look forward to helping you with future purchases.

Thumbnail of user samanthab662
2 reviews
0 helpful votes
August 5th, 2021
Verified purchase

Got my spouses ring through this company. I was hesitant, and very unsure on his size so i ordered the ring sizer thing. The size was wrong 2 xs but each time it took less than a 5 minute phone call to resolve! Great customer service!

Products used:
Ring

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks, Samantha! So glad to hear that our customer care team provided excellent service!

Thumbnail of user edwinc435
1 review
0 helpful votes
August 25th, 2021

The ring she loved it. I planned a whole horse and carriage ride in Central Park with her family and mine with a photographer there. It was a nervous moment but well worth it for the the woman and mother to our beautiful son who deserves the world.

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

We're so happy to have been a part of your special proposal. Thanks for the dazzling review and congratulations on your engagement!

Thumbnail of user jamesl2382
1 review
0 helpful votes
June 15th, 2021
Verified purchase

I purchased an engagement ring from Blue Nile. After looking at the local jewelry shops, I just hadn't found what I wanted. Blue Nile had both the ring and the diamond that fit my budget and her style. She said yes, and continues to stop and stare at it from time to time. Thanks Blue Nile!

Service
Value
Shipping
Quality
Thumbnail of user dahle1
1 review
0 helpful votes
July 20th, 2021

Blue Diamond had the perfect engagement ring setting and it was so easy to get the exact diamond that she wanted. The cut, the size, the clarity and the color were all there and combined with the great price it was the best purchase I made all year!

Products used:
Engagement ring

Thumbnail of user pratibhav3
1 review
0 helpful votes
September 8th, 2021

I ordered a gold band for myself earlier this year. It's sleek and looks amazing. I don't even feel I am wearing it in my ring finger. Quality of the product is great too! I recommend buying from blue Nile. Customer service is quick and amazing too!

Service
Value
Shipping
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thank you for the kind review! We are happy to hear you love your Blue Nile ring.

Thumbnail of user kathleenh1071
1 review
0 helpful votes
September 13th, 2021

I have been a client for many many years. I've had done returns, (processed quick and easy) service on my engagement ring, which is about 11 years old. They checked it "inside and out, top to bottom". Recommendations and cost were explained to me in great detail. Workmanship was impeccable! I can't say enough great things about BN! Client for life!

Products used:
Rings, earrings, necklaces, bracelets

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Kathleen, thank you so much for this kind review! Whether it's caring for your engagement ring or supporting you with a return, we appreciate having you as a loyal Blue Nile customer!

Thumbnail of user lisan731
1 review
0 helpful votes
May 18th, 2021

WOW doesn't even describe how beautiful my dainty cut-out cross necklace looks. It is absolutely perfect; the disc size, the chain length, weight and clasp. The attention to detail and quality of material is 5-star! Blue Nile is my new go-to jeweler.

Products used:
Mini disc cross necklace in 14k yellow gold

Service
Value
Shipping
Quality
Thumbnail of user rj356
1 review
1 helpful vote
August 18th, 2021

Everything was excellent from the purchase to the shipping. I will shop at Blue Nile again soon. Oh, and she loved the earrings.

Tip for consumers:
High quality jewelry and very fast shipping.

Products used:
Jewelry

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the glowing review, RJ!

Thumbnail of user madelinet38
1 review
0 helpful votes
May 25th, 2021

Have purchased several items. Always happy with them. Blue Nile repairs also if one happens to need this service. Recently bought myself a beautiful bracelet and have had many compliments always recommend blue nile.

Products used:
All

Service
Value
Shipping
Quality
Thumbnail of user zachariel4
2 reviews
0 helpful votes
January 16th, 2022

I am completely glad with my order. I was kept informed along every step of the way and I received my order on the date promised, so recommend to all!

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Happy to hear this, Zacharie. Thanks for the glowing review!

Thumbnail of user clairec330
1 review
1 helpful vote
October 9th, 2021

Very quick delivery and an excellent product. Will purchase more stuff from here again! The product was as described and delivered in perfect condition.

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the 5 stars, Claire! Happy to have provided you with quality service and jewelry.

Sitejabber for Business

Gain trust and grow your business with customer reviews.

From the business

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

Company Representative

Thumbnail of user austinb213
PR B.
Typically does not respond to reviews

How do I know I can trust these reviews about Blue Nile?

  • Sitejabber’s sole mission is to increase online transparency for buyers and businesses
  • Sitejabber has helped over 200M buyers make better purchasing decisions online
  • Suspicious reviews are flagged by our algorithms, moderators, and community members
Have a question about Blue Nile?