I like that each month has a theme and that it combines both Japanese and Korean products.
The price is pretty good and I'm a fan of themed things.
I got a bunch of their ads and I.loved the whole concept but never had enough money for it. Then they had a great deal getting few bonus items and got a raise so I finally decided for the subscription.
I saw a lot of their advertising + it was discounted so I said "why not?". After the first box received, I was so satisfied I renewed my subscription!