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Does complaning or appreciating a company on Sitejabber actually help?

I've written about a good experience I had with a company, but in the future I have to complain about a different company or the same company that had gone bad, will it really impact them?

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I believe so. People often search for a company online and the see sitejabber reviews, and they pay particular attention to negative reviews.

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Online reviews are the only way of honestly letting other consumers know about your experience either negative or positive. It is of no benefit to only come on complaining. Ebay's feedback system is a good example. It really helps buyers to make informed decisions about taking a risk on a seller. I always read reviews before making a decision on buying from a new website. I also know my friends do the same. So yes, your review matters.

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Too many folks flame only. They get a product damaged in shipping and they want to flame the seller. Jeeze. The interweb is too anonymous too often.

Responsible online reviewers leave great, good, fair, and bad reviews....and not just one category. I'm suspicious of the 5* only and the 1* only reviewers.

Some folks only leave flame reviews, so I usually filter those out... filtering those out requires I have the ability to see the reviewers other reviews, and if there are none or all are negative, I just ignore that reviewer's flame.

Even a great business can have a it is nice to see a range of reviews responded to by the business.

Bottom line, effective use of reviews requires some skill on the part of the person looking at them.

I often read the reviews and have avoided some businesses because of what others have said. I agree with what's already been said that it does take some skill working out what's real and honest and what's not. I do think people are way too quick to jump on the internet and run a company down without even giving the company a chance to deal with it. First contact if you're not happy should be the company involved not review sites, if no luck then consider reviewing them. I've also used companies that have 1 or 2 stars and not had any issues so it's often a gamble!

I think it does. If you look through the reviews, you'll often see responses from companies. At the very least, it prevents others from buying from them (if there are lots of complaints).

Yes ,it will update them what they are not doing well,hence prevent loss of potential clients 

I read all the reviews, but I do pay more attention to the negative ones.  Why?  I want to know where others have found companies fall short.  As my order goes through the order process, I pay attention to where others had trouble.  It just keeps me on alert.

Well often people only leave reviews when they've been ripped off and those ARE worth paying attention to.  There are also many of dishonest operators who also leave dozens (or more) glowing but completely fake reviews.  Pay close attention to whats said.  For negatives look at what details are provided about what was paid for and the situation described.  Those who lie just to flame are lazy and won't provide any details and end up sounding like a pissed off kid.  The fake as hell glowing positive reviews will become obvious too.  They'll often be posted in rapid sucession in a day or 2 and almost  universally use the same language (ie. identical or too close to it) or use the companies own ad copy in the fake "review".  In fact 1 who'd ripped me off a year ago was posting fake positive reviews of himself using 1 of his known aliases (of which he's got at least 4).  

Also it pays to lookup multiple reviews sites and read all the reviews.  Few people will report on more than 1 of them.

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