Marian - it definitely looks more 'real' than other Chinese scam sites! I'm sorry to hear about your loss...would you consider calling the credit card company and disputing the payment? Did you actually get any items yet?
I live in Guatemala, and here there are hundreds of stores that sell fake Hollister and Abercrombie things. It used to be Polo and Tommy Hilfiger, but this is the new age of knock-offs.