Today, more than ever, people are going online to research products before they make a purchase. In fact, about 4 out of 5 individuals in America with Internet do this on a regular basis. And, increasingly individuals are also connecting with one another through social networking sites to find more about products and e-tailers, and using feedback forums (both for research, and for leaving testimonials). We thought this topic so interesting, that we compiled the most interesting facts about online product research and created the graphic below.
(click image to enlarge)