• Blue Apron

Blue Apron

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Overview

Blue Apron has a rating of 2.63 stars from 243 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Blue Apron most frequently mention customer service, credit card, and next delivery problems. Blue Apron ranks 16th among Food Delivery sites.

  • Service
    29
  • Value
    28
  • Shipping
    27
  • Returns
    19
  • Quality
    28
Positive reviews (last 12 months): 33.3%
Positive
1
Neutral
1
Negative
1
16
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

Top Critical Review

“Not impressed”

James E.
3/4/24

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Reviews (243)

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Reviews that mention popular keywords

customer service (33)
Thumbnail of user rykerr4
2 reviews
0 helpful votes
June 8th, 2022

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

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Thumbnail of user laurav460
1 review
1 helpful vote
February 1st, 2021

I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that's how good they are.

Tip for consumers:
Go to their Facebook for recipe tips and reviews

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Thumbnail of user affonsod
3 reviews
1 helpful vote
June 9th, 2022

Ordering through Blue Apron is such a treat. Why use ubereats when you can order amazing food from amazing places and also get it delivered to your doorstep? Worth every penny and now I get to eat my way through the best in the country without having to leave my house.

Thumbnail of user jefft604
1 review
2 helpful votes
May 21st, 2021

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

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Thumbnail of user alicez42
3 reviews
0 helpful votes
November 30th, 2021

Food in Blue Apron is the most delicious! Already 6 months only your client. Well done, continue the same, success!

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Thumbnail of user pearlh94
3 reviews
0 helpful votes
August 15th, 2023

Blue Apron has changed our dinner game! Fresh ingredients, easy recipes, and diverse menu options. Everything is portioned correctly, cutting down on waste. A culinary win!

Products used:
Blue Apron Meal Kits

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Thumbnail of user joseg1130
2 reviews
0 helpful votes
June 14th, 2022

Great customer service. The food is delicious and the price is pleasant. Definitely worthy of a recommendation.

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Thumbnail of user sebastianh66
4 reviews
6 helpful votes
September 24th, 2021

I would never have considered this option before COVID-19. Doing that much work to prepair and cook food, the cleanup, etc. But, working from home, staying home to be safe, the quest for good, healthy and fresh food when I really do not know how to cook, Blue Apron has turned out to be a life saver!

Products used:
Wellness for 2

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Thumbnail of user mousyl
51 reviews
42 helpful votes
November 29th, 2021

I loved the blue apron meal boxes, except for the chopping. The only reason I quit using them was because I found a cheaper option. Blue apron is on the pricier side. Otherwise a great option to make gourmet meals yourself.

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Thumbnail of user brucec952
3 reviews
9 helpful votes
May 15th, 2020

We are ordering food from Blue Apron from last 6 months and we are loving it... I saved much of time

Thumbnail of user edwardh465
4 reviews
3 helpful votes
November 23rd, 2020

I have good experience with this company. Their recipes and food are just awesome! And the service is very good. Better than other companies.

Thumbnail of user bh353
1 review
1 helpful vote
January 24th, 2017

I ordered a meal plan from Blue Apron for my parents. They absolutely loved it! After a week, I meant to cancel my plan, but there was some technical issue that didn't allow the cancellation to process. After working with the people at Blue Apron, they helped cancel my subscription and reimbursed me for the additional weeks that I was charged for. Great food! Great service! I'll definitely be ordering from them again in the future!

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Thumbnail of user edwardm91
1 review
0 helpful votes
November 15th, 2016

Just completed my first "3-meals for two" delivery and have been blown away! I've always loved cooking and Blue Apron removes all the stress in trying to create great meals. No shopping, no forgetting ingredients, and straight forward directions. I work 10-hour days and this system works great for me! There's a bit of work involved (slicing, dicing, etc.), but the trend results are fantastic! I'm hooked!

Thumbnail of user kelseyl7
1 review
2 helpful votes
May 26th, 2016

I've been receiving Blue Apron for a few weeks now and I love it! Normally I would cancel my subscription around this time because I'm a bit of a penny pincher, but Blue Apron is SUCH a great deal! It's convenient, fresh, and incredibly tasty. I've also had to contact customer service for a minor concern and they handled the situation perfectly! I would definitely recommend Blue Apron!

Thumbnail of user henrym89
1 review
0 helpful votes
September 13th, 2017

I'm with Blue Apron for couple months and really love it. Food is so tasty and healthy. I saved much of time and don't need to go shopping around. Buying a lot of ingredients which just need a little...

Thumbnail of user audreyw17
1 review
0 helpful votes
December 14th, 2015

Just wanted to give a quick shout out to BLUE APRON for its commitment to QUALITY and CUSTOMER SERVICE.

A friend of mine sent me a 'trial meal'... and to make a long story short... i wasn't able to receive it until just before thanksgiving... and didn't quite understand the logistics of 'canceling' or how to 'move forward' (or not) with a Blue Apron subscription.

That said... between already having too much food (single woman... kids dispersed...)... i had WAY TOO MUCH FOOD for the holiday AND to include a Blue Apron meal for 'two'.

I then was charged for a SECOND delivery... before i could actually 'prepare' my second meal... which became overwhelming and potential 'food and money' wasted... while i still hadn't determined whether i'll be a BLUE APRON customer in the future.

I contacted CUSTOMER SERVICE right away... and they RESPONDED TO ME RIGHT AWAY :). . And not ONLY did they 'refund' the charge for the second 'box'... but the delivery still arrived 'as scheduled'... and MOST IMPORTANTLY... their 'understanding', professionalism and overall great handling of the situation was FABULOUS and so positive... if/when i'm able to join 'Blue Apron'... i already anticipate it being a wonderful 'service'.

This is—sadly, 'rare' i'd say...(hahaha... cooking term!)... especially 'ONLINE' so THANK YOU, BLUE APRON. I hope when the dust settles and i have 'time' to put together the robust and imaginative menus your company puts together—i'll be joining BLUE APRON for the long haul!

All the best and thank you,

Audrey wells
FRINGE/proprietress

Thumbnail of user jasperf14
1 review
0 helpful votes
October 11th, 2018

The Blue Apron serves you the best if you are busy working mother but need a nutritious meal for your kids. Their ready to make meals delivered at your door step makes meals very convenient and opportune.

Thumbnail of user vickil25
1 review
1 helpful vote
September 23rd, 2016

Surprised at all the bad reviews... and why are you folks blaming them for shipping? They are not the shipping company! There food is always good, and I am amazed at what I get from them every week. I have never been missing an ingredient yet and I get it every week.,... I can count on one hand the number of ingredients that have been a bit wilted or iffy in OVER A YEAR... for gosh's sake, I live in PHOENIX... it is 120 here... they do an amazing job of getting it here fresh and in good shape. If you are unable to get your box in quickly and you live in a super hot climate, I would recommend not doing summer deliveries... but because I can get my box in during the day or shortly after delivery and have a place they can leave it in the shade, I have been successful even through the summers here. I still LOVE it, and putting it on hold is not a problem if you need to, as well as canceling it... my friends have tried it and canceled it NO problem... you just have to be smart enough to READ the rules. It takes them almost a week to prepare and order or you, so you have to cancel by the date they tell you in order to stop the order. Common sense! Now they are offering less complex meals, so those of you who don't want to invest an hour for an amazing meal, stay with your drive thrus and miocrowave meals...

Thumbnail of user kileyh
5 reviews
18 helpful votes
May 30th, 2014

AWESOME! Great food, super convenient, you can skip abny meals, and you cancel by sending an email! Great stuff, great company!

Thumbnail of user davidt172
10 reviews
26 helpful votes
February 25th, 2016

My wife and I have been using Blue Apron for a while. We love it because we cook dishes and use ingredients we never would think to otherwise. It has really broadened our tastes and our willingness to cook new and different things. My only complaint is that I wish there was more variety each week. We will skip a week if we don't love the menu options.

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Thumbnail of user emilyj37
2 reviews
7 helpful votes
November 11th, 2015

Great concept. I only cook for 2 so the portion control is perfect. They overestimate on the calories usually. I initially freaked out on the 600-700 estimated calories they provide on the cards. I downloaded the ingredients and most of the time the estimated calories are way over. That's a good thing for my waistline. Service is consistent. Once I didn't receive an ingredient. I wrote an email and received a reply within an hour. On the weekend! If you don't like the selection you can skip the delivery that week. I've used Blue Apron for 4 months now and very happy with it.

Thumbnail of user wendyh63
1 review
0 helpful votes
January 25th, 2016

I am a very good cook, but I work 10-12 hours a day. And, I despise grocery shopping. My SO doesn't cook unless you count "stir fry" every night. BA has allowed me to have the freedom to cook like they do on TV. All meals are done in 30-45 minutes, and are restaurant quality. I worried the portion sizes seemed small, they aren't. Even for my SO who is a big eater. BA rocks in my book.

Thumbnail of user helens49
1 review
1 helpful vote
June 24th, 2014

I tried plated first but sometimes the cost was a little bit too high for me. Blue apron is about $5 less per meal which can add up over time. I found the meals to be just as good too.

Thumbnail of user emeraldd2
1 review
0 helpful votes
August 5th, 2017

I had some issues and customer service was great and responsive. I only got a few weeks worth and was happy with the product. I have no complaints and actually would recommend the company due to their great customer service.

Thumbnail of user cameronb51
2 reviews
0 helpful votes
June 29th, 2017

As new empty nesters, we decided to try Blue Apron, with one of those free week gifts from a relative. We have been using it now for about 4 months, with three meals a week for two people... so we've had about 50 meals so far. I am simply baffled by all the bad reviews. NOT ONCE have we had an issue with delivery. NOT ONCE has something been leaking or open inside or unfresh. The items are well-packaged with cold stuff on the bottom near the "ice" packet and a cardboard separator for veggies and other items on top. You get a little paper bag with each recipe's "knick knacks" labeled and ready to use: each recipe has it's own spice packet and other ingredients like vinegar. People who say their items weren't sorted or labeled... you can't possibly be serious. It is very well done. Re the amount of food, it is definitely plenty for two nice sized, if not large-ish, meals. We often have some leftover - enough for one person for lunch the next day. The recipes have been great. They are extremely well seasoned with unique flavors. We have had maybe 3 meals where we thought, "That was just okay; I don't think I'd make it again." Most resulted in "Keep that recipe card; I want to make that again." Not one has been truly bad tasting. Now, this might depend on your choices: when you sign up, you can opt out of certain ingredients or mark for allergies and such. We only selected no seafood and no walnuts. We get a nice variety of recipes many with ethnic flavors! I am trying so many different types of food as a result of joining... to me, that is a good thing. Not to say the ingredients are unusual - not at all. It's more like the seasoning profiles are unique, such as Morrocan-spiced beef, Cajun chicken thighs, or Taiwanese chicken tenders, and the seasonings reflect those ethnic flavor profiles. Almost all recipes have a nice sauce as a condiment too. Now, I know my mother and her husband signed up and opted out of all kinds of ingredients and they are not very happy with their recipes (in my mind I think, well you didn't leave them with much...). But I also know them to have very plain tastes and they are not particularly adventurous. So if you like bland food and are afraid to try new flavors, maybe it isn't for you. Or maybe everyone is just grouchy.

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About the business

Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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