• Blue Apron

Blue Apron

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Overview

Blue Apron has a rating of 2.63 stars from 243 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Blue Apron most frequently mention customer service, credit card, and next delivery problems. Blue Apron ranks 16th among Food Delivery sites.

  • Service
    29
  • Value
    28
  • Shipping
    27
  • Returns
    19
  • Quality
    28
Positive reviews (last 12 months): 33.3%
Positive
1
Neutral
1
Negative
1
16
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

Top Critical Review

“Not impressed”

James E.
3/4/24

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Reviews (243)

Rating

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Other

Reviews that mention popular keywords

customer service (33)
Thumbnail of user jamese1315
4 reviews
4 helpful votes
March 4th, 2024

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Thumbnail of user nancyw1991
1 review
1 helpful vote
September 30th, 2022
Verified purchase

They don't explain how their credits work, they don't give you the correct amount and their customer service is horrible. Was supposed to be given $230 in credits to be used over 6 weeks. Had to call customer service 3 times in 30 days about my credits but was never told they expire after 30 days so lost $55 in credits. Also there was a problem with all 4 boxes we got. Either the fresh produce was damaged or going bad or the sauce packets leaked all over everything. I like the meal plan concept so will look for a better one.

Products used:
Meal plan

Service
Value
Shipping
Quality
Thumbnail of user richardl2315
1 review
1 helpful vote
June 28th, 2022
Verified purchase

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything!
The food is not worth the high ticket price. When they say 'free meals' they are lying

Thumbnail of user jeffreyl992
1 review
0 helpful votes
January 7th, 2022

My wife and I decided to subscribe to Blue Apron. Tonight we got our first order ever from them. Astonishingly, two of our three meals came with NO protein (shrimp in one case, chicken in the other).

Customer Service admitted they get their orders wrong 10% of the time!

We made the Cajun Shrimp & Zucchini Bake substituting chicken from our freezer for the shrimp they didn't send. It did taste very good.

There are lots of alternatives to Blue Apron.
We'll have to see if they can quickly address their order accuracy problems. Being able to count on them delivering the order is essential.

Tip for consumers:
I can’t recommend Blue Apron at this point.

Products used:
We made a meal from the ingredients Blue Apron shipped and used our own chicken.

Service
Value
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Quality
Thumbnail of user danac568
6 reviews
9 helpful votes
April 11th, 2023

Recently joined Blue Apron, first parcel arrived barely on ice (with chicken no less) and the second parcel was a no show. I called Blue Apron and stated I have a RING Camera system and I am here all day, every day, the package is sitting in front of someone's door, but it's not mine. The CSR, "Oh I can't give you a refund until FedEx has a chance to correct the issue and that's not until 9pm. Ummmm, I live in SUNNY FLORIDA and today it's in the upper 80's. So I "AGAIN" state that FedEx attached a photo of my package sitting in the Florida SUN and in front of someone else's door. Folks, there's no fixing this and now I ponder whether or not that's what happened with the first box that was barely on ice? I ask for a supervisor and I get Mr. Personality, Lord hold my tongue. Just cancel my membership and issue a credit for today's delivery, because if FedEx attempts to fix this issue by bringing the box here, after it sat in the sun all day, I will promptly drop the box off at a FedEx facility. Imagine your box sitting outside in the 80+ degree temperatures with chicken inside it, whereas even the wild life would walk (NO RUN) past the box, because the STINK would be so foul. UGH, if you're going to partner with a company that simply hires people that have a valid drivers license (and that's not saying much these days, because they give them out like candy anymore), then both of you deserve to lose customers. So glad I'm closer to the exit rather than the entry, Lord have mercy on these poor souls. UGH! Go to the grocery store and NEVER chance where your box may or may not have ended up before it came to YOU!

Tip for consumers:
Be careful out there, if your Blue Apron shows up with very little ice left and it's set-up for at least 2-3 days of ice packaging, then you might have had it sitting outside someplace or just sitting in the hot delivery truck before coming to you. It's not worth the risk of salmonella poisoning.

Products used:
NONE because I never received the package.

Service
Value
Shipping
Returns
Thumbnail of user jims1786
1 review
0 helpful votes
March 1st, 2022

We were given Blue Apron meals for Christmas. The first order was wrong and the second showed up 3 days late and was spoiled. The next two were on time but mediocre. The next one was 3 days late and spoiled. The company gives you a credit but is not reliable in getting you deliveries. We closed our account and left the balance to them. Hope to never hear from them again. Hello Fresh seems to be much better and reliable.

Tip for consumers:
don't use, not reliable

Products used:
food

Service
Value
Shipping
Returns
Quality
Thumbnail of user shelbyb189
1 review
0 helpful votes
December 4th, 2021
Verified purchase

We moved cities and did not need blue apron anymore, so in about May-July of 2021 I emailed customer support to cancel my subscription (because this is the only way to cancel other than sitting on the phone line for hours) and never heard back. Of course, I eventually forgot to skip a few meals because months had gone by and my card was charged and the package sent to my previous address, which again I don't live at anymore. I emailed customer service TWO MORE TIMES and yet to this day, December 4th, 2021, I have not heard back or gotten my account cancelled. Really a bad business model, and I would highly discourage anyone looking to start a subscription with BlueApron, as these guys are just shady.

Service
Value
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Thumbnail of user dustinp101
1 review
0 helpful votes
February 20th, 2021

We've been with blue apron for four years. Things have mostly been alright until the last month when literally every single week there has been an issue. The boxes have been late, missing packages, wrong recipes. We've emailed them and they aren't helpful. They only give you credits and not your money back.

Service
Value
Shipping
Returns
Quality
Thumbnail of user alexl529
3 reviews
0 helpful votes
July 17th, 2020

Placed an order 6 WEEKS in advance and 5 DAYS prior, they canceled due to unforeseen reasons. UNACCEPTABLE.

I called their customer service and they knew nothing.

Thumbnail of user spencera78
1 review
0 helpful votes
January 27th, 2022

We gave Blue Apron a try two times about a year apart. If we actually received the delivery the food, it was good and fresh and easy to prepare.

Unfortunately, the 9 out of 10 deliveries were cancelled by Blue Apron... claiming carrier issues. The biggest problem was that we had shopped and planned our menus around the service. They left us in a lurch so many times that we had to give up using them:(

About a year later, we thought we would try again and hoped they had solved their delivery problems. They didn't. We got our first order just fine and on time. The second one said it was on time for delivery, but the day of scheduled delivery said it was delayed. Two days later they cancelled our order. So zero meals for the week :( Back to the grocery:(

Tried to call them and find out what was really going on and maybe get them to fix the delivery problems. The rep was less than useless.

Finally cancelled and going back to Hello Fresh, at least They can get the food delivered!

Service
Value
Shipping
Returns
Quality
Thumbnail of user elizabetha981
3 reviews
1 helpful vote
July 2nd, 2021

I was excited to try Blue Apron until I got my first 2 boxes. The food I got was not the freshest and while there were ice packs in the bottom of the box, it wasn't all that cold, everything had completely defrosted, and I took the boxes from the delivery guy's hands. The chicken that was by the ice packs was defrosted to the point that the juices that are natural with chicken after it thaws, leaked everywhere in the box. The grape tomatoes were soft rather than firm and the peppers were wrinkled and not at all fresh. The tilapia I got was farm-raised rather than wild which I don't care for. The portions are also very small, not that small portions are a bad thing, especially if you're trying to lose weight, but it's something to be aware of. On the website, it shows plates being very full, but the only way the plates could be that full is if they were sandwich (small) rather than dinner plates; that's how small the portions are. When you look at the small portions and then look at the calories for those small portions, which are overwhelmingly high, then there is nothing on Blue Apron that is suitable for those trying to be healthy and lose weight. You pay a premium price, even with coupons, for very small portions and food that's far from premium. I had to supplement my meals with additional vegetables to make the meals more healthy and filling.

As far as taste, it was okay but not great and absolutely not worth the cost or effort since I still had to cook the meal.

Tip for consumers:
Don't subscribe to Blue Apron

Products used:
It's a food delivery service

Service
Value
Shipping
Quality
Thumbnail of user carolyns934
1 review
0 helpful votes
November 2nd, 2021

I am unsure how this company stays in business. My first order of three meals arrived on time. They package several smaller items inside a sealed plastic bag. The smaller package of roasted (with liquid) was open and had spilled everywhere. Upon inspection, I also noticed the dried pepper package was open. Both packages did not come open during the delivery process. They were put inside already open, one cut by scissors and one peeled back. Blue Apron gave me a $10 credit but were indifferent to the real issue. The choice of meals each weeks is weak with two of the thirteen choices costing upwards of $20 more if you decide to go that route. Yesterday I get a notice my delivery was not going to be on time but one day late. I called Blue Apron who told me the carrier did not put it on the truck. I just called OnTrac, the delivery company where the package was to be recieved. They informed me the package never left Blue Apron! On Trac closed their case because they don't have a package from Blue Apron to be delivered. I am on hold now waited to speak to Blue Apron again to see what BS they are going to throw my way this time. What a shady company.

Products used:
food delivery

Service
Value
Quality
Thumbnail of user kennyl123
1 review
1 helpful vote
July 26th, 2022

For 5 weeks straight they delivered my food warm, all ice packs completely defrosted, told me the food was still good as long as it was within 24 hours, well my food as well as ir thermoter said otherwise, the meat was at a nice 71 degrees with the actual boxes heat with my ir heat detector at 75. Every item was warm to the touch. Vegetables were actually HOT. The meat was warm. Threw away all the food as im not risking my health for some subpar delivery service using fedex(the worst carrier) to deliver perishable food. When i complained about this, they decided they would just cancel my account, no refund, because i complained too many times about recieving a hot box of food. Not to mention the many times the gel ice packs were always exploded in the box and all over the vegetables, as well as not properly sealing any of the meats so you would have boxes full of defrosted meat juice leaking on everything and as any normal person would know is a huge health hazard. This company lost a huge marketshare and stocks are down. And now i know why. Thank you for closing my account, i disputed with my bank to get my money back. Scam $#*! company delivering ecoli infested food. Stay away. Hello fresh is much better and so is dinnerly.

Tip for consumers:
dont order from them dont sign up with them. they are extremely rude and will blame you for their shortcomings such as using a 4 day fedex service to deliver cold food and blame you for it being warm then closing you account.

Products used:
food delivery

Service
Value
Shipping
Returns
Quality
Thumbnail of user dianem445
1 review
2 helpful votes
February 16th, 2019

Blue Apron should consider alternatives to how meals are packaged and shipped. There are too much packaging including plastic containers and bags which has no where to go, but into the environment. I cannot consider a relstionship with this company.

Thumbnail of user kurtl53
1 review
0 helpful votes
July 24th, 2020

Very disappointed with this service. They kept changing my delivery date from Tuesday to Friday, even after I complained.

Thumbnail of user cherylb871
1 review
1 helpful vote
October 6th, 2020

I only received 3 shipments from Blue Apron. The last 2 shipments were not the meals I picked. In the 2 meals where I got kale, 1 had a dead grasshopper in it and the other had a dead beetle. I was constantly missing ingredients like garlic, tomato and olives. The food was not that fresh. The reason I tried this meal delivery was that everything was included, food would be fresh and I wouldn't have to go to the store. Personally, for me, the food and seasonings are not that great. Add to the fact that I didn't get the meals I picked and paid for. I cancelled my account since their resolution was to offer me $30 off future deliveries. I was very dissatisfied with their meals, delivery and business tactics.

Thumbnail of user deannec9
1 review
2 helpful votes
April 18th, 2019

Wanted to try something different. Have used Hello Fresh for years. First order with Blue Apron the fish was missing. Several orders had missing ingredients. One order was a day late. Very disappointed. Do not recommend.

Thumbnail of user sv49
1 review
0 helpful votes
January 28th, 2019

I received a delivery in late December on an expired credit card so I did not think it billed me but when I opened my credit card bill this weekend it was there. I called to get a refund and they refused. I spoke to three seperate people and no one would help me (except to give me another free box which I did not want since I called to cancel my account). They told me I would have to send in an email to have someone else "help" me. I have not been treated that badly in a long time... I guess customer service has no meaning to Blue Apron... I would not recommend them to anyone.

Thumbnail of user manuelk35
5 reviews
3 helpful votes
June 15th, 2020

It's basically nice and simple...
Also straight to the point
To be honest I love it
Blue apron to the world

Thumbnail of user geoffreyr6
1 review
5 helpful votes
February 20th, 2017

I live in a small city and so far my onsite delivery accuracy is at 50% I have complained and they credit my account but I cannot count on their delivery arriving on my chosen day and more than half of the time now it gets delivered to a neighbor who brings it by a day or two or three later, partially or fully de thawed. Ugh, I have to toss the whole mess and wait another week with pessimism that I will receive my order.

Thumbnail of user lalam9
1 review
3 helpful votes
October 22nd, 2019

5 weeks ago I tried cancelling my Blue Apron account. I was told an email with instructions on how to cancel would be sent. Today, I get an email saying my delivery is on it's way. I called customer service, my account shows that I did make the cancellation request but failed to follow the instructions to cancel. That was because I never got that email. Now, I'm stuck with two chicken order that have butternut squash and farro, two ingredients I don't care for plus I have to pay for this meal - unbelievable! Be weary when having to cancel from this company - they make it hard to so. I won't be back.

Thumbnail of user susanm1054
1 review
0 helpful votes
July 22nd, 2019

Imagine waiting for the food you are planning to prepare and serve and it just never arrives... so very disappointing. After trying for the past few weeks trying to find out why this is happening, speaking to their new delivery service, Lazership, still no food!

Thumbnail of user caitlinh29
1 review
3 helpful votes
February 21st, 2019

While the food at Blue Apron is decent at best, I have had nothing short of a terrible time with the company. Their goal is to steal money from you however they can. In several of my orders there were ingredients missing, and to fix this they offered 5 dollar credit to the account. However, when you're missing half the meal this does not really add up to much when you are paying $60 dollars for the whole box. When trying to cancel the order, they put you through the ringer. Their terms say you cannot cancel the upcoming order (which they automatically process) if the package has already been processed or shipped. When I went to cancel, my upcoming shipment said "processing" which is not specified in their terms, so I thought I was in the clear. WRONG. Apparently, in the world Blue Apron lives in, processing means that it has already been processed. I have had several email chains and phone calls and no one will fix this. They are stealing money. End of story. I would not recommend Blue Apron to anyone.

Thumbnail of user jessicam510
1 review
1 helpful vote
July 9th, 2018

Hi, I dont usually write reviews but I was particularly dissatisfied with the service and product of blue apron. First I was not impressed with the menu or the food, I have seen much better. Second when the food comes it all together and you have to sort through it before you make anything. I shouldnt really complain about their lack of organization but having tried another company, it really does make a difference. On a final note, due to my lack of satisfaction with the company cancellation was also just as frustrating. Not only is cancellation not straight forward or easy but they actually charge you to cancel.

Thumbnail of user rachaelz3
1 review
3 helpful votes
June 28th, 2018

I received a free week from a friend. I signed up on Wed 6/27 and set the delivery to arrive on Fri 7/6. After I entered the payment information and proceeded, the date automatically change to Sat 6/30 (We are going away this weekend) and the system told me I had less than 20 minutes to change it. I tried everything and nothing worked. I even contacted the Blue Apron Help Center and still haven't gotten any response. Now it says the package is on the way and now we need to make accommodations for someone to come get the food so it doesn't spoil in the 90 degree heat. AND I was charged the full amount. FREE TRIAL MY $#*!.

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About the business

Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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