Ha… such an interesting question. Well, it is probably because of the trading conditions. Or maybe because of its generous leverage. Perhaps some like their daily exclusive technical analyses and market insights, or some like the educational resources available on their platform.
However, one thing is for sure: Xtrade is not an average broker. It has its advantages and disadvantages. Their custom trading app, for example. For some, it might be a reason to like this broke, and for some, it might be the reason to break the deal when deciding to sign up with this broker.