• Blue Nile

Blue Nile

Overview

Blue Nile has a rating of 2.64 stars from 134 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 43rd among Engagement Rings sites.

  • Service
    44
  • Value
    43
  • Shipping
    41
  • Returns
    24
  • Quality
    42

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
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What reviewers want you to know

Positive highlights

  • Great quality and customer service, though prices are a little bit higher, but it worth each penny.

Critical highlights

No critical highlights yet

How would you rate Blue Nile?
Top Positive Review

“I love my Blue Nile Diamonds!”

Beth Anne S.
6/9/21

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too! I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent. I will forever refer friends and family to Blue Nile!

Top Critical Review

“Absolutely STAY AWAY FROM THIS COMPANY”

Marco T.
12/22/23

They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

Reviews (134)

Rating

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Reviews that mention popular keywords

customer service (23)
Thumbnail of user justinm1078
1 review
0 helpful votes
May 25th, 2021
Verified purchase

The shopping experience was easy enough, as usual. Unfortunately, the emeralds in the earrings I purchased were not as green as the image shown which was what you'd expect when you think of emerald green. Instead, they are a shade or two lighter, milkier if you will. And these were NOT cheap! My wife says she likes them but she's also a very polite person. I'd be lying if said I wasn't disappointed.

Products used:
Emerald Stud Earrings in 18k White Gold (5mm)

Value
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Justin, thanks for your honest review. We're sorry to hear about your experience and earrings and will make sure this feedback is taken to our internal teams. We take all feedback seriously and use it to fuel our efforts at continuous improvement.

Thumbnail of user matthewc1503
4 reviews
0 helpful votes
June 1st, 2022

I bought a gold ring from here nearly spending $2k. They said it would arrive in 3 -4 days. It took way longer than that. Just dropping my honest thoughts!

Service
Value
Shipping
Returns
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Matthew, thanks for the honest review! We apologize for the delay and we hope that you love your ring.

Thumbnail of user colleenk223
1 review
0 helpful votes
November 9th, 2021

I ordered two items. A sapphire and diamond ring which I love. But also a sapphire and diamond bolo bracelet that looks so tiny that my grandchildren could wear it.
I am almost 60.
It is not as pictured.
I received return instructions and with a very contagious disease could not get to the required UPS store with all the details on return of a $750 bracelet.
I called back to Blue Nile and said " I am bedridden and could not return in time slot".
The gal told me she needed a doctors note.
I called my infectious disease doctor and the nurse laughed. She said," Seriously, you need a doctors note to return a piece of jewelry? There is a worldwide pandemic going on and no way is the doctor going to have time to write a doctors note for you to return a piece of jewelry "

So I am stuck with a $750 never worn and never will be worn bracelet. Who on earth requires a doctors note because I was too contagious to get to a far away UPS store and triple package as required this unwanted bracelet.
So incredibly unsatisfactory. A shame. Because I love jewelry and live most of yours.
But in these times I can not even physically get into a doctor let alone have them write a letter to explain my delay in a return.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Colleen, we are so sorry to hear about this - this is not the typical customer service experience we strive to provide and we'd like to help. Please reach out to pr@bluenile.com for further assistance.

Thumbnail of user kristalo
5 reviews
7 helpful votes
September 15th, 2014

I have a marriage function in the coming Sunday but I have not new collections of jewelry for wearing at the time of function. So I am very sad and decided to not attending the function. That time my mom ordered pair of diamond bangles from the bluenile.com site. It was an amazing set of diamond bangles. After got the bangles I attend the function.

Service
Thumbnail of user samd53
1 review
7 helpful votes
June 5th, 2014

Blue Nile isn't a bad place to buy a ring, but I found the diamonds to be only so so and making a return was harder than I had anticipated. The customer service on the phone was good though.

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From the business

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

Company Representative

Thumbnail of user austinb213
PR B.
Typically does not respond to reviews

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