Yes, I always mix it in wet food. My dogs won't eat it if I put it in their dry food, even when I mix it with water and put it on top of the dry food. They DON'T think it is gravy. I also find that I have to only give them half the dosage in one meal - so they get half at breakfast in their wet food and the other half dose in their wet for supper. I tried putting the whole scoop in one meal and they wouldn't eat it.