• Blue Apron

Blue Apron

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Overview

Blue Apron has a rating of 2.63 stars from 243 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Blue Apron most frequently mention customer service, credit card, and next delivery problems. Blue Apron ranks 17th among Food Delivery sites.

  • Service
    29
  • Value
    28
  • Shipping
    27
  • Returns
    19
  • Quality
    28
Positive reviews (last 12 months): 33.3%
Positive
1
Neutral
1
Negative
1
16
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

Top Critical Review

“Not impressed”

James E.
3/4/24

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Reviews (243)

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customer service (33)
Thumbnail of user mariap2099
19 reviews
1 helpful vote
May 27th, 2022

I really enjoy Blue Apron. There are so many meal delivery services nowadays, I like how easy it is to order, how easy it is to skip a week, How easy is to follow the recipe card. Meals always arrive on time and price per box/week is comparable to others in the market. Blue Apron is my top meal delivery service.

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Thumbnail of user halliew14
1 review
0 helpful votes
April 24th, 2021

My boyfriend used the catering for my BD party. I am very glad you prepared everything so cool. My guests and I are satisfied!

Thumbnail of user xavierd34
12 reviews
12 helpful votes
July 23rd, 2020

The recipes are easy to follow. The food is tasteful. Sometimes the fresh produce is damaged in the packaging. It does make dinner time easier not having to think what to cook and there is no waste with the food. You get exactly the right amount. I have been doing the Freestyle WW meals and it is so easy to just scan the barcode to track your meal and not have to list every ingredient.

Thumbnail of user claireo27
7 reviews
8 helpful votes
October 23rd, 2020

Fresh, organic, tasty! I have really enjoyed the food and recipes. Everything is measured out and ready and at my fingertips.

Thumbnail of user saheeda2
1 review
0 helpful votes
July 26th, 2020

Bills are easy to follow. The food is delicious. Sometimes the fresh. You get exactly the right price.

Thumbnail of user sharonw123
1 review
1 helpful vote
May 28th, 2017

We had a friend offer us a free week... so we signed up. Our first order was delivered this past Wednesday by FedEx... box was damaged and had to be relabeled but it was delivered on time. Food was packed well but the vinegar had leaked out, I'm sure this was caused by the delivery not being handled correctly during shipment. Anyway we enjoyed our 3 meal very much. The summer squash cakes are fantastic. We are looking forward to our next delivery. If you decide to try it just read the small print, it explains how Blue Apron works.

Thumbnail of user kt109
1 review
2 helpful votes
September 8th, 2017

I am a new widow, having lost my husband of 45 years. Initially I found it hard to put any energy into eating but I am a health professional and knew I could not continue down that path. Blue Apron offers me the opportunity to eat a healthy meal at least once a day. I appreciate that the boxes come with exactly what is needed to prepare the menu, there is no waste. Additionally, meal preparation is a time when my mind is occupied by simple productive tasks with a positive endpoint, a delicious dinner.

Thumbnail of user alexv65
7 reviews
35 helpful votes
April 12th, 2018

I'm a real estate agent and work 24/7 all days of the week. Blue Apron helps here and there in between home cooked meals. The food quality varies but overall I've been very impressed.

Thumbnail of user shawnah12
5 reviews
11 helpful votes
May 6th, 2018

Not my top choice but definitely a solid 3rd place which isn't bad considering I tried like 10. I would definitely recommend you give them a try as they could be your number 1 pick!

Thumbnail of user vg28
1 review
1 helpful vote
April 3rd, 2017

After signing up on the referral of a family member, I read reviews, many of them unfavorable and got scared. BUT--I had NO problems with any missing ingredients, broken packaging, or late deliveries. I only had good experiences with their customer service also! I canceled because of the cost, although I could see doing this again when I don't have a house full of picky eaters! I like what Blue Apron is doing with their company and would recommend them if you are looking for a meal service.

Thumbnail of user dakotav1
3 reviews
52 helpful votes
October 4th, 2017

We are taking a break from the service right now but my wife and I really like Blue Apron. Their recipes were a little complex for week nights but we gave them that feedback and they have since said that they have made them simpler. We are looking forward to trying them again in a week or two. They had great tasting meals though and great quality compared to some of the others we've tried.

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Thumbnail of user maryf187
1 review
2 helpful votes
August 15th, 2017

My husband and I enjoyed the selection that Blue Apron offered. We found the meals were very good. However, we had to cancel due to the high sodium content. The cancellations process was hassle free. Reading all options and requirements is always key before entering into any "contract."

Thumbnail of user beverlyg31
10 reviews
4 helpful votes
July 23rd, 2017

The foods were awesome and by the time I made the food according to the wonderful directions, I had quite a mess to clean up. After I ate, I really didn't feel like cleaning the kitchen. I have since ordered from Freshly.com and all I have to do is Microwave. Much better for me, no cleanup and it keeps me out of the kitchen.

Thumbnail of user lashawndab
7 reviews
19 helpful votes
November 9th, 2015

My husband and I decided to try blue apron after adding up our weekly food bill that consisted mostly of eating out and a few hurried meals if I could make it to the grocery store after football, basketball, etc. We are both foodies and love to cook but the time to plan and shop was the problem. Blue apron delivers 3 meals a week that we choose. The portions are really made for 2 to 3 people, but we stretch it to feed 4 by adding another vegetable or grain, etc. The only thing you really need is eggs, salt, pepper and olive oil, everything else is provided. All the meals have been tasty and easy to make. The service is cheaper than Plated and they have just added a monthly wine pairing for an extra $65 a month. I think the service could be improved if they had portions to feed a family of 4 for 5 days I have yet to find any meal service that provides this. In addition, they limit your choices each week. For example, you can choose 3 meals out of about 7, but if you select certain meals it eliminates other selections automatically. I would also suggest a desert selection. Overall, my family is enjoying the service and the home cooked meals. I would recommend highly recommend it.

Thumbnail of user leel116
6 reviews
4 helpful votes
February 27th, 2018

Blue Apron has served thousands of customers all over the world. I decided to put them to the test and try their meal kits service. The quality of their ingredients is amazing, and everything is farm fresh and organically produced.
Blue Apron delivers all the freshest meats, fish, fruits, and veggies direct to your door in an insulated box. They provide detailed instructions on how to prepare the meals courtesy of in-house chefs. I chose my meals for the week via the App Store, and all the ingredients were shipped directly to my door. They shop for the freshest produce, with quality ingredients from trusted suppliers.
For more reviews check out https://www.themealkitreview.com

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Thumbnail of user shelleys11
14 reviews
18 helpful votes
June 2nd, 2016

The food was really great tasting. There wasn't enough for two people unless your on a diet. Customer service is great. It was easy to cancel membership. Just had one problem, the chicken had a lot of fat and stringy muscle. They were quick to rectify my complaint and took money off on my next order.

Tip for consumers:
It's good if your like me. I don't have an abundance of cooking skills. The quantity is good if your cutting down your portions the price is reasonable.

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Value
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Thumbnail of user joycec35
5 reviews
4 helpful votes
April 15th, 2016

I was given 2 weeks of Blue Apron as a Christmas Gift by my son and his wife. I really did like the meals and enjoyed cooking again so I signed up for the program. The choice of menus are great. You always find meals you will enjoy. For those who don't like spicy things, I say, "don't use it". The food will still be wonderful. I can skip weeks if I go out of town. I have always disliked grocery shopping and now all I have to shop for is milk and cereal. I also save money by not doing what I call "pick up shopping". I don't buy things I don't need and things that will go bad in the fridge because I don't use all of it. I recommend this program.

Thumbnail of user kristio1
1 review
1 helpful vote
October 8th, 2016

I admit I was just going to do the free box and quit Blue Apron. But I had alot of fun cooking the meals. I was using ingredients I'd never heard of before - like oolek sambal. And realized not knowing about this ingredient made all my previous ventures into stir fry boring. I love that oolek sambal stuff. And never used lemon grass before. Loved it. So then I decided I'd had enough fun and was going to just do Blue every other weekend to "save" money. Its just husband and me at home now and yet I admit I cook like I have 5 kids "so we will have leftovers" and I won't have to cook. Ok, so I end up throwing out craploads of food. I figure - hey, I can do Blue and not have to go to the grocery store and I'm pretty sure I'm way ahead with Blue for cost - as embarrassing as that is to admit to myself. Plus, I'm tired of all the food I have made for the past 20 years. So yeh, I love Blue Apron. Oh, and its complete crap that Blue is NOT enough food. My husband played college football and I'm no dainty thing and its completely enough food. Yes, I give Blue a thumbs up. Note: when the box arrives, I get out 3 pyrex glass dishes and sort the ingredients and set them in the fridge. I have heard other services put meals together, and that would be nice, but its simple to use the recipe cards (they are 8 1/2 x 11) and take the big ingredients and the baggies of "knick knacks" and sort when box arrives. I didn't do that initially and it was dumb. :) Have fun.

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About the business

Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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