Last week, the FTC launched YouAreHere, a new site aimed at helping kids become smarter online consumers. It uses educational games to raise awareness of identity theft, false advertising, scams, and even a bit of business history. There is also a special section for parents and teachers encouraging them to use the site as an education tool.
The site is an admirable attempt to use technology to keep kids safe online; what remains to be seen is how many children really use and learn from YouAreHere. In the meantime, you too can learn about the pros and cons of corporate M&A from a blue fellow without a nose.