The pitch is familiar: “Get whiter teeth – free trial!” Unfortunately, many websites making these promises are engaging in deceptive marketing, trying to bait unsuspecting consumers with “free trials” that seamlessly segue in expensive auto-renewing subscriptions. According to Wired, the Utah state consumer protection department has begun to investigate and crack down on some of these teeth whitening companies.

On Sitejabber, our members have seen their share of bad teeth whitening websites, with numerous negative reviews of sites like CleanWhites.com and  DazzleSmilePro.com. Our recommendation: avoid websites that promise teeth whitening free trials, ask your dentist for recommendations, and if you do buy online, read the terms and conditions carefully.