As new empty nesters, we decided to try Blue Apron, with one of those free week gifts from a relative. We have been using it now for about 4 months, with three meals a week for two people... so we've had about 50 meals so far. I am simply baffled by all the bad reviews. NOT ONCE have we had an issue with delivery. NOT ONCE has something been leaking or open inside or unfresh. The items are well-packaged with cold stuff on the bottom near the "ice" packet and a cardboard separator for veggies and other items on top. You get a little paper bag with each recipe's "knick knacks" labeled and ready to use: each recipe has it's own spice packet and other ingredients like vinegar. People who say their items weren't sorted or labeled... you can't possibly be serious. It is very well done. Re the amount of food, it is definitely plenty for two nice sized, if not large-ish, meals. We often have some leftover - enough for one person for lunch the next day. The recipes have been great. They are extremely well seasoned with unique flavors. We have had maybe 3 meals where we thought, "That was just okay; I don't think I'd make it again." Most resulted in "Keep that recipe card; I want to make that again." Not one has been truly bad tasting. Now, this might depend on your choices: when you sign up, you can opt out of certain ingredients or mark for allergies and such. We only selected no seafood and no walnuts. We get a nice variety of recipes many with ethnic flavors! I am trying so many different types of food as a result of joining... to me, that is a good thing. Not to say the ingredients are unusual - not at all. It's more like the seasoning profiles are unique, such as Morrocan-spiced beef, Cajun chicken thighs, or Taiwanese chicken tenders, and the seasonings reflect those ethnic flavor profiles. Almost all recipes have a nice sauce as a condiment too. Now, I know my mother and her husband signed up and opted out of all kinds of ingredients and they are not very happy with their recipes (in my mind I think, well you didn't leave them with much...). But I also know them to have very plain tastes and they are not particularly adventurous. So if you like bland food and are afraid to try new flavors, maybe it isn't for you. Or maybe everyone is just grouchy.
I have been a customer of Blue Apron since 12/2015. I've gotten lots of my friends to sign up, and I've never cancelled my service since I joined. Sadly, I've finally had it with the service. I've had COUNTLESS boxes not show up on my delivery date. One would think that this would be a problem with my zip code, or my post office, or some other issue with my location. However, my friends in the same zip code have received their boxes EVERY SINGLE time. So, Im the lone unlucky one in my zip code. I get all of my other boxes and deliveries from Amazon.com and all of the other places I order from (Im a big online shopper). Every time my box doesnt show up, Ive got excuses that dont end up making any sense because of the fact that others in my town are receiving their boxes just fine. I get the box credited to me every single time, and its as if Blue Apron feels that they are doing me a huge favor when I get my refund. Its actually not a big deal to receive a refund on something I never received. One time, after I was frustrated and upset for not receiving my box, and had to ask for an additional discount, I received two more boxes for free. That was a nice gesture, but Id rather just have my boxes show up on time. Blue Apron is meant for convenience, so when it doesnt show up - and given that Blue Aprons ONLY JOB is to send me a box every week - I have to totally change my schedule around to accommodate for the lack of service. Blue Apron constantly blames their shippers, but TWO DIFFERENT shipping companies have been in charge of the deliveries and they are still getting screwed up. And, in the 9 years that Ive lived here, I have never ONCE not gotten a box or a shipment. Given the details of my homes history of receiving every single box Ive ever ordered, its clear that Blue Apron is to blame. So, this week, I got an email saying my box was on its way, and, in usual fashion, I get an email from the Supervisor who is supposed to be managing my shipments every week, saying that a storm is to blame for this weeks box not showing up. SERIOUSLY?! Every other friend of mine got their BA box and I received every single other thing I ordered this and last week. Instead of trying to permanently fix this issue, I get the runaround every single time. Perhaps if I take my concerns to social media, I will finally get a resolution to this ongoing and extremely frustrating issue.