Advertising Standards Authority UK
The ASA (http://www.asa.org.uk/ ) is the UK's independent regulator of advertising across all media, including, from 1 March 2011, marketing on websites. They work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.
Up till now the ASA could shut down any advertising that broke the code in print, or on TV and radio. The internet was immune form them.
The great news for consumers is that from the 1st March, the ASA can prosecute and close down any false online advertising accessed from the UK.
Not sure exactly how they can enforce their rules against foreign based websites, but we shall see. They should be effective against any UK based scammers, provided they have details of the offenders sent in by the victims.
So don't just moan about being ripped off chase the scammers down!
To log a complaint go to:
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