• Blue Nile

Blue Nile

Overview

Blue Nile has a rating of 2.64 stars from 134 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 31st among Engagement Rings sites.

  • Service
    44
  • Value
    43
  • Shipping
    41
  • Returns
    24
  • Quality
    42

This company does not typically respond to reviews

Positive reviews (last 12 months): 0%
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What reviewers want you to know

Positive highlights

  • Great quality and customer service, though prices are a little bit higher, but it worth each penny.

Critical highlights

No critical highlights yet

How would you rate Blue Nile?
Top Positive Review

“I love my Blue Nile Diamonds!”

Beth Anne S.
6/9/21

My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too! I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent. I will forever refer friends and family to Blue Nile!

Top Critical Review

“Absolutely STAY AWAY FROM THIS COMPANY”

Marco T.
12/22/23

They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!

Reviews (134)

Rating

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Reviews that mention popular keywords

customer service (23)
Thumbnail of user dobbro80
1 review
0 helpful votes
October 17th, 2023

I bought anniversary ring for $1300 marked down from $3,200 original sales price. I knew it wasn't worth $3200 buy thought u was getting a good deal. A few weeks later the sale ended and the ring was still marked at $1300. I can't help but feel mislead by this false pricing sales tactic.

Tip for consumers:
False advertised

Value
Quality
Thumbnail of user scotte487
1 review
1 helpful vote
May 11th, 2021

I purchased a 1,400 platinum men's wedding band from the Tysons Corner, VA location. Good initial service, a bit rushed to be honest, but good overall. When the product showed up, it didn't fit AT ALL and fly's off my finger. I am unaware of a return or resizing policy, but I have a feeling that because the initial service was so rushed, the sizing process was not effective. In way too much of a hurry to move to the next customer.

Service
Value
Shipping
Quality
Thumbnail of user barbaras2269
1 review
0 helpful votes
May 18th, 2021

While pretty, they were hard to get on and closing was not great. Sadly, I have already lost one within three weeks of wearing them so I cannot recommend these. Also, did not realize how small they were. I bought them for $500 plus. I tried uploading photos but was unable to do so.

Tip for consumers:
get as much information as you can

Products used:
earrings

Value
Shipping
Quality
Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Barbara, thanks for your honest review on the product. We're sorry to hear about your experience and will make sure this feedback is taken to our internal team. We take all feedback seriously and use it to fuel our efforts at continuous improvement.

Thumbnail of user sm782
1 review
22 helpful votes
January 13th, 2016

My issue is with my wedding band. When inreceived it the sizing was smaller than what I ordered. I had purchased a 5.5 and it measured in at a 5.25 which ended up fine because it fit perfectly. The reason I know the size is because I brought it to a jeweler to get it inspected and was told this was the actual size. The next issue is that the ring has a milagrain design and is very pretty. However, after a little over two years of wearing it the milagrain has almost completely worn off. I sent it back and they accused me of bringing it to another jeweler and that jeweler must have polished off the design. This is absolutely not true and what jeweler would polish off the design of a wedding band?! Also, wouldn't I be asking a jeweler to fix it if they ruined it. Next Bluenile told me that I had the ring worked on since it was not a size 5.5. I told them it arrived in a smaller size for which they told me was impossible. Well it's not impossible and that is what happened. Then they asked me if I dropped something on the ring or if Input it through some trauma, which I have not. I simply wear the ring on a daily basis as I am sure most people do with their wedding bands. They thought I wanted a new ring but I wanted them to repair my original wedding band as it has sentimental value. I received the ring and it is not repaired. While the milagrain is back in some spots it is not in all and there are parts around the diamonds that are so worn I'm worried the diamonds will fall out. I am disgusted with this company. If you want quality and a product that will last a lifetime do not buy from Bluenile!

Thumbnail of user earlg19
1 review
19 helpful votes
December 30th, 2013

Blue Nile promises free returns, but if you buy expensive wedding rings the returns don't really end up being free. You see if you buy say a $5000 ring and decide you don't want it, you have to pay to ship it back to them. But you can't just put it in an envelop and mail it, you have to send it registered and insured which can easily run you over $50. So I'd choose a good local jeweler over Blue Nile unless you're really sure you're not going to return anything. I would point out though that the return went smoothly to Blue Nile's credit.

Thumbnail of user stevec77
3 reviews
7 helpful votes
June 6th, 2014

I ordered a ring from bluenile and thank god they let me do a free return. It was not at all what they said it was going to be.

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From the business

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

Company Representative

Thumbnail of user austinb213
PR B.
Typically does not respond to reviews

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